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Mad Marketing PodcastIt’s podcast time again everyone! Yep, that means your ride to work this week may just seem a little quicker as you give it a listen.

Even better, in this episode I discuss why I’m clearly (wink, wink) a better marketer than Seth Godin, how Disney World crushes SeaWorld when it comes to making people happy, and a critical technique for your next big speech or presentation that’s sure to give you better results.

In other words, we talk about lots of good stuff…and I can assure you that you’ll laugh and learn a little as we share some time together.

As always, don’t hesitate to leave any comments below…

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Why Exclamation Points are Dead and You should Never Use them in Your Content Marketing Again

April 18, 2014

Guess what? When you use exclamation points in your web copy, it has the opposite effect you’re looking for! Really, it’s true! So the next time you’re thinking about using an exclamation point in your content marketing, don’t do it! The Death of the Exclamation Point This article is going to be short and sweet, [...]

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5 Major Mistakes Businesses Keep Making with their Website’s Homepage Design

April 14, 2014

With the web and the way we treat the process of online search evolving quicker than any of us can possibly imagine, the need for a GREAT website has never been greater. But here is the question: How do you define the phrase “Great Website?” As I’ve been speaking and consulting about this topic over [...]

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Mad Marketing #26: Why It’s Time for Sales and Marketing to Merge

April 7, 2014

Well it’s that time again folks! In this episode of the Mad Marketing Podcast, we go off script a bit this week to discuss something that has been on my mind for quite some time now–the problem of silos in most organizations when it comes to sales and marketing departments. To help with the discussion, [...]

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10 Qualities of the Best Content Marketing Managers Today

April 3, 2014

The more my company teaches, trains, and assists organizations with their content marketing efforts, the more I realize that nothing great ever seems to occur unless there is a super star behind the wheel within the organization. And in most cases, this person is referred to as a Content Marketing Manager (CMM) or possibly a Chief [...]

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