How Effective Sales Meetings & Trainings Have Changed Forever with Content Marketing

Over the last 100 years, organizations of all sizes have had sales meetings, often on a weekly basis, in an effort to train, educated, and improve the company’s sales numbers. Companies big and small have embraced this culture and up until now, it has worked quite well. But as they say—all good things must come…

The Essential Key to Making Your Web Content Understood by Absolutely Everyone

As I was churning away on my elliptical Friday night around 11pm, I found myself watching the latest episode of NBC’s “The Shark Tank”—a show that I’m starting to feel should be required watching for every entrepreneur and business owner from here to the North Pole. The reason why I say this is because the…

The Honest Economy: A New Way of Doing Business

It wasn’t long ago that in order to buy a car, you couldn’t even get cost information on the phone, much less view a web page that gave you every spec, photo, and no-haggle price you could possibly imagine. But companies like CarMax realized their industry was screwed up. In their mind, the way cars…

7 Ways to Be a Blogging Rebel and Turn Your Industry Upside Down

There is one rule I’m 100% certain of when it comes to blogging, be it business or personal: We all want to be noticed, seen, and respected. Some folks act like they don’t care about these three words but I honestly feel it’s a bunch of bull. Why? Because if we didn’t really want to…

How to Create an Incredible Personal Branding Video that Sells YOU

We hear a lot of talk about ‘personal brand’ all over the internet. And no doubt, we should. When it comes down do it, branding, or the way others perceive us, affects almost everything we do in life, be it personal or professional. This being said, branding has always been something very, very important to…

Subtle Selling: The Key to Writing Great Content AND Making Money Online

Note from Marcus*** Just some quick news before today’s rockin article folks. Today(Tuesday) I’ll be flying out to Cleveland to speak at Content Marketing World. I’m sure I’ll be writing quite a bit about this event in the coming days but if anyone lives in the Cleveland area and would like to catch up, please…

Is Derek Halpern Wrong? The Debate of Web Sidebar Design and Conversions

Before we jump into this incredibly important question of website side-bar design and conversions, let me just say that I’m a big fan of Derek Halpern. As those of you know that read this blog regularly, I’ve praised him in past articles and think he clearly has one of the great minds in the internet…