In-Home Sales

Although the trend called “content marketing” continues to grow with companies big and small around the globe, the gap between producing content and then using it to change the sales cycle continues to be grossly wide, with few companies truly understanding the relationship between these two critical piece of business success.

The more I work with organizations, the more I find myself getting blank looks to this one critical question:

How has your sales process changed since you started using content marketing?

Sadly, this question typically leads to a look of confusion and perplexity.

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Transparency and Inbound Marketing: The Greatest ‘Sales Technique’ of the Information Age

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Why Blogging is the Greatest Sales Tool in the World Today

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That’s right, you should have an eBook. And no, you’re not the exception. What, did you say you were an auto mechanic? Yes, your company needs an eBook. I’m sorry, did you say you were a roofer? Yep, you too, you need an eBook. So you’re a professional lion trainer…..Wow, you really need an eBook. [...]

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