Motivational/Inspirational

The Value Of CEO Buy-In, Content that Teaches, Measuring Results, & The HubSpot COS

By George Thomas

In this interview I get a chance to talk to Sean Farrell from Quality Data Systems.com. I wanted to highlight Sean because I felt like many small to medium sized businesses could connect with his journey. By watching the video, my guess is you’ll relate to the struggles Sean has dealt with and hopefully find some inspiration in his thoughts.  Mainly though, our discussion is centered on this issue: How do you transform a static brochure-style website, a sales force and an entire company into a teaching and lead generating machine?

Sean shares how CEO buy-in affected his entire team. He opens his analytics up to the TSL viewers and reveals how in 5 months time,  they have gone from 250 visitors and no website leads per month to over 1,500 visits and 44 leads per month. Sean also talks about several components of the HubSpot tool that he has fallen in love with, as well as why he chose to put the Quality Data System website on the HubSpot COS.

Some other items we talk about are:

  • Changing how you sell
  • Educating yourself
  • Creating premium content
  • Figuring out what works and repeating it

Some of the people that Sean mentioned during this interview were Ian Altman, Jay Baer and our own Marcus Sheridan. Make sure you check out these guys if you are ready to rock your marketing like Quality Data Systems.


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The Hubcast #5: HubSpot IPO, Listening as a Content Strategy, & Great Teaching

August 28, 2014

The Hubcast Podcast Episode 005 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Hubspot IPO Can you believe it? We [...]

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Mad Marketing 34: SEO, Train Rides, and More

August 25, 2014

Well, it’s podcast time everyone and as always, this episode ended up have a great mix of education, laughs, and some typically random thoughts from yours truly. I think you’re going to love this episode and as always, if you have questions for the podcast simply contact me here. In fact, here are a few [...]

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The Hubcast #4: A Guide to Boston, Scraping Local Leads, & Designers.Hubspot.com

August 21, 2014

The Hubcast Podcast Episode 004 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2014 THE INSIDER’S GUIDE TO BOSTON [...]

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How to Use Content Marketing in the Retail Space to Get Incredible Results (Interview)

August 16, 2014

Yale Appliance: A Classic Content Marketing Case Study in the B2C, Retail Space By George Thomas In this Interview I talk with Steve Sheinkopf , CEO of Yale appliance located in Boston. Yale’s story is amazing, as they are generating over 250,000 visitors a month to their company’s website. In this interview,  Steve talks about what [...]

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The Hubcast #3: Charity Water, Shorter Sales Cycles, & HubSpot Pricing

August 14, 2014

The Hubcast Podcast Episode 003 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2014 – Charity Water Returns A [...]

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Content Marketing: How to Organize all Your Content Effectively (video interview)

August 2, 2014

By George Thomas Last week we did an interview with Krista Kotrla – The Power of Content Marketing Workshops to Impact Profitability and Eliminate Silos. During that interview, Krista and I talked about Block Imaging, and how they started creating content as a team after their content marketing workshop. But as you are likely well [...]

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