In-Home Sales

Although the trend called “content marketing” continues to grow with companies big and small around the globe, the gap between producing content and then using it to change the sales cycle continues to be grossly wide, with few companies truly understanding the relationship between these two critical piece of business success.

The more I work with organizations, the more I find myself getting blank looks to this one critical question:

How has your sales process changed since you started using content marketing?

Sadly, this question typically leads to a look of confusion and perplexity.

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Transparency and Inbound Marketing: The Greatest ‘Sales Technique’ of the Information Age

August 18, 2011

I got into a nice little debate yesterday with my good friend Danny Brown over at Gini Dietrich’s site, Spin Sucks. You see, I wrote a guest post there entitled ‘5 Reasons You Should Discuss Pricing on Your Company Website’ and as I’d hoped, it sparked great conversation and debate on both sides of the […]

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Blogging, ‘The Force’, and How to Sell Like a Jedi Knight

March 31, 2011

So we’re all starting to get it by this point—Blogs, and the content a business produces, have become imperative to a company’s success in the 21st century. But despite the fact that so many individual entrepreneurs and corporate marketing departments are beginning to appreciate the impact said content can have on SEO, branding, sales, etc; […]

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Why Blogging is the Greatest Sales Tool in the World Today

February 21, 2011

Blogging works, right? Yeah, sure it does. If done properly, it can create for your business one of the most dominant SEO campaigns on the web, thus driving tons of traffic to your site that will hopefully end up in leads and ultimately sales. But let’s assume for just a few minutes here that blogging […]

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5 Reasons Every Small Business in the World Should Write an EBook

December 29, 2010

That’s right, you should have an eBook. And no, you’re not the exception. What, did you say you were an auto mechanic? Yes, your company needs an eBook. I’m sorry, did you say you were a roofer? Yep, you too, you need an eBook. So you’re a professional lion trainer…..Wow, you really need an eBook. […]

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Education-Based Marketing and Why Selling in the 21st Century Will Never Be the Same Again

October 14, 2010

It happened again to me just yesterday. After being on the phone with a potential client for a few minutes, the following was said: Me: In terms of getting other quotes for your project, where do you currently stand? Customer: Well, to tell you the truth, my husband and I almost always get at least […]

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10 Reasons Why the Life of a Sales Professional is Awesome

August 17, 2010

I had one of those sales appointments last night that just made me smile. Why? Because I had two great hours of conversation with two great people who ended up buying my product. It was the perfect night, and as I thought about our little meeting on the way home, I started to think of […]

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