Marcus Sheridan

Gary Vaynerchuk sits on stage and fields questions from the audience during a break.

Gary Vaynerchuk sits on stage and fields questions from the audience during a break.

In this industry, we hear lots of talk about “engagement”, “being social” and all those other pretty-sounding phrases. But I get it—being human matters. In fact, I was reminded of this principle while attending a conference in NYC a couple of weeks ago. The event—Business Gets Personal—was put on by 3 extremely well known thought leaders in the business and marketing space: Seth Godin, Dave Ramsey, and Gary Vaynerchuk.

Overall, the event did not disappoint. Dave, Seth, and Gary  performed as they typically do and delivered inspiring messages to those in attendance. But for me, perhaps the most memorable moment of the day came during a 30 minute break, when I noticed Gary Vaynerchuk, instead of going backstage with the rest of the speakers and organizers, stayed at the edge of the stage and simple took a seat—willing to talk to those folks in attendance that wanted to chat with the marketing icon.

At first, there were only a few of us talking with Gary. He excitedly spoke to our little group as if he were still on stage—with the same passion and vigor his brand has become so very well known for. Over the next 15 minutes, the questions to Gary continued, and the little group we were became a rather large one, with about 25 of us crowded close together, listening to Gary riff on whatever crossed his mind in the moment.

In the closing moments of the dialogue, Gary said the following:

“Right now, I could be in the back with everyone else. I could be catching up on emails. Since this morning, I’ve gotten over 140 emails that are unanswered in my inbox.

(Then, looking down at his pocket where his phone was he made a statement I think I’ll remember for quite some time:)

“I’ve got a pocket full of stress right now… But I’m with you.”

He wasn’t trying to brag. He wasn’t looking for a pat on the back. He was making a point:

There is a very big difference between being social, and being truly “engaged.”

Well said Gary, well said.


Mad Marketing #37: Thoughts on the Crazy State of Content Marketing Measurement and ROI

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It’s that time again everyone! In this fast, fun, and furious episode of the Mad Marketing Podcast we talk about a wide range of marketing and personal topics that have been rummaging through my brain in the past few weeks. Specifically, in this episode we discuss: Why people look at me funny when I’m in [...]

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Is Your Company Producing the Wrong Type of Content? A Strategic Look

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When it comes to the mistakes businesses make with respect to an effective content marketing strategy, the list is a long one. But perhaps, at the top of the list, is the reality that so many businesses are producing the wrong type of content—at least when it comes to generating revenue for the company. For [...]

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Content Marketing and the Commoditization Effect: Is it Real?

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People ask me often to predict the future of the way we buy, and although I’m by no means a marketing seer, I do know this: Consumers are going to be consumers. They will demand more. They will want it faster. They will want it easier. This is what we call “reality.” But will that [...]

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Mad Marketing #36: Thoughts on Great Speaking, Communication, and Engagement

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Well it’s Podcast time again folks! And in this episode of The Mad Marketing Podcast we cover a variety of topics, including: What my trip to Copenhagen Denmark taught me about Danish culture, speaking to a “shy” audience, and the wisdom of Jay Baer Thoughts on attending “Business Gets Personal” where Gary Vaynerchuk, Dave Ramsey, and [...]

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How Bad SEO Mistakes of the Past May Be Hurting Your Web Traffic Today

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Before I get started, I want to reiterate a point I’ve made quite a few times over the past few years: SEO Matters In fact, SEO will matter until this little thing called “Google” doesn’t exist and people like you and me don’t use the phrase “Just Google It” any longer. But until then, it [...]

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Mad Marketing 35: Getting Content Marketing Buy-In and Martha Stewart’s Keynote Bust

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Well, it’s podcast time again folks! After traveling to conferences these past few weeks and reflecting on what I’m seeing throughout the marketing industry, I wanted to discuss in this episode a variety of subjects, but mainly the power of words (messaging) and how it can dramatically impact your business. Furthermore, we’ll discuss: Getting buy [...]

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