Marcus Sheridan


Mad Marketing PodcastIt’s podcast time again my friends, and in this episode Mad Marketing, we dive into quite the variety of topics. Specifically I’ll be riffing on the following:

- Why the phrase “marketing automation” is a disaster, and is one of the big reasons why tools like HubSpot, Marketo, Pardot and others have less than a 5% penetration rate in the marketplace despite the fact there are now over 70 “marketing automation” companies.

- Why I’ve stared working with an image consultant. No kidding. In this episode, I’ll discuss why and how buying new clothes is so difficult for a “pool guy” like me.

- How to effectively prepare your employees for video interviews and what you can do to make the process of video-based content go smoothly.

- Props to Joe Pulizzi and the gang at CMI for their new “Content Inc.”

- Why you should listen to Jay Baer chat with John Jantsch in his recent episode of the Social Pros Podcast.

-An example of how a simple health clinic created an AMAZING  Inbound Marketing Culture.

So have a listen folks. You may laugh. You may learn. And you may just find a perfect nugget of advice for your business :)

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How to Powerfully Prioritize Your Content Marketing Calendar for 2015 and Beyond

December 9, 2014

It has been a fun day for me as I’ve had the opportunity to review the 2015 content editorial calendars for two of our newest clients here at The Sales Lion. And as I’ve been doing this, I was reminded of one of the most important “changes” we made to editorial calendar strategy over the […]

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Mad Marketing #40: Facebook and Twitter Stink for Brands. What’s New?

December 1, 2014

It’s podcast time again my friends! And if you’re one of those laggards that hasn’t gotten on the podcast train yet, I can only tell you that after giving it a try (especially when you’re driving), my guess is you’ll be hooked on just how effective, enjoyable, and easy listening to a podcast is versus […]

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10 Profound Lessons Learned from 5 Years of Blogging

November 24, 2014

5 years ago this month, I felt impressed to start a blog with a funny name—The Sales Lion. I didn’t know what it would become. I certainly didn’t know it would grow into the business and company it is today. And the truth is, I still don’t know what it will eventually be. But as […]

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Mad Marketing #39: Why Content Marketing Absolutely Can Be a Direct Sales Tool

November 18, 2014

Well it’s podcast time again everyone! And in this week’s episode, I cover a wide variety of topics, from crazy travelers to cocky business owners to incredible content marketing case studies. Also, I go on a nice little rant on why I feel content marketing *is* a direct sales tool, although some in this space […]

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How to Create a Movement and Explode Your Brand with Content Marketing: A Case Study

November 11, 2014

There is a reality to this thing called content marketing that is inescapable: Content Marketing is NOT a “tip your toes in the water” approach to business. Nope, not at all. The fact is, those companies that manage to turn content marketing from a “program” (a forced set of actions) to a true “culture” (intrinsically […]

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Mad Marketing #38: Managing a Content Plan, Crazy Travel Stories, and More

November 3, 2014

Well it’s that time again everyone, as the newest episode of The Mad Marketing Podcast is ready to be added to your drive to work this week. In this episode, we discuss a variety of questions that have come in via email over the last week, as well as a few of my crazy travel […]

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