7 Dynamic Ways Businesses can Blog for SEO, Brand-Building, and Thought Leadership

by Marcus Sheridan

As many of you know, I spoke at HubSpot’s Inbound Marketing Summit a few months back and gave one of the most thorough (and fun) talks I’ve ever given on business blogging strategies. Since that time, I’ve been waiting for HS to release the session on YouTube because, at the risk of sounding arrogant, the content in that session was enough for any business, in just about any industry, to dominate online if they would but follow the plan given.

To give you a preview of what you’ll see, here are the 7 blogging subjects discussed in this video:

  • Cost/price
  • Problems
  • Vs.
  • Best
  • Awards
  • Breaking News
  • Thought Leadership

If you watch this video, you’ll see exactly what you’ll need to do to apply these principles to your blog. Furthermore, by following the pattern laid out herein, you’ll get months worth of content ideas that will not only build your brand, but have a dramatic impact on organic search traffic through SEO as well. I can tell you this with full sincerity because I’m still getting feedback from audience members that attended and applied what they learned in this session months after the fact.

Yes, the video is long, but trust me, it’s worth it…


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