The Reality as to Why Most Big Brands Stink at Content Marketing

I rarely talk about it, as it certainly doesn’t apply to content marketing in the direct sense, but my feet hurt. Seriously, they do. Plantar fasciitis is a constant whisper sending signals to my brain that the arches in my feet aren’t happy. Sometimes it’s not so bad, and other times it gets much worse.…

The Honest Economy: A New Way of Doing Business

It wasn’t long ago that in order to buy a car, you couldn’t even get cost information on the phone, much less view a web page that gave you every spec, photo, and no-haggle price you could possibly imagine. But companies like CarMax realized their industry was screwed up. In their mind, the way cars…

Hey Blogger, You’re Really Not That Important. Seriously.

‘Hey Bloggers, you’re really not that important. Seriously.’—Those were the words of very popular social media blogger/consultant Jason Falls as he begun his seminar at Blog World New York a few months ago. And to be honest, at first his words threw me aback. ‘What do you mean dude, we’re at a blogging convention for…

Awesome Restaurants, Expensive Food, and What Makes Us Fork Out the Big Bucks

  **Note from Marcus: This is not a paid or solicited advertisement. It just so happens that I write about greatness when I see it—in all its forms. Tonight, many restaurants owners around the globe will be breathing a sigh of relief. Why? Because, maybe for the first time in months, with the help of…

5 Incredible Relationship Building Principles Chris Brogan Taught Me Today

As some of you are aware, I’ve been in Boston these past couple of days at an Inbound Marketing event put on by Hubspot. Needless to say, it’s always a thrill to mingle and yap with business owners from around the globe that embrace content and education-based marketing as much as I do. The event…

Why ‘Because it’s the Best’ is NOT a Good Sales Pitch

As I was busy driving around in the traffic jams of Northern Virginia a few days ago, I took a pit stop into a mall so I could stop by ‘The Walking Company’, a business that sells special walking shoes, orthotics, etc. Because the plantar fasciitis in my left foot has been kicking my butt…