Mad Marketing Podcast

Mad Marketing 82: Thoughts on Reaching Our Potential and the Debate of “Effective” Content

Hello everyone! It’s podcast time and in this episode of The Mad Marketing Podcast, I’ll be musing on the following subjects: According to the Content Marketing Institute, only 38 percent of B2C marketers say their content marketing is effective. In B2B circles, this percentage is even lower — 30 percent. The value of answering customer questions (on your website)…