Transparency and Inbound Marketing: The Greatest ‘Sales Technique’ of the Information Age

I got into a nice little debate yesterday with my good friend Danny Brown over at Gini Dietrich’s site, Spin Sucks. You see, I wrote a guest post there entitled ‘5 Reasons You Should Discuss Pricing on Your Company Website’ and as I’d hoped, it sparked great conversation and debate on both sides of the…

Yes Mr. Godin, All Marketers Really Are Liars, Especially McDonalds!

Short and sweet today folks, but boy is it a topic that I can’t wait to talk about…. I was driving down the road yesterday and another McDonalds billboard felt it necessary to inform me, for the 73rd time this week, that I can now get a 20 piece chicken nuggets for $4.99. Upon seeing…

Dumb It Down, Will Ya?!!!—Plus a Video Interview with The Sales Lion

I had an ‘SEO Expert’ call me last week and this was his opening line: “Mr. Sheridan, do you realize your site is not optimized for many important keywords in your niche?” As soon as I heard this question, I debated having a lot of fun with the guy and continuing the conversation, or just…

Awesome Restaurants, Expensive Food, and What Makes Us Fork Out the Big Bucks

**Note from Marcus: This is not a paid or solicited advertisement. It just so happens that I write about greatness when I see it—in all its forms. Tonight, many restaurants owners around the globe will be breathing a sigh of relief. Why? Because, maybe for the first time in months, with the help of Valentine’s…

Diversification vs. Singular Awesomeness in Business: Which is Better?

Diversification—It’s the latest and greatest phrase used in this down economy as the answer to survive this mess we’re in. In fact, if I had a dollar for every time I heard someone say in the last two years that businesses must diversify to survive I’d be a rich dude. And frankly, I get it.…

7 Reasons Why McDonald’s Crushes Burger King Year After Year After Year

I love talking about food. And I love talking about business. Even better, most of the people that read this blog share these same passions and so today I’m going to deviate a little from the norm and have a little fun analyzing two household names that we’ve all grown up experiencing quite a bit…

5 Reasons You Should ALWAYS Talk about Product Pricing and Costs on Your Company Website

I don’t get it. Seriously, what is the deal with small business websites and their fear of talking about the one thing that makes every transaction a reality? Yes, you guessed it, that ‘one thing’ is MONEY. Yep, the last I looked, if consumers and customers don’t have money, they have a tough time buying…