Marcus Sheridan


Mad Marketing PodcastWell it’s Mad Marketing time again my friends! I recorded this episode of the podcast while attending Social Media Marketing World (#SMMW15) in San Diego and many trends and thoughts are on my mind. Specifically, in this episode we’ll discuss:

  • Why no one is talking these days about fans, followers, and comments
  • Why it’s so dangerous to compare ourselves with others…especially with social media
  • How Google may be in trouble– especially YouTube– with the new Twitter Video and Facebook Video that is now out
  • How to keep your team engaged with Content Marketing
  • Best SEO practices, specifically when it comes to customer case studies
  • And more…

As always, don’t hesitate to leave your questions and comments for future episodes below or contact me directly :-)


Is Your Business Truly Prepared for the Future? Going Beyond “Content Marketing”

March 23, 2015

As many of you know, one of my major passions in life is the pursuit of world-class communication—whether it be for myself or others. And to say this passion runs very, very deep would be an understatement. When I was a teenager, I had a tremendous fear of public speaking. Luckily for me though, as […]

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11 Company Paradigms that Totally Screw Up Content Marketing Success

March 18, 2015

We live in interesting times. The way people are buying is changing. They are more informed than ever. They vet companies more than any other time in the history of the world. And the consumer is now completely in charge of the buying process. This is really the essence of why content marketing is so […]

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Mad Marketing 47: Selfie Sticks, SEO Tips, and Getting Sued for Content Marketing

March 16, 2015

Well it’s that time again my friends! And in this episode of the Mad Marketing Podcast, I riff on a load of questions that came in from listeners over the past couple of weeks. Specifically, we’ll be addressing: – How Selfie-Sticks have taken over the world – Keynote Speaking tips for big audiences – How […]

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7 Ways Inbound and Content Marketing Agencies Can Dramatically Improve their Sales Messaging

March 6, 2015

Over the last year or so, I’ve been talking a lot about the subject of getting “buy-in” when it comes to selling this thing we call “inbound” or “content” marketing. Over this period, I’ve spent more and more time helping agencies (and even CMOs) improve the way they “talk” and “teach” about marketing in an […]

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Mad Marketing #46: How to Motivate Your Employees to Produce Content

March 1, 2015

Well it’s podcast time again everyone, and in this episode of Mad Marketing we, as always, cover quite a few topics: -How Atlanta is the most paranoid “snow” state in the country. -A mistake I made speaking to an audience of 500 people this past week, and what I should have done instead -The proper […]

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How to Interview and Hire the Right Content Marketing Manager for Your Company

February 27, 2015

When it comes to content marketing, I firmly believe that, other than “buy in” from management, the most important factor that will impact your ability to have incredible success comes down to the position of “content marketing manager.” Granted, this position has many names in the business world, especially because it didn’t really exist a […]

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