When It Comes to the Future of Social Media, We’re All Clueless

A few years ago MySpace was the rage. Today, although still popular, many laugh at the ‘antiquated’ platform. Tomorrow, the creation of Tom Anderson and Chris DeWolfe will likely have gone the way of the dinosaur. Such is the world in which we live. _______________________________________________________________________ The same year MySpace was being developed (2003), some nerdy…

Why Facebook and Twitter Don’t Mean a Dang Thing for Online Success in Certain Industries

I’ve come to the conclusion that the most overvalued number in all of social media and marketing is that of total ‘tweets’ and Facebook ‘likes’ when it comes to blog posts. Now now, before the hair on your neck stands up and you start screaming, please understand there are always exceptions to generalized statements, as…

Twitter: The Greatest Real-Time Feedback Tool in the History of the World

Yes, I really mean that statement. Twitter, when used by audience/consumers/etc is the greatest real-time feedback tool this world has ever seen. Nothing comes close to it. It’s better than Facebook, better than blogs, better than G+ , and certainly better than asking our friends, “How’d I do?” Although this topic has been circling my…

10 Ways to Convince Your CEO and Management Team to Embrace Social Media

We have a serious problem my friends raging in businesses, small and large, across the world—Social Media Buy-In from management. Never was this so apparent than when I spoke in Toronto this past week at the MeshMarketing conference and among the many emails I received, these two really struck a chord: Hi Marcus, It was…

Please Retweet, Share, and Snail Mail this Post to Everyone on Earth You Know

I was within minutes of publishing another article this morning until I read Chris Brogan’s words today on whether it’s right or wrong to ask another person to RT (retweet) your blog posts. In his article, Brogan states: I’ve come to an opinion on something (and as with all opinions, it’s about as useful as…