Why “Useful” Beats “Amazing” Any Day of the Week in Marketing

A serious question to start this post and please take a moment to really give it some thought: Would you rather be “amazing” or “useful” with your marketing? I think if you’d asked me this question 4 years ago, before I’d ever even head the word “blog,” I would have said “amazing” every single time.…

Controversial, Risky, and Offensive Content: When is it Appropriate for Online Marketing Success?

I was fortunate enough to speak at the Go Inbound marketing event in Indianapolis yesterday and was asked a very interesting question from a kind lady in the audience: “You talk a lot about honesty, transparency, and answering customer questions. With our business, I see a lot of things wrong in the industry but really…

The Bible, Content Marketing, and the Gospel According to You

I received a powerful and telling email last week that I think literally thousands of businesses and individuals can relate to. In response to the challenge I laid out to my newsletter subscribers, one person decided to embrace the concept of answering every question in his field to enhance his content marketing efforts. Here’s what…

The Reality as to Why Most Big Brands Stink at Content Marketing

I rarely talk about it, as it certainly doesn’t apply to content marketing in the direct sense, but my feet hurt. Seriously, they do. Plantar fasciitis is a constant whisper sending signals to my brain that the arches in my feet aren’t happy. Sometimes it’s not so bad, and other times it gets much worse.…

The Honest Economy: A New Way of Doing Business

It wasn’t long ago that in order to buy a car, you couldn’t even get cost information on the phone, much less view a web page that gave you every spec, photo, and no-haggle price you could possibly imagine. But companies like CarMax realized their industry was screwed up. In their mind, the way cars…