10 Reasons Why Employees SHOULD be Required to Participate in Blogging and Content Marketing

Over the last two years, I’ve had the opportunity to work with quite a few companies ranging from 1-200 employees in an effort to implement a culture of content marketing. With each of these companies and their content, we’ve always had 3 major goals: 1. Produce as much content as possible 2. Produce content that…

Online Vs. Offline Networking: Why Face to Face is Far From Dead

If you had asked me two years ago if offline networking still had the incredible importance to business success it had 20 years ago, I would have foolishly laughed at the notion. In hindsight, I think I may have been drinking too much of the digital and social “kool-aide,” causing myself to miss out on…

Why McDonald’s has the Biggest Social Media Cojones Ever

For months now I’ve been preaching on any stage I could find the reality that there “ain’t no such thing as secret sauce” for businesses. Unfortunately, most companies still aren’t “getting it,” but that’s certainly not the case for  the famous golden arches. Yep, McDonald’s (of Canada) has now become one of the most transparent…