4 Ways to Generate Content From Every Employee You Have

A while back, I discussed a good bit about something I still feel is content marketing’s most potential powerful and useful tool—Insourcing—or the process of using a large portion of employees within a company to generate great content, and lots of it. Since that time, I’ve had some pretty exceptional experiences with companies/clients while implementing…

5 Qualities of the Greatest Home Page Marketing Videos on the Web

About a year ago I wrote about the future of home page design, one in which simplicity, ease of navigation, and funnel marketing were all prominent components to success. Looking back, I made one major omission, and that is the power of video marketing when it comes to powerful home page website design. To break…

Samsung Shows Complete Marketing Genius and Ignorance with Attack of the iPhone 5

There is a good chance by now you’ve seen the new Samsung Galaxy S III commercial on TV. Frankly, it’s one of the best approaches I’ve seen to a manufacturer comparing their product’s features with a leading competitor—something I’ve talked about many times here on TSL and will continue to do so until brands and…

The Most Important Small Business Video Marketing Tip You’ll Ever Receive

While speaking at the Hubspot User Group conference last month, a kind lady in the crowd asked me the following question: “Marcus, what are your thoughts on video? I read all of this stuff that I ‘have to do’ and I feel overwhelmed just getting started.” My response was blunt: “The only people screaming that…