5 Things Way More Important than Blogging and Content Marketing

by Marcus Sheridan

A few night ago, just as I had finished working out and was eagerly sitting down at my computer to begin another writing escapade, I heard the fast footsteps upstairs of one of my little ones. And even though I have four kids, ranging from 9 years to 3 months old, it’s funny how easy it is to distinguish the footsteps of a child, as the force and rapidity of their steps are always a dead-giveaway.

more important than blogging


Yep, as soon as I heard the running, I knew there was something wrong with Larsen, my 3 year old daughter and ball of fire. I also knew the night’s plans were quickly about to change. “No blog tonight” were my thoughts as I shot upstairs to find her in a little bit of a panic, and clearly not feeling right. But to make a long story short, I managed to have Larsen lay back down in her bed, and of course, she managed to inform her father that he needed to lay down next to her as well.

What’s funny about Larsen is that she was the first child in our home that didn’t like to ‘snuggle’ with her dad a lot. Why? I have no idea, as I haven’t raised her any differently than the others, and therefore her mother and I have concluded that’s just how she is. Notwithstanding, when Larsen is sick she is the type that wants someone close—and that someone is usually her Dad.

So at 11:30 in the evening, I crawled in her bed, with my legs hanging off the end, and managed to have my daughter fall asleep with her arm across my face. As for me, I was stuck. Exit strategies were out of the picture—so I soon drifted off as well.

I mention this story not because I’m trying to somehow portray myself as a good dad. Truth is, I’m sure I have a tremendous amount of improvement to go, but my intentions to be great are without question. But as I thought back on this little experience, it made me think about how blogging can feel so important and can be so consuming that we as human beings can sometimes forget what’s more important that blogging. What’s more important than getting out our next article? That being said, here are my top 5:

1. Spouse/Significant Other Time: A happy wife is a happy life—Words I heard many years ago and the longer I’m married, the more I agree. As bloggers and business owners we can get so wrapped up in our ‘cloud living’ that it’s easy to lose track of real life. As we’ve all heard many times, any life of fulfillment involves balance. Too much of anything can be quite detrimental. And frankly, no success outside the home can make up for failure within it. So do yourself a favor and make your relationship with your spouse a priority, as everything else will trickle down from said relationship.

2. Kids: Do your kids know you, or do they know of you? Sadly, often times in our society work and blogging can spell the doom of familial relationships. This, I’m sure we can all agree, is a tragedy. As a parent of four, I do almost all of my content production/blogging after my kids go to bed. This way we can share quality time together as much as possible. Yes, it might mean that my sleeping patterns aren’t what one would consider exemplary, but without question I’m able to say that my kids know their dad.

3. Exercise: Don’t be a Fat Millionaire. – This was the title to an article I read once and its words have always stuck with me. As I mentioned earlier, attaining success and happiness is all about balance in our lives. We all know by this point the importance of taking care of our bodies, but unfortunately this is one of the first things to be sacrificed when we are pinched on time. Fact is though, exercise will allow us all to be more productive, more inspired, and more capable of dealing with the obstacles we’re confronted with each and every day.

4. Spiritual: I’m sure you already knew this one was next. Along with the physical, the spiritual cannot be overlooked. Do you know your purpose in life? Do you feel at peace or is there something amiss? I’m not talking necessarily religion per se here, but I’m talking about feeling right with God, or whatever higher power you believe in. Just as we need to take the time to care for our physical bodies each day, we also need to do what it takes to keep our spiritual batteries charged. So whether this to you means meditate, pray, or read sacred/profound text; make it a daily priority in your life and assuredly your temporal affairs will benefit from such efforts.

5. Giving Back: We live in a universe that is full of karma—this I am sure of. Zig Ziglar said many times in the course of his teachings, “If you help enough people get what they want, they’ll help you get everything you want.” And as the years have passed, the more I’ve come to appreciate the veracity of this profound statement. Does this mean we help others just for the sake of individual returns? Of course not, but it does mean that we have a knowing of our need to keep our eyes and ears open to the needs of others and touch them when we can. When we do this, the universe is bound to return the favor. Why does it work that way? I have no idea, and frankly I don’t really care, I just know that’s the way it is, and so I’m going to embrace the powerful paradigm of ‘giving back’ as long as I live.

Well those are my top 5 things that are more important than blogging. I’m sure there are roughly a thousand or so more we could come up with, which is why I’d invite you to leave your thoughts and comments below :-)

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