Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

As many of you know, I’ve never liked the word “blog.” Why? Mainly because the word itself devalues what the action is supposed to be, and the impact it can potentially have for businesses that embrace the practice properly. I’m not the only one who feels this though, as I’ve talked with many companies over…

Blogging Didn’t Save My Business. Neither Did Content Marketing.

Blogging didn’t save my swimming pool company. Neither did Content Marketing. Or Inbound Marketing. Or Social Media Marketing. Titles vs. Philosophies Nope, despite the phrases that are so often used (myself included) when describing the River Pools success story, I must be frank in admitting I’ve gotten to the point where I cringe a little…