How Effective Sales Meetings & Trainings Have Changed Forever with Content Marketing

Over the last 100 years, organizations of all sizes have had sales meetings, often on a weekly basis, in an effort to train, educated, and improve the company’s sales numbers. Companies big and small have embraced this culture and up until now, it has worked quite well. But as they say—all good things must come…

Subtle Selling: The Key to Writing Great Content AND Making Money Online

Note from Marcus*** Just some quick news before today’s rockin article folks. Today(Tuesday) I’ll be flying out to Cleveland to speak at Content Marketing World. I’m sure I’ll be writing quite a bit about this event in the coming days but if anyone lives in the Cleveland area and would like to catch up, please…

Transparency and Inbound Marketing: The Greatest ‘Sales Technique’ of the Information Age

I got into a nice little debate yesterday with my good friend Danny Brown over at Gini Dietrich’s site, Spin Sucks. You see, I wrote a guest post there entitled ‘5 Reasons You Should Discuss Pricing on Your Company Website’ and as I’d hoped, it sparked great conversation and debate on both sides of the…

That Ain’t My Shtick…The Power of Knowing Who You Are in Business

A few weeks ago, my business partners and I had the interesting experience of having 3 cameramen follow us around for a day as part of a documentary they were doing that would end up being used as an education piece in college business schools across the country. The group had read about us online…

Yes Mr. Godin, All Marketers Really Are Liars, Especially McDonalds!

Short and sweet today folks, but boy is it a topic that I can’t wait to talk about…. I was driving down the road yesterday and another McDonalds billboard felt it necessary to inform me, for the 73rd time this week, that I can now get a 20 piece chicken nuggets for $4.99. Upon seeing…