Build Your Company's Brand. Make Content Marketing a Culture. Be Awesome.

Speaking

Keynotes, conferences, and company events—Marcus Sheridan's interactive, frank, and enthusiastic style is a one of a kind experience.

Learn More

Speaking services

The Book

Join over 15,000 other businesses and marketers around the globe that have downloaded Marcus' FREE 230-page marketing eBook.

Learn More

Inbound Content Marketing Made Easy

Free

Consulting

Want to take your company's content marketing and SEO to another level? Need HubSpot help? Contact The Sales Lion team today.

Learn More

HubSpot Consulting

Play

The Hubcast Podcast Episode 021

Hubcast Podcast

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

 

 

 

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

2015-Inbound-Registration

Inbound 2015

It’s been a little while since INBOUND 2014. In the time since this year’s event ended HubSpot has been busy planning for INBOUND 2015 and they announced registration is now open for Inbound 2015.

Here’s all the info you need to know for INBOUND 2015:

  • Dates: Sept 811 2015
  • Location: Same as last year – BCEC, Boston.
  • Price: Full price all access ticket is $1499.

HubSpot will be making regular announcements as they have more updates available so be sure to check in to www.INBOUND.com regularly for all the latest info.

HubSpot Strategy

 We got a great email this past week:

Hey Marcus,

Love your work on the mad marketing and hubcast podcasts.  I am new to the hubspot platform but have been working away at content/inbound for a few years. The alignment of the great content by yourself and George as well as the superb education from Hubspot has been a fantastic learning journey for me over the last six months as I have moved from a high profile directors role (in marketing/comms/pr) in a large educational organization to a pure marketing role in a small consulting firm.

The firm I work for specializes in business process management- getting into relatively big Fortune 500 companies and improving the way they organize their core business.

We are at the start of the inbound journey. My challenge with buy in is a challenge of the remote nature of our workplace. We have 30 staff in 5 offices separated by 1000-5000miles. In my previous workplace, I would have arranged an ‘in person’ workshop to work through our approach and demystify our inbound strategy.  My experience so far is that this is difficult to do remotely using the great but sometimes disconnected online tools for teleconferencing.

I see this as a key issue moving forward as our workplaces continue to become more disconnected. Some of my ideas to address this is to create some highly produced educational materials much like the hubspot academy to unpack  the inbound approach and moreover how it applies to our business.

Thanks again for your work, sharing your story.

Thanks from the other side of the world,
Dann

Other Resources

Remote: Office Not Required

Sqwiggle Team Software

HubSpot Wishlist

Make Forms Smarter

It would be great if local companies who only sell in one, two or three states could hide their forms to all other states. For example let’s say you wanted people in Virginia, Maryland and West Virginia do be able to submit a form for a free DVD. However anyone else in the other states you wanted to show no form or better yet some copy saying something like:

We are sorry but at this time we do not service your area.

Unfortunately right now you can really only make Rich Text modules smart not the forms modules. So there is no way to do this by default.

HubSpot Tips & Tricks

Smarter Forms Hack

In this tutorial I show you how to think out of the box and hack HubSpot in a way that will allow you to target states with a rich text modules, embed form codes and smart content.

This tutorial only scratches the surface, let your imagination run with the ways you can hack smart content. ( What ever you do, let me know! )

Watch the HubSpot Hack now

HubSpot Updates

Change profile photo on contact record

You can now change the photo on any contact record in HubSpot. When you make a change to the photo on the contact record, it will only change for that portal, and will not change across other portals with the same contact.

To change a photo on the contact record, go into any contact record and hover over the profile photo. When doing so, a link to “Change contact photo” will appear.

Contact-Photo

Once clicked, the file manager will pop up and you’ll be able to search or select a photo already in your file manager, or upload a new contact photo.

Want to change or add a photo to a contact record? Get started now!

Set default blog if you have multiple blogs on the COS

If you are on the COS blog and have multiple blogs, you can now favorite the blog that you want to appear by default on the Blog Dashboard. You can favorite a blog by user, not by portal.

Go to Content > Blog. At the top of your blog dashboard, you will see a star next to your blog. Select the star, and it will now be your default blog when you return to your blog dashboard.

Set it up in your Blog!

Cool HubSpot & Inbound  Tweets / LinkedIn’s

Screen Shot 2014-12-09 at 3.32.38 PM

 

HubSpot Question of the Week

Susan asks: Marcus and George, I am loving the Hubcast and totally am bought into this inbound marketing thing. I heard you guys talk about “They ask You answer” and I am wondering, what is the best way to figure out my customer’s pain points so I can answer the questions that will help them?

Listen to old Hubcast episode

Where else can you find the Hubcast Podcast:

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

 

{ 13 comments }

Mad Marketing 41: Why Businesses Simply Don’t Get “Marketing Automation”

December 15, 2014

It’s podcast time again my friends, and in this episode Mad Marketing, we dive into quite the variety of topics. Specifically I’ll be riffing on the following: – Why the phrase “marketing automation” is a disaster, and is one of the big reasons why tools like HubSpot, Marketo, Pardot and others have less than a […]

Read the full article →

The Hubcast #20: Great Web Design & You Statements, Vital for your Inbound & Content Success

December 11, 2014

The Hubcast Podcast Episode 020       Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: We are looking for a Jedi Masters of the developer kind…. […]

Read the full article →

How to Powerfully Prioritize Your Content Marketing Calendar for 2015 and Beyond

December 9, 2014

It has been a fun day for me as I’ve had the opportunity to review the 2015 content editorial calendars for two of our newest clients here at The Sales Lion. And as I’ve been doing this, I was reminded of one of the most important “changes” we made to editorial calendar strategy over the […]

Read the full article →

Building B2B & B2C Brands One Personal Brand at a Time – Nick Sal at HubSpot

December 6, 2014

  In this weeks interview I talk to Nick Sal from HubSpot about personal and company branding. Nick works with the HubSpot partner program helping agencies to embrace Inbound Marketing goodness. Have you ever wondered what the quickest way to build your B2B or B2c brand is? It might surprise you that the easiest, fastest, […]

Read the full article →

The Hubcast #19: Disarming Your Prospects, Leads & Customers with Content

December 2, 2014

The Hubcast Podcast Episode 019       Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: We are looking for […]

Read the full article →

Mad Marketing #40: Facebook and Twitter Stink for Brands. What’s New?

December 1, 2014

It’s podcast time again my friends! And if you’re one of those laggards that hasn’t gotten on the podcast train yet, I can only tell you that after giving it a try (especially when you’re driving), my guess is you’ll be hooked on just how effective, enjoyable, and easy listening to a podcast is versus […]

Read the full article →