The Honest Economy: A New Way of Doing Business

It wasn’t long ago that in order to buy a car, you couldn’t even get cost information on the phone, much less view a web page that gave you every spec, photo, and no-haggle price you could possibly imagine. But companies like CarMax realized their industry was screwed up. In their mind, the way cars…

Twitter: The Greatest Real-Time Feedback Tool in the History of the World

Yes, I really mean that statement. Twitter, when used by audience/consumers/etc is the greatest real-time feedback tool this world has ever seen. Nothing comes close to it. It’s better than Facebook, better than blogs, better than G+ , and certainly better than asking our friends, “How’d I do?” Although this topic has been circling my…

FREE 230 Page Inbound and Content Marketing eBook from The Sales Lion

Recently, I passed 250,000 words here on TSL when you account for all the posts I’ve written over the past 2 years. Considering the average non-fiction book these days is about 50-75k words, that’s about 4 books worth of content, much of which newer readers will never go back and see. Also, as the number…

Subtle Selling: The Key to Writing Great Content AND Making Money Online

Note from Marcus*** Just some quick news before today’s rockin article folks. Today(Tuesday) I’ll be flying out to Cleveland to speak at Content Marketing World. I’m sure I’ll be writing quite a bit about this event in the coming days but if anyone lives in the Cleveland area and would like to catch up, please…

That Ain’t My Shtick…The Power of Knowing Who You Are in Business

A few weeks ago, my business partners and I had the interesting experience of having 3 cameramen follow us around for a day as part of a documentary they were doing that would end up being used as an education piece in college business schools across the country. The group had read about us online…

Dear Customer, You’re FIRED…Sincerely, The Sales Lion

I had a customer threaten to sue me last week. In most cases, this wouldn’t be worthy of writing about. I’ve owned my business for about a decade now and have made my share of trips to the courtroom during this time. (Batting 1.000 in victories btw 😉 ). But this was different. Why? Because…

The Age of Digital Branding and the Power of Perception

I pulled into the gravel parking lot of my swimming pool company this morning and an unexpected thought came to mind— “Geez this place is pretty ugly.” I know, sounds rather rough, doesn’t it? But it’s true. It’s such a plain metal building. No glitz. No pomp. And if you were to drive by it,…