Blogging vs. Podcasting: Which is Better for Building Brands, Followers, and Trust?

by Marcus Sheridan

podcastingI fly a lot these days. And for those of you that fly much, you also know that flying with a friend is way better than flying solo. Luckily for me, I’m often accompanied by Mitch Joel. We fly together a bunch. When Mitch isn’t available, Pat Flynn may step in, or possibly Srinivas Rao,  Jay Baer, or my friend Michael Stelzner.

OK, maybe these guys don’t actually “fly” with me, but after listening to their enlightening conversations and words for a few hours, it certainly feels as though we’ve just engaged in an incredible dialogue.

You see, all 5 of these gents, as many of you already know, are prolific podcasters, and despite the fact that I don’t physically “talk” to these men much, I sure feel as though we converse all the time.

And that’s the magic to podcasting. It’s also exactly why I started the Mad Marketing Podcast w/ The Sales Lion a few months back. I wanted to provide others with an intimate picture of the inner-workings of my mind, just as Joel, Flynn, Rao, Baer and Stelzner have done with their podcasts so very well.

That’s also why it brings a massive smile to my face when I get emails like this one that hit my inbox today:

Hi Marcus,

I took you and Michael Stelzner with me on my afternoon hike the other day, and have to tell you how much I enjoyed listening to both of you.   Your honest, transparent, personable style really resonated with me.  I had to stop at the top of Upper Granite Loop and send a quick email to  a couple of my clients to ask them to come up with a list of their top 10-20 most asked questions by their customers. Since them, I have sent them the link to that podcast and asked to set up a meeting with them to discuss it further…

Thank you again, for you content and for sharing your passion and wisdom.

Your new fan,

Susan

 

Pretty cool, huh?

You see, I’ve been creating textual content for 3 years now on The Sales Lion. Currently, this blog has about 19,000 comments. But never have I received emails like the ones I get from listeners of my podcast.

Blogging vs. Podcasting: Which is Better?

All this being said, trying to compare blogging and podcasting and answering the “Which is better?” question is no easy task—nor  is it possible considering like so much in this industry, the answer is “it depends.”

The thing about podcasting is that for those who are podcast listeners, it’s incredibly effective in terms of building a brand and trust from listeners. With blogging, we’re lucky to get someone’s attention for more than a couple of minutes. But with podcasting, they’ll hang around and listen to our thoughts for 30, 45, even 60 minutes sometimes.

Plus, a connection with the podcaster is deeply personal—as voice flection, sarcasm, humor, and enthusiasm can all be portrayed and understood so much easier than when they’re done in textual form.

The Elephant in the Room

Despite this, podcasting has one major “elephant in the room” that no one can ignore—not enough people listen to podcasts. Heck, some folks reading this article have never even heard the word until now. Furthermore, podcasting doesn’t have the potential shelf-life and reach benefit of SEO like textual content can offer.

If I were to break out efficacy of business communication platforms for the “average” business (again, this can vary drastically), I’d  rank the top 3 as follows:

1. Textual Content (blogging makes up a large portion of this)

2. Video Content (YouTube, Vimeo, etc.)

3. Audio Content (podcasting is obviously the core here)

But if a business really understands how consumers think, act, shop, and feel—they’ll also know that it’s important to communicate in ways that consumers “get it.”

For some, that will be text.

For others, that will be video. (percentages are growing more and more in this arena every day)

And for another small sector, it will be audio—the podcast listeners.

learning styles

Just as children have unique learning styles, so do consumers, and the most effective businesses no how to tap into each.

The question then becomes one of focus. Where should companies spend their time and resources in their content creation?

One Thing First

Personally, I always go back to this rule:

Get good at one thing first. Once you’ve gotten really good at that, move on to the next.

Remember, being GREAT at one marketing element is way more effective than being terribly average in 3 or 4 areas.

On a personal level, I spent about 6 months with textual content/blogging before I dove into video. I didn’t get around to podcasting until 3 years later.

Today, I absolutely love all 3 for their unique capabilities.

I’m not saying this should be your timeframe, but I am saying that in an “ideal” world, it’s great for you and your business to be able to spread your message to match as many consumer communication styles and preferences as possible.

Frankly, we could carry on this conversation comparing blogging and podcasting for quite a while. But hopefully you see my point. Both have value. Both communicate in a different way, often reaching a different audience and set of people.

Ultimately, the key is a willingness to experiment with both, stay diligent, and then watch the results. Pat Flynn often credits podcasting with his brand explosion. For my swimming pool company, video played a HUGE role, along with the blogging. For TSL, it has been a mixed batch, each holding their own.

So although the answer to the blogging v podcasting question is, “It depends,” one thing is for certain—both can do wonders to build your company’s brand, followers, and consumer trust—and that’s all that truly matters.

Your Turn

What’s your take on podcasting for business? How do you feel it stacks up to text and video? If you don’t listen to podcasts, why not? And if you have any general podcast questions, now is a great time to ask.

As always, your comments and shares are valued and appreciated.

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{ 45 comments… read them below or add one }

Jamie Alexander October 31, 2012 at 9:25 am

I love listening to SOME podcasts. It’s the ones that come packed with actionable takeaways otherwise I feel like I’ve wasted an hour of my life.

I personally think results make me trust someone more, it doesn’t really matter whether that’s posts, video, or podcasts.

I think it doesn’t really matter which one someone uses. If they’re playing to their strengths I’m happy to soak up the great information in whatever way it comes.

I do agree that maybe because more people read, podcasts might not be the best strategy for every business model, but I still think people should give a selection of formats if there’s people that want it.

But as far as trust goes, I can like someone but if I don’t get results then I have to skip it. That’s not trying to be a d1ck, I’ve just got other stuff that I could be doing with what little time I have.

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Ian Cleary October 31, 2012 at 9:46 am

Hey Marcus,
I’m starting a podcast as I think people want variety on the blog. I do text, video and now podcasting. I’ll also add some presentation stuff using slideshare as a I’m reading Todd Wheatland’s super book.
Variety is the spice of life!!
Ian

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Marcus Sheridan November 1, 2012 at 10:51 am

Variety certainly is the spice of staying fresh and successful in an ever changing online world Ian. Excited to see you starting this up my brother :-)

Marcus

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Jay Baer October 31, 2012 at 9:49 am

Good job, Marcus. I’ve had a similar experience. I’ve been blogging for 4.5 years, and video almost as long – although somewhat sporadically. Podcasting just since the beginning of the year.

The way I think about it is that blogging is top of the funnel because everyone reads, and search drives new readers to blogs in ways it doesn’t to podcasts. Then video humanizes. And then podcasting sets the hook.

I don’t think of my podcast as a way to drive awareness. I certainly wouldn’t consider it to be a way to create a brand explosion like Pat Flynn has – possibly because mine is on a more narrow topic. But there’s no question that EVERY new client I’ve signed this year has mentioned the podcast. It’s a credibility and conversion mechanism that blogging can’t touch.

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Marcus Sheridan November 1, 2012 at 10:49 am

The sentence about “EVERY new client I’ve signed this year has mentioned the podcast” is as telling as any I’ve ever heard in the “Podcasting for ROI” discussion to date Jay. Wow, absolutely awesome bud. Heck, quite the “social pros stat of the week if you ask me! ;-)

Thanks for all my friend,

Marcus

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Chris Markham - Data Driven Marketing Strategist @ Bizfix October 31, 2012 at 10:28 am

Yo Marcus!

“Get to be great at one thing first” – that’s really the nub of it. Great content is great content and as you’ve suggested splitting it across different formats appeals to different people in different settings. Personally I love video content. Rand Fishkin’s SEOmoz Whiteboard Friday’s are superb examples of this, but that’s no good to me when I have 5 minutes spare and can churn through a couple of dozen RSS feeds to check what I want to read in detail later.

There’s some strong research on the the picture superiority effect (google it for more detail) which basically says people remember more of complex information if presented visually rather than as text. Podcasting will probably fall below even text in terms of recall BUT you’ve made a really powerful point about fit for purpose – right time, right place.

Most of our radio shows now do live video casts from the studio. How is this NOT TV? Maybe we need podcasts with visuals …. now didn’t Apple promise us this a while ago?

Chris Markham

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Srinivas October 31, 2012 at 12:32 pm

“Remember, being GREAT at one marketing element is way more effective than being terribly average in 3 or 4 areas.”

Marcus you nailed with that sentence. Thanks for the plug. One of the things that’s happening is that podcasting is experiencing a “bandwagon” effect. Everybody and their mother seems to be starting one. But I’m going to point out something that nobody has mentioned. Just because you’r great at blogging/writing it doesn’t mean you’ll be a good podcaster. It’s a bit like saying everybody who has a great blog is a great speaker. I actually don’t think every single blogger should start a podcast. In fact there’s no one thing that every single blogger should do. I know that my writing will never have the same impact as my podcast. That’s why the podcast is my primary platform for getting my message into the world. The other thing that I think you really nailed was that it’s a highly personal connection with the person who hosts the show. We have people who don’t have blogs who just listen to the show because they enjoy it which I’ve always thought was strange. But I think it speaks volumes to your point about the connection. Part of what I think you have to take into account as a podcaster is that you’re an entertainer and if you’re boring people to death you won’t succeed. As you can tell I’ve been thinking about this alot :).

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Marcus Sheridan November 1, 2012 at 10:48 am

Srini, so glad you jumped in here, because you’ve been doing a podcast longer than 90% on the blogosphere, and this is certainly your wheelhouse.

As I was reading your comment, I found myself wondering how many have started a podcast and stopped, and how that “stop rate” compares to bloggers who start blogging.

I’d also be curious to know the percentage of bloggers who are great at writing, but aren’t nearly as good on radio.

I remember reading a story a few years back about Bill O’reilly of Fox and how he tried doing radio, but simply wasn’t very good at it. I found that so surprising considering his success with TV (video)…but clearly, it did not cross over.

This would make for a fun conversation when we get that second Blogcast FM interview scheduled my friend.:-)

Talk soon,

Marcus

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Srinivas November 1, 2012 at 11:38 am

Yes, I think we definitely need to have you back. Our audience is probably dying to hear from you and I’m a much better interviewer now than when we last spoke.

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Ileane October 31, 2012 at 12:58 pm

Hi Marcus,

I’ve been a fan of podcasts for many years. I started out watching mostly video podcasts like Yogamazing, The Photoshop Guys and No More Boring Fitness. When I started blogging 3 years I got interested in audio podcasting. Mostly because I can listen to podcasts in the car as I’m driving to work. But if I had a choice, I would pick video over audio because I’m a visual learner by nature.

In terms of branding, I think that podcasting puts people way ahead of the curve but only if they are combining that with a blog. Of course there are a few exceptions to that rule, but I think some things (like grammatical errors) are overlooked in an audio podcast but when it comes to the written word, everything has to be perfect or it stands out like a sore thumb.

Funny story: the other day I was watching HGTV and a show they have called “Love it or List It”. I was getting a little sleepy so I started listening rather that watching as a was closing my eyes. All of a sudden I heard this voice and I jumped up out of bed in amazement. It was Mignon Fogarty from the Grammar Girl podcast!! That just blew my mind.

I thought to myself “I knew that voice sounded familiar” and I was just so happy that I put two and two together and picked up on her voice. Her velvety smooth, grammatically correct, clearly articulate voice is in my head and I just love that!

I can only dream that my voice will be in someone’s head on day – just like I used to dream of having my own podcast.

Perhaps I’m more impressed that I have my own podcast than anyone else is but that’s OK. I can live with that. :)

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Marcus Sheridan November 1, 2012 at 10:43 am

I LOVE that story!! Now if only I had a Sean Connory voice instead of the Marcus Sheridan mumble…hmmmm ;-)

Appreciate you stopping by lady :-)

Marcus

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Leesa Renee Hall November 6, 2012 at 4:20 pm

Thank you, Ilene, for reminding us that videos can be podcasted too. It’s not just audio. Video podcasts have existed just as long as audio ones. A quick check in the iTunes Podcast directory will show both audio and video podcasts.

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Michael A. Stelzner October 31, 2012 at 1:48 pm

Great post Marcus!

I gotta say podcasting is really something special.

It almost touches the souls of people in a way that is super hard with the written word. As you know, we are all about the written word over at Social Media Examiner, but podcasting is just something different.

I also agree that we all need to evangelize podcasting. When people begin to realize they can listen to talk on demand with the very device they carry everywhere with them it will be come a massive paradigm shift.

I also like to say the following: It is impossible to multi-task while reading and it’s impossible to multi-task while watching a video. But with audio, this is not the case. This is the precise reason why podcasts are so successful, because they can be consumed on the run.

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Marcus Sheridan November 1, 2012 at 10:38 am

You bring up a very, very good point Stelzner– awareness and the need to evangelize.

You and I both didn’t even start listening to podcasts until we started our own. Now we love them. And we’re supposed to be “social media guys!”

So if we aren’t using them, the masses certainly won’t be until awareness picks up.

But there does seem to be a renaissance going on with the medium IMO.

Thanks again for all you do,

Marcus

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Rebecca Livermore October 31, 2012 at 2:03 pm

I listen to podcasts when I go to the gym. I’ve taken many people to the gym with me — Michael Stelzner, and Michael Hyatt, among others. Others I listen to on my computer, but those are usually ones that I’m working on in some way (e.g. editing a transcript to make sure it’s as it should be).

I would personally never sit down and listen to a podcast, since listening isn’t the best way I learn. But I do like how I can listen while I’m on the elliptical or lifting weights, because it’s a great way to consume content that I wouldn’t have time to consume otherwise, and it also helps the time go faster.

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Marcus Sheridan November 1, 2012 at 10:36 am

That’s exactly how I am Rebecca. I’d never listen to something sitting still, but the fact that I can kill two birds with one stone—yeah, that’s awesome. :-)

Thanks bud,

Marcus

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Wade October 31, 2012 at 3:01 pm

I have never really tried podcasting. Although I wouldn’t think that one would be better than the other. If you have a blog and start a podcast around that blog, then they would compliment each other.

The more people you bring in through your podcast the better off your blog will be.

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Marcus Sheridan November 1, 2012 at 10:35 am

That’s actually a really good point Wade. They feed each other quite a bit, and both are mutually benefited. The same can also be said for a newsletter, video, webinar, etc.

Great seeing you my friend, hope your week has been a great one.

Marcus

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Ryan Hanley October 31, 2012 at 3:03 pm

Marcus,

It’s the intimacy of podcasting that draws people in (me at least). Your blog is great, Jay’s is great, Srinivas, Stelzner… Great blogs.

But listening to each through podcast is an entirely different experience.

I think about this way.

A blog is like driving by someone’s amazing house that they’ve built.

Video is that same person allowing you inside to check out the kitchen and living room.

But podcasting… Podcasting is when they say, “A now I want to you my Favorite part of the house (wine cellor, man cave, whatever)”

It’s a deeper more passionate look, because the barrier to create, edit, produce and market a podcast is a lot higher.

Podcasting is a labor of love and to those who do… I commend you.

I’m 7 episodes into my podcast and it’s already my absolute favorite way to create content.

Awesome stuff buddy… Keep killin’ it.

Hanley

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Marcus Sheridan November 1, 2012 at 10:34 am

“An entirely different experience”….yes, that’s exactly it Hanley. Very different.

In fact, the metaphor you made here is one that you should go ahead and write a follow up post on. I’m serious…you could call it:

Understanding the Intimacy Differences of Blogging, Video, and Podcasting.

Or call it whatever you want, because you rock with titles, but either way, it’s already written in your head and heart, so throw that baby on a screen and push publish.

Thanks for your incredible thoughtfulness Hanley.

Marcus

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Ryan Hanley November 1, 2012 at 10:40 am

Done. Look for it Monday…

Hanley out!

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Jon Birdsong October 31, 2012 at 5:29 pm

Marcus,

We are starting to dive into video big time. The good folks over at Wistia have shown us the power of video. Do you have any numbers on which engagement medium is best: blogging, video, podcasting?

Any help would be awesome.

Thanks,
Jon

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Marcus Sheridan November 1, 2012 at 10:29 am

Jon, love that you’re getting into video so much, that’s great! And Wistia is doing a lot of things well, so that makes perfect sense.

As for engagement, I really can’t say, because I also think engagement changes over time with a customer. In other words, many people don’t like video as a “top of funnel” learning tool, but once they move towards the middle or bottom, they often consume the heck out of it.

So it really depends I think.

Thanks again for stopping by Jon,

Marcus

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Jon Loomer October 31, 2012 at 6:43 pm

The funny thing is that I really don’t listen to podcasts. I listen to yours, Marcus. And, well… That’s it.

I have fun recording mine. I really have no idea if anyone is listening (horrible planning on the tracking, I know!). But it shakes things up and keeps it interesting — both for me and my two-ish listeners.

I feel like I have this blogging thing figured out. Definitely agree with you on the approach. I’m nowhere close to having podcasting figured out, but it’s my next challenge.

That and getting people to listen. The fact that I don’t carry podcasts with me is probably a bad sign. Maybe that will change when I get my first iPhone next month…

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Marcus Sheridan November 1, 2012 at 10:27 am

Jon, you don’t give yourself nearly enough credit bud. Your podcast is VERY good, just like your writing, and I feel that stems from the fact that you really know how to see the world from the consumer/user’s point of view. You’re a teacher at heart, and I LOVE that about you man.

Thanks so very much for listening and reading bud,

Marcus

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David Shaw November 1, 2012 at 9:22 am

Hey Marcus!! Im coming from a different place now! More in this space than before!
I must say I love Podcast I consume at least 2 a day! I have over an hours commute each way! I listen to 4 of those 5 you listed and yours of course! ;-)

I find podcast are the best way I consume, I get right into the topics and often do what Chris Brogan described recently on his new pod cast the driveway listening, I just have to listen to the end! I honestly don’t know if drives you guys business but I’m also so so so grateful. When Derek Halpern stopped i was gutted! same with copyblogger! If Mitch Joel stopped his..I dont even want to think about it!

Take it easy and really really hope your in the UK in 2013!

David

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Marcus Sheridan November 1, 2012 at 10:24 am

David, your energy and passion bring me a smile my friend. :)

Yeah, I’m hoping to keep the podcast going for a long time. That’s likely why I don’t really do guests and all that stuff, because I know the harder I make it to create the content, the more things will “pop up” and prevent that from happening.

Anyway, thanks for everything my friend and mark my words, I’ll be making it across the pond within the next 12 months. :-)

Marcus

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Marshall Ponzi November 1, 2012 at 10:44 am

Marcus: Great article. You hit me right where I’m living.

I recently realized, it’s not about which medium is better. It’s about how to best reach your audience wherever they are on the learning curve.

I just started a podcast as part of my own content marketing strategy. My business helps business owners create audio and video content for their Inbound Marketing. But while recording a recent episode, I realized exactly what you said.

How will my listeners hear me if they don’t know what the heck a podcast is, much less how to take one on a plane?

My target clients are businesses that can benefit from Inbound marketing but don’t. Why not? Often because they’re not internet savvy (yet)!!!

Ahhh. Light bulb = “ON.”

I believe audio / video content and Inbound marketing are the future for all the reasons you mention. But most potential clients have no clue where to start. I can talk content quality and production techie all day. But that does no good to someone one who doesn’t understand how to find or use it.

I need to take them on journey to Internet Savvy-tude. I need to pick them up wherever they are on the journey right now. If that means starting on a whiteboard, so be it.

Before they can grasp the real value of content marketing, they need to understand the internet’s value as a learning and marketing tool. That means teaching and handholding some internet fundamentals and helping them discover it for themselves. I take the internet for granted, but there are tons of business people who still have no idea.

If Inbound Marketing educates prospects about your business, my Inbound marketing needs to teach what happens BEFORE Inbound marketing can begin.

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Chad Thiele November 1, 2012 at 12:58 pm

Marcus,

Interesting post. I think that the information that you provide in this blog is very useful. That’s why I was happy to hear that you started podcasting.

I’m a huge fan of podcasts. I listen to some of the people who you mentioned in this post and I have added the others to my podcast list.

Have you looked into adding your podcast to Stitcher? I was hoping to find it there, but it didn’t show up when I searched for it.

Thank you for providing all the great info. I look forward to listening to the Mad Marketing Podcast in the near future.

Regards,

Chad Thiele

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Bernie November 1, 2012 at 1:48 pm

Hell’s teeth I love the podcast!
Marcus I found you on Mitch Joel!
Over the last 3 years I have taken all my core learning and inspiration from podcasts, I also listen to a book a week on audio.

The books I read come from listening to the people that wrote them on podcasts.
We have had great results with event podcasts, having people interviewed before, during and after the event.

All of this has led to us launching our own podcast (don’t worry it is not about marketing) ;-) This is because people will spend 20 minutes chatting with you but we find it hard to get a blog out of them!

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Ryan Critchett November 3, 2012 at 2:04 pm

I’m kinda with Jay B. Text posts have a certain kind of value and feeling to them. The podcasting and video stuff humanizes.

Now, if we’re talking about building a super loyal following of true fans? Like.. the Kevin Kelly kind of true fans, it seems very obvious to me that podcasting and video solidifies that kind of emotion a lot better. I’ve podcasted and done video for.. 3 years now? Something like that. I’m amazed at how people feel about me, in the arena of trust, from a video or two.

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shahrul November 4, 2012 at 9:33 pm

Hi Marcus,
Thank you for sharing such valuable ideas. My Question is where should I start these ideas to implement in my business? For your information, I’m in the field Publishing industry.
Thank you.

From:
Shahrul

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Annemarie Cross November 5, 2012 at 2:26 pm

Great post Marcus,

I love podcasting and have found it an incredible way to build rapport with my audience.

A well-written blog post can of course build rapport and connection with your audience, however much is left to the interpretation of the reader. Unlike a podcast, where the podcaster is able to exude their personality, mannerisms, style etc (through the pace, tone, volume, inflection of the voice) in a way that the written word just cannot offer. At least that’s what I have found and the comments I have received from my guests, and from my listeners.

Someone asked the question above about whether there were any statistics that compared podcasts to videos. In May 2012 Edison Research and Arbitron conducted The Podcast Consumer and found a distinct difference between people watching Video Podcasts versus Audio Podcasts. Video podcasts had been watched by 17% of respondents whereas 31% of people had listened to an audio podcast. Interesting…

From what I understand people are able to multitask as they listen to an audio, unlike a video that requires their undivided attention. [I use webinars in my coaching programs and 95% of my clients would rather listen to the replay than to watch the video recording. They can download on their iPod and listen to it in the car - something you just can't do when it comes to video.]

Thanks again for another great article.

By the way, I’d love to invite you to be a guest on my podcast – http://www.ambitiousentrepreneurshow.com.

Stop on by some time!

Best,

Annemarie Cross

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Marcus Sheridan November 6, 2012 at 12:31 am

Annemarie, so great to have you stop by here and thrilled to get to know you a bit.

Love the stats you pulled out here and I’d certainly love to be on your podcast. Please email me at marcus1@thesaleslion.com and we can chat about when :-)

Best,

Marcus

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Stephen November 6, 2012 at 6:15 pm

Marcus,

Thanks for your analysis on podcasting. I’ve been looking into it for a while, but somewhat hesitant to take on yet another format. However, there are a lot of persuasive pros presented here. Thanks for the insight.

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Marcus Sheridan November 9, 2012 at 2:13 pm

Sure thing Stephen. I hope you’ll give it a try, as you may discover some powerful things that right now, you simply can’t see.

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Jon Buscall November 12, 2012 at 3:04 am

I’m a massive podcast fan. Having you on the show Marcus wasn’t just a great way to connect and spend some time chewing the breeze with you; it was also a great way for those people in my audience to discover someone new. So I’m a true believer in podcasting and its value.

It’s become the second best form of lead generation for my company. Nuff said !

All the best from Sweden, Marcus. Love what you’re doing here as ever.

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Marcus Sheridan November 12, 2012 at 10:31 am

Jon, you’re as good as they come my friend, and you’re a pioneer in many ways for podcasting, especially on your side of the pond.

Appreciate you buddy!

Marcus

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Josh Malone November 14, 2012 at 2:19 pm

I agree podcasting can really help you engage with your audience on a much more personal and emotional level. Although I don’t do it as much as in the past, you seem to, or at least I did, get a lot better response from podcasting. Plus for those like me who can’t type it offers a easy alternative.

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Ramin November 21, 2012 at 10:16 am

I listened to a couple of podcasts and really loved it, and then we thought: “Hey, let’s make our own podcast, that’s so cool!”
And then we actually did the first one.
Or maybe I should say: “Tried” to do the first one.
And it just didn’t come out the way we imagined it at all.
The sound quality wasn’t what we wanted. The flow of the conversation wasn’t smooth enough. It just wasn’t captivating enough. We never published that first episode.
I wouldn’t say we wasted our time, because we surely learned that we still have a lot to learn, but I agree with your advice that it’s better to become good at one thing first before breaching out into other channels.

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Marcus Sheridan November 25, 2012 at 10:35 pm

Just keep pushing Ramin. Perfection clearly will not happen ever my friend ;-)

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Joshua Dorkin December 28, 2012 at 12:32 am

Marcus –
I’ve been blogging for close to 8 years but just recently began planning our first podcast after contemplating it for several years. I’ve witnessed the power of brand building from all of the people you mention in your post and believe it is about time we spread into a new medium.

Hopefully we find that there’s a large enough audience in our niche to make the effort worthwhile. We’ll find out soon enough….

Thanks for the post.

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Marcus Sheridan December 28, 2012 at 9:43 am

Wow, that’s awesome Joshua, very excited for you and your business. Good luck!!! :-)

Marcus

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Joshua Dorkin December 28, 2012 at 11:06 am

Thanks Marcus. Much appreciated!

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