In this video interview we get semi nerdy while talking to Dee Dee Kenessey from the HubSpot Academy about how to use “SMART” content in your inbound and content marketing strategy.

Dee Dee explains what contextual marketing (SMART Content) is and why you may want to use it in your companies content strategy. We also cover how your content can change depending on who is viewing the content. What does this mean? Instead of only showing your leads and customers website A, you can now show them website A, B, and C all depending on who they are.

The more specific you can be with your visitors the better. It is all about the right conversation, with the right people, at the right time. Two main ways you can use context that will make your visitors, leads, and customers love you are:

  •  Help your visitors not see the same CTA over and over again.
  • Make your forms smart with new fields so you are not asking the same questions over and over again.

During this interview we also cover some best practices:

  • Figure out who you are and who your audience is
  • Figure out your strategy of why you want to change your content
  • Be a normal human and not freaky creepy marketer

Dee Dee shares a several case studies of companies using contextual marketing so you can go view some real world examples.

So sit back and learn how to join content and context together on your web presence.

A Review of Tally: HubSpot’s Newest Feedback Tool (Interview w Brian McMullin of HubSpot)

November 15, 2014

  By George Thomas Have you ever wished there was an easier way to get real-time feedback online when it comes to your website and other digital platforms? If so, this interview if for you, as we’ll be chatting with Hubspot employee Brian McMullin from the Tally team. What is Tally? Tally is a temperature check of your […]

Read the full article →

A Massive Review of HubSpot CRM: Pricing, Videos and Training Tutorials

September 16, 2014

**Note from Marcus: HubSpot’s new CRM is a big deal, something I’ve been anticipating for quite some time. Over the past week, our team here at The Sales Lion has been busy learning everything you need to know about the CRM, as Rich McElaney and George Thomas have combined to produce what I feel is […]

Read the full article →

HubSpot CEO Discusses Inbound Vs Content Marketing and the Future of Digital

September 2, 2014

In late 2009, I picked up a book that would help alter the course of my life forever– Inbound Marketing– coauthored by HubSpot founders Brian Halligan and Dharmesh Shah. Recently, the two have done a revision of the work and updated it to not only cover the important marketing topics and questions of the day, […]

Read the full article →

The 10 Commandments of Getting Content Marketing Buy-In Every Time

July 15, 2014

I’ll admit it—I’m on a content marketing buy-in kick. But you can’t blame me, really. The #1 email I get here at The Sales Lion comes from wildly frustrated and often depressed (no, not kidding) marketers who are trying to get management and employees to buy-in to this thing we all call content marketing. Furthermore, […]

Read the full article →

5 Powerful SEO and Content Marketing Techniques that Took My Website to 320k Visitors Per Month

July 8, 2014

I was looking at the traffic for my swimming pool website today and a smile came to my face as I saw we had annihilated our previous traffic records for a single month by reaching over 320,000 visitors to the site during the month of June. As I sat and pondered these numbers, I was […]

Read the full article →

4 Essential Steps to Preparing Employees for Content Creation

June 27, 2014

Whether you’re running a Fortune 1000 company or a local LLC, the ideal scenario for content creation (ie great content marketing) is to get full buy-in and support from your employees. Here at The Sales Lion, we call the in-house creation of content “insourcing” and we favor it for two main reasons: The depth of […]

Read the full article →