As the first person who really started the movement of making content marketing a culture within organizations, Marcus Sheridan and his team at The Sales Lion work with businesses of all sizes in the following capacities:
In-House Content Marketing Workshops:
If an entire organization is going to embrace content marketing and each employee is going to catch the vision of seeing themselves as a teacher/content producer, an in-house summit is a must to achieve maximum results. As the first person in the marketing industry to teach that “Yes, your employees can all produce content!” for the company’s marketing success, Marcus Sheridan will come to your organization and spend a day teaching the following principles:
- What is content marketing and how does it affect a company’s ability to generate more business?
- How do Google and the other search engines treat content and how does the average consumer shop/research online?
- How can great content affect the company as a whole but also every employee individually?
- How each employee can teach the world what it is they do, and the results that come with a teacher’s mentality.
With multiple case studies as to how this one event has literally changed entire company cultures and marketing success around the globe, this is one service you should strongly consider–Just read this amazing testimonial from the largest retailer of kitchen appliances in the entire northeast: