Mad Marketing #22: The Future of Content Marketing, Content Strategy, and More

by Marcus Sheridan


Mad Marketing PodcastWell it’s podcast time again my friends and as always, in this episode you’ll be guaranteed to get a fast-paced helping of marketing advice, smiles, and a dash of motivation to get your day going. In this episode, I discuss everything from my “Gluten Free” eating (and results), hosting my own event and what I learned, as well as the future of Content Marketing.

In the future, if you’d like a question of yours answered in another Mad Marketing podcast, please let me know!

Your Questions/Emails addressed in this episode


On 3.12.13 I discovered you on EOF podcast.

Since, I read the ebook, listened to 20 Mad Marketing podcasts.

Had an amazing chat with you on Skype on Wednesday.

On friday, I had a 3 hours meeting with a prospect that came to one of my conference.

At the end, he agreed to do a 3 hour workshop (time suggested by you) for $5k.

He accepted also a 6 months retainer for $2k per month.

Total: $17’000

You are directly responsible for this….

What can I say?

Man, you rock, you are doing good things for people.


ps: this happens to C students and action takers!


I read your recent blog….

The Tragedy of Third Party and Review Sites and How Content Marketing Can Fix It

My question is are you saying that by publishing enough content you could rank ahead of these huge review sites?

If yes…what are the steps to executing this?

From a search standpoint, you might rank for these critical keyword phrases (including those of your competition). This can ultimately lead to a mountain of qualified traffic, leads, and sales you never would have interacted with in the first place had you not thrown your hat in the content ring.


I’m already seeing MAJOR improvement in traffic to my site in the 2 weeks since I watched your Hubspot video and read your free ebook. I know I’m writing a crazed testimonial right now and I don’t care.

Avg visitors per week Dec 2013 = 414 (same old strategy)

Avg visitors per week Jan 2014 = 967 (new strategy)

Traffic MORE THAN DOUBLED in two weeks.

That’s after implementing the following:

  • Writing a list of top 100 questions
  • Requesting questions (as you do) from recent newsletter subscribers
  • Posting twice a week with those articles (FOUR so far)
  • Using my existing social media channels to promote the posts

Marcus. Seriously.

I have heard some of your ideas before, but our secret sauce is HOW you convey it. I am more motivated than I have EVER been to write about what I know, do it regularly, and be seen as THE educational resource for soulful organizing techniques.

I’m in a competitive market (Hello, Martha Stewart?!), and I am SO excited to see results so quickly. I have a promotion that launches mid-February and will see in the weeks leading up how this new strategy will impact sales.

All of this is a long, long way of saying thank you.


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{ 16 comments… read them below or add one }

Don Stanley January 26, 2014 at 1:44 pm

As always, pumped by the podcast. Very happy you are reading “Wheat Belly”. A very interesting book. Have you checked out Engine 2 Diet yet? I really like that book as well (and my kids love a lot of the recipes in it as well). HIGHLY recommend it. I think it’s a great compliment to “Wheat Belly”

Really appreciate your take on content shock too. Personally, I found it very helpful addition to your blog post ( The concept of principle-based marketing always being relevant, combined with the story of Roman and the power of why is pure gold. He’s a great example of if you apply principles, you will crush it. He’s going to be changing lots of people’s lives in Switzerland and beyond.

And thank you, thank you, thank you for your transparency as always. You rock!

Regarding the RGE, love the video too. Very well done. Can’t wait to hear more about it!


Marcus Sheridan January 27, 2014 at 1:26 pm

As always Stanley, your kindness jumps off the page my friend. Really, thank you so much!!!

Hope your week is an excellent one my friend,



abhishek January 27, 2014 at 2:08 pm

wow ..what a reply


mark Peditto January 26, 2014 at 11:34 pm

Yo Marcus! Once again you provide such awesome information to people needing content marketing help. The pod cast was great and well thought out. Last week i had my salesman read all my blog posts as well to better understand the content that is available to our customers. Hes a great salesman but seems to always ask questions that i know is on my blog. Like can you print me out a dig sheet of the riv 34. Cmon man they are on the blog lol. Anyhow as always love to hear what your up to. Ive embraced your practices over the years and it sure has paid off big time. Artistic Pools is always looking to get better at what we do not only in business but as people and you sure do help the motivation process. Keep up the good work buddy! Hope to see you in ac but i doubt you will be there.


Roman January 27, 2014 at 1:09 am

Hi Marcus,

Roman here. Just listened to the podcast!

Actually, just to be precise, I did know you on december the 3rd 2013.
In europe, we begin date with the day ;-)

About a month before I did not know anything about you and Inbound, a month later I have this proposition accepted ;-)

You Rock.


Marcus Sheridan January 27, 2014 at 1:25 pm

Roman, you’re the one that rocks bud. You hear stuff that makes sense and then apply it to your business. It’s amazing how few people hear all the “secrets” in the world but never do anything with it, and then there are those folks like you that just manage to “get ‘er done!”




Andy S January 27, 2014 at 5:53 am

This is definitely a good read. Thanks for sharing this Marcus. It was worth it.


Mark Peditto January 27, 2014 at 11:28 am

Hey Marcus, The pod cast was awesome. Once again got me motivated to write. The C student you made reference to on the pod cast got me going. The tweet I sent the other night “your a lion, I follow him” was the basis on writing this post. You deserve credit for this long winded blog post giving many shout out’s to those who have helped Artistic Pools Corp become who we are today. Thanks again for all you do not only for me but for the rest of your followers. Peace!


Marcus Sheridan January 27, 2014 at 1:23 pm

You’re a good dude Mark. Seriously man, thanks a bunch. Wish we could have caught up in Atlantic City, but you now how it is my man. :) Thanks for all,



abhishek January 27, 2014 at 2:03 pm

thnx marcus ..thnx a lot for this very informative article


Brittany January 27, 2014 at 4:54 pm

Wow, reading this really opened up my eyes and realized some things that I haven’t realized before. It seems to me though that you have a lot of comments and people are so willing to read your articles and books. I think you would be interested in buying traffic to see what people are looking into with your things.


Big Cartel Themes January 29, 2014 at 2:08 am

wow v nice really I like it


Big Cartel Themes January 29, 2014 at 2:10 am

The Future of Content Marketing wow i really like thanks u soo much


Antoinette January 29, 2014 at 8:47 am

It’s nice to have that… Just like magic!


Victoria February 3, 2014 at 5:48 am

Thank you for the podcast. We have started to use workshops strategy recently and it already gives frist results! Think that adding workshops, trials adn cnsultations is a great idea for nearly any busines


yahoo July 14, 2014 at 4:39 pm

My partner and I absolutely love your blog and find a lot of your post’s to be exactly what
I’m looking for. Does one offer guest writers to write content to suit your needs?
I wouldn’t mind writing a post or elaborating on a few of the subjects
you write about here. Again, awesome web site!


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