How a Culture of Content Marketing Increased One Company’s Web Traffic by 3000% in One Year

I’ve discussed again and again here at TSL the need every company has, if they truly want to skyrocket their web traffic, leads, and sales—to establish a *culture* of content marketing within the organization. In order to make this culture a reality, it’s critical all employees have a shared vision and understanding of what their…

50 Blogging Benefits that Will Change Your Business Forever

Despite everything I’ve written about blogging for business (content marketing) over the last few years, people still ask me everyday this one simple question: “But is it really worth it Marcus?” As you might imagine, I always chuckle a little bit when hearing these words, but my response generally sounds like this: Blogging, when done…

How to Change the Entire Social Media Culture of a Company in Less than 48 Hours

I’ve written quite a few posts espousing the value of social media and inbound marketing over the past 18 months, but I honestly feel this one today may be one of my most important, and you’ll understand why if you read until the end. Going About It All Wrong When it comes to the social…

Just How Much Can 800 Days of Inbound Marketing Change Your Life??

Jan 2005: Our swimming pool business is in shambles. My two business partners and I have just found out that we’ve suffered a major embezzlement of about $200,000. Not only that, but the IRS is after us and has put liens on our homes. I’ve never worked so hard to experience so much stress and…

Dear Customer, You’re FIRED…Sincerely, The Sales Lion

I had a customer threaten to sue me last week. In most cases, this wouldn’t be worthy of writing about. I’ve owned my business for about a decade now and have made my share of trips to the courtroom during this time. (Batting 1.000 in victories btw 😉 ). But this was different. Why? Because…