2 Keys to Writing a GREAT First Paragraph to Every Blog Post You Ever Write

Over the past 18 months, I’ve been heavily involved in helping companies with multiple employees utilize insourcing as a means to produce large amounts of powerful content amongst their staff and team members. During this time, I have found there are two main elements that deter employees from writing and participating in the company blog,…

The Reality as to Why Most Big Brands Stink at Content Marketing

I rarely talk about it, as it certainly doesn’t apply to content marketing in the direct sense, but my feet hurt. Seriously, they do. Plantar fasciitis is a constant whisper sending signals to my brain that the arches in my feet aren’t happy. Sometimes it’s not so bad, and other times it gets much worse.…