How to Successfully Change the Minds of Your Audience when Speaking and Presenting

Tomorrow morning I’m going to give a content marketing workshop to about 20 entrepreneurs in the Fort Lauderdale area. Of these 20, the majority will strongly disagree(at first) with most of what I’m getting ready to teach them about a very “different” way of doing sales and marketing in the digital age, a fact that…

Why “Useful” Beats “Amazing” Any Day of the Week in Marketing

A serious question to start this post and please take a moment to really give it some thought: Would you rather be “amazing” or “useful” with your marketing? I think if you’d asked me this question 4 years ago, before I’d ever even head the word “blog,” I would have said “amazing” every single time.…

How to Write 100 Blog Articles in Under 5 Hours: An Amazing Content Marketing Story

When it comes to content marketing and blogging, I have found there are basically two types of business owners and leaders: 1. The person that has every excuse as to why there isn’t enough time(and employees, resources, etc.) to produce enough needed content. 2. The person that makes no excuses and simply does what it…

The Reality as to Why Most Big Brands Stink at Content Marketing

I rarely talk about it, as it certainly doesn’t apply to content marketing in the direct sense, but my feet hurt. Seriously, they do. Plantar fasciitis is a constant whisper sending signals to my brain that the arches in my feet aren’t happy. Sometimes it’s not so bad, and other times it gets much worse.…

5 Qualities of the Greatest Home Page Marketing Videos on the Web

About a year ago I wrote about the future of home page design, one in which simplicity, ease of navigation, and funnel marketing were all prominent components to success. Looking back, I made one major omission, and that is the power of video marketing when it comes to powerful home page website design. To break…

10 Reasons Why Employees SHOULD be Required to Participate in Blogging and Content Marketing

Over the last two years, I’ve had the opportunity to work with quite a few companies ranging from 1-200 employees in an effort to implement a culture of content marketing. With each of these companies and their content, we’ve always had 3 major goals: 1. Produce as much content as possible 2. Produce content that…