Small Business Marketing

new chapter begins

As so many know, it was just 5 years ago that I was simply a “pool guy” with a failing business, scared to death my partners and I would lose our homes and everything we’d worked so hard for over the previous 8 years while in business.

It was during this time we shifted our thoughts to digital marketing, deciding to answer every question we’d ever been asked by a prospect  on our website, one article at a time. Today, I call this philosophy “They Ask, You Answer” and it’s literally at the core of every client The Sales Lion has– a mentality of “Listen, Communicate, Teach, and Help” at a level that exceeds consumer expectations and earns incredible trust in the process.

This philosophy catapulted to become the #1 trafficked swimming pool website in the world  and led me down a very different road than that of “pool guy” when, in 2012, I went full-time with The Sales Lion and began to tell/teach the River Pools story, and many others just like it from our clients, to audiences around the globe, with the sincere hope they would catch their own vision of the possibilities of the internet if they would just embrace what consumers truly want and give it to them.

Despite River Pools’ success, these last few years have been quite frustrating for me as well. You see, River Pools has always been limited by the fact that although we get traffic and leads from all over the world to our website, our service area stops with Virginia and Maryland. This means we’re throwing away millions of dollars in potential business a year that we are unable to assist, simply because we”re not a national business.

The Birth of River Fiberglass Pools

It is for this reason our company, over the last year, has quietly been taking the steps to become a manufacturer, and not just an installer, of fiberglass swimming pools. With this new side of the business, we’ll now be able to have dealers around the country and ultimately allow the brand to become what it should already be–one of the largest manufacturers of fiberglass pools in the world.

the start of a fiberglass pool

This is the moment of truth for a fiberglass pool, when the sprayed shell (that will eventually go in the ground) is separated from the “mold.”

fiberglass pool mold

The new pool is slowly lifted off the mold…

We have lift off!

We have lift off!

fibeerglass pool shell

The separation of the new shell from the mold (this is when everyone hopes the straps don’t break!)

The River Pools gang inspects the pool...while it's still hanging upside down :-)

The River Pools gang inspects the pool…while it’s still hanging upside down :-)

fiberglass pool mold

What was one unit just a few minutes ago is now two. Time to put the mold back inside and spray a new pool!

Although by no means will the national growth of River Fiberglass Pools happen overnight, it is inevitable. In the near future, our pools will be going into the backyards of homes all over North America, providing joy for kids and families for decades and decades to come.

As I play out this future in my mind and smile at the possibilities, I can’t help but to think back to those difficult days when I thought the business was over and all my worldly things would be lost.

Little did I know this thing we all call “the internet” and answering customer’s questions would change my life in such a profound way.

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When it comes to content marketing and blogging, I have found there are basically two types of business owners and leaders: 1. The person that has every excuse as to why there isn’t enough time(and employees, resources, etc.) to produce enough needed content. 2. The person that makes no excuses and simply does what it […]

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