Social Media

Screen Shot 2015-01-21 at 4.51.02 PM

In today’s interview we get to do a deep dive into the HubSpot social media tool. HubSpot’s very own Lars Osterberger  talks with us about what makes the HubSpot tool different than options like HootSuite and Buffer.

We also look at the 3 main areas of the social media tool:

  • Publishing
  • Monitoring
  • Reporting

Yep, you read that last bullet point right, you can start to measure your social media ROI (return on investment) with the tool.

We also get a chance to chat about some social media best practices, some exciting things coming in the future with the social tool and the HubSpot CRM.

A couple best practices you want to focus on are:

  • Publish consistently to your community
  • Be quick to respond to interaction
  • Seek out influencers in your industry

If you want to dig in deeper to your social media strategy to make it more efficient and profitable, then this video might help you with future business decisions.

Or at least help you know if you would use the HubSpot social tool.

Enjoy! Remember no one cares that you had pizza with goat cheese on it. : )

 

 

The Hubcast #18: How to Measure & Report Your Social Media Marketing ROI

November 26, 2014

The Hubcast Podcast Episode 018       Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: The TSL team is […]

Read the full article →

Why the Social Media Party Needs to Come to a Close in 2014

December 31, 2013

Recently, my friend Nick Westergaard asked me (along w 20 other marketing folks) to contribute to an article he wrote about the trends we foresaw in social media for 2014. After a little bit of thought, here was my response: 2014 will be the year of “Social Media Reality.” The era of fun, games, and […]

Read the full article →

2 Keys to Writing a GREAT First Paragraph to Every Blog Post You Ever Write

May 9, 2013

Over the past 18 months, I’ve been heavily involved in helping companies with multiple employees utilize insourcing as a means to produce large amounts of powerful content amongst their staff and team members. During this time, I have found there are two main elements that deter employees from writing and participating in the company blog, […]

Read the full article →

The Reality as to Why Most Big Brands Stink at Content Marketing

April 26, 2013

I rarely talk about it, as it certainly doesn’t apply to content marketing in the direct sense, but my feet hurt. Seriously, they do. Plantar fasciitis is a constant whisper sending signals to my brain that the arches in my feet aren’t happy. Sometimes it’s not so bad, and other times it gets much worse. […]

Read the full article →

Why Most Marketing Conferences Fail to Reach their “Social” Potential

April 13, 2013

It’s the weekend and because I’ve been contemplating Social Media Marketing World (#SMMW13) these past few days my thoughts are drawn to this word we hear so very much about—Social—and the fact that although so many conferences (in and out of the marketing realm) may have session titles that include the word “social” in them, […]

Read the full article →

The 10 Best Social Media Speakers of 2013

January 22, 2013

When I was a 21 year old missionary walking the streets of Chile, trying my very best to speak to groups of people in a language that was so very foreign to me, I discovered something about myself that I never anticipated nor realized—I have a passion for communication. Furthermore, I love the art of […]

Read the full article →