Website Design/Ideas

HubSpot COS

In today’s interview I get a chance to talk to Angela Hicks who works for HubSpot as part of their academy team. We discuss how important it is for companies to transform their old websites into lead generating machines. Angela and I talk about how you can build a “Frankensystem” by bolting platforms together to achieve an inbound website. We also discuss how HubSpot can be your all-in-one solution for many types of businesses looking to embrace all things Inbound.

Angela suggests you start out with a website assessment so you can figure out a couple very important things.

  1. What should we cut from our existing site?
    1. Out of date products
    2. Old employees
    3. Out of date information
  2. What do we need to build moving forward?
    1. Blog
    2. Premium Content
    3. Education center
    4. FAQ

Angela and I look at mobile optimization is now so important for websites. She shares how the HubSpot COS helps you take your site mobile in what might be the easiest way possible. She also shares a few ways you can accomplish this mobile optimized transformation.

Angela also talks about the lead conversion path for your new site. She explains how you should be using call to actions, landing pages, and thank you pages with a premium offer to generate leads. Some examples of premium content are:

  • Whitepapers
  • Checklists
  • Ebooks
  • Webinars
  • Videos

If you are interested in diving into the Inbound community or getting inspired, Angela shared several locations where you can dip your toes into the Inbound-y waters.

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When it comes to effective content marketing, too often businesses forget just how much their website copy and messaging impact a reader’s ability to trust, relate to, and want to do business with a company. When it comes down to it, here is the deal: Every word of your website is a component of your overall […]

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5 Major Mistakes Businesses Keep Making with their Website’s Homepage Design

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With the web and the way we treat the process of online search evolving quicker than any of us can possibly imagine, the need for a GREAT website has never been greater. But here is the question: How do you define the phrase “Great Website?” As I’ve been speaking and consulting about this topic over […]

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Why Posting Company News on Your Website Makes No Sense

January 17, 2014

Some things in life don’t need a whole bunch of words to be understood. Just think about it– When was the last time you went to a home page of a company’s website with the purpose to find out their latest company news? If you’re like most consumers (myself included), the answer is never. This […]

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How to Write GREAT FAQ Pages For Better SEO, Page Views, and Results

September 10, 2013

I received an email from a podcast listener the other day that made me smile…and think. It went like this: Hey Marcus, I absolutely love your ebook and a few of us at LocalTrifecta Internet Marketing absolutely love your talks on Content Marketing. One thing: If I’m not mistaken, you said that FAQ pages were […]

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5 Qualities of the Greatest Home Page Marketing Videos on the Web

March 20, 2013

About a year ago I wrote about the future of home page design, one in which simplicity, ease of navigation, and funnel marketing were all prominent components to success. Looking back, I made one major omission, and that is the power of video marketing when it comes to powerful home page website design. To break […]

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5 Powerful Design Elements that will Transform Your Blog into a REAL Business

July 10, 2012

“Marcus, I love your blog, but to be honest, I’m not exactly sure what it is you do…” Ouch. I’ve received that statement more than once over the past few years. Heck, I’ve actually received it multiple times. Stupid me for “assuming” others would clearly understand that I speak, teach, and consult about all things […]

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