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Mad Marketing PodcastIt’s podcast time again my friends, and in this episode Mad Marketing, we dive into quite the variety of topics. Specifically I’ll be riffing on the following:

- Why the phrase “marketing automation” is a disaster, and is one of the big reasons why tools like HubSpot, Marketo, Pardot and others have less than a 5% penetration rate in the marketplace despite the fact there are now over 70 “marketing automation” companies.

- Why I’ve stared working with an image consultant. No kidding. In this episode, I’ll discuss why and how buying new clothes is so difficult for a “pool guy” like me.

- How to effectively prepare your employees for video interviews and what you can do to make the process of video-based content go smoothly.

- Props to Joe Pulizzi and the gang at CMI for their new “Content Inc.”

- Why you should listen to Jay Baer chat with John Jantsch in his recent episode of the Social Pros Podcast.

-An example of how a simple health clinic created an AMAZING  Inbound Marketing Culture.

So have a listen folks. You may laugh. You may learn. And you may just find a perfect nugget of advice for your business :)

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Mad Marketing #40: Facebook and Twitter Stink for Brands. What’s New?

December 1, 2014

It’s podcast time again my friends! And if you’re one of those laggards that hasn’t gotten on the podcast train yet, I can only tell you that after giving it a try (especially when you’re driving), my guess is you’ll be hooked on just how effective, enjoyable, and easy listening to a podcast is versus […]

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Mad Marketing #39: Why Content Marketing Absolutely Can Be a Direct Sales Tool

November 18, 2014

Well it’s podcast time again everyone! And in this week’s episode, I cover a wide variety of topics, from crazy travelers to cocky business owners to incredible content marketing case studies. Also, I go on a nice little rant on why I feel content marketing *is* a direct sales tool, although some in this space […]

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Mad Marketing #38: Managing a Content Plan, Crazy Travel Stories, and More

November 3, 2014

Well it’s that time again everyone, as the newest episode of The Mad Marketing Podcast is ready to be added to your drive to work this week. In this episode, we discuss a variety of questions that have come in via email over the last week, as well as a few of my crazy travel […]

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Mad Marketing #37: Thoughts on the Crazy State of Content Marketing Measurement and ROI

October 19, 2014

It’s that time again everyone! In this fast, fun, and furious episode of the Mad Marketing Podcast we talk about a wide range of marketing and personal topics that have been rummaging through my brain in the past few weeks. Specifically, in this episode we discuss: Why people look at me funny when I’m in […]

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Mad Marketing #36: Thoughts on Great Speaking, Communication, and Engagement

October 6, 2014

Well it’s Podcast time again folks! And in this episode of The Mad Marketing Podcast we cover a variety of topics, including: What my trip to Copenhagen Denmark taught me about Danish culture, speaking to a “shy” audience, and the wisdom of Jay Baer Thoughts on attending “Business Gets Personal” where Gary Vaynerchuk, Dave Ramsey, and […]

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Mad Marketing 35: Getting Content Marketing Buy-In and Martha Stewart’s Keynote Bust

September 23, 2014

Well, it’s podcast time again folks! After traveling to conferences these past few weeks and reflecting on what I’m seeing throughout the marketing industry, I wanted to discuss in this episode a variety of subjects, but mainly the power of words (messaging) and how it can dramatically impact your business. Furthermore, we’ll discuss: Getting buy […]

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