3 Questions that Will Forever Change the Success of Your Company’s Website

I found this email in my inbox recently. Please read it, as it’s absolutely symbolic of everything Web 2.0 is all about….

I own a Pool in Madrid (Spain). So I’m a little out of the way for your services. But believe when I say that your YouTube videos and explanations have been the most effective comm I’ve seen in a while (this from a PR pro). But visiting your website and learning about your company, and about yourselves has simply been an amazing trip into a bunch of people one would really like to do business with. All the best for your company and your incredible families from the other side of the Atlantic. Believe me it has been a pleasure finding you while looking for some ideas for bubbles in my pool.

Victor Sanchez del Real

People often ask what Web 2.0 is all about. And frankly, the requisites of what makes a company’s website 1.0 vs. 2.0 can be poked and prodded for days upon days. But in this simple post, I want to reflect on the true essence of Web 2.0 and what it really means to a business.

The Essence of Web 2.0

Unbelievable Content: Yep, I mean unbelievable. I’m talking about content that won’t let a visitor go. I’m talking about content that opens up a world to consumers that they never thought possible. I’m talking about answering ALL the questions, big and small, complex and simple. Victor was simply trying to find out why his pool had bubbles. And what did he find? Well I’ll let you be the judge of that…

So I ask you, is the content on your website truly unbelievable, or is it just another face in the crowd of average websites with below average content?

Powerful Personal Touch: Victor finds himself thousands upon thousands of miles away, clear across the Atlantic. Notwithstanding this distance, the guy knows me. He knows my story. He knows my family. And he also knows the same regarding my business partners. Such knowledge has touched Victor. He trusts us. He relates to us. To him, we are simply ‘a bunch of people one would really like to do business with’.

So I ask you, does your company’s website enable visitors to truly develop a relationship with you, or is it shallow, without smiling faces and bereft of a genuine personal touch?

Video, and Lots of It

As a business owner, I see everything as a video opportunity. And without the power of video, I would not have been able to show Victor how to find and fix the bubble issue with his swimming pool. Such a simple issue but one that affects thousands of swimming pool owners all over the world every year. But today, with the sheer communication power of the internet, good people like Victor can get the answers they are looking for by truly seeing how it’s done.

So I ask you, is your company leveraging the power of video like you could be, or are you still making excuses as to why you haven’t ‘got the time’?

Well I hope you sincerely consider these simple 3 questions. If you’re ever able to answer them in the affirmative, I can promise you that your business will change. Your life will also change. And not only that, but you’ll literally be helping people around the world. How’s that for fulfillment?

As always, your thoughts and comments are invited and appreciated.

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