Mad Marketing #20: Content Marketing Roadmaps, Bad Websites, and More

by Marcus Sheridan


Mad Marketing PodcastWell folks, it’s that time again for the Mad Marketing Podcast. If you’re looking to make your drive to work a lot quicker this week, I promise this episode will be fast, furious, and as always–FUN. I recorded this baby around 1am in the morning, so the goofiness can be attributed accordingly ;-)

But in all seriousness, if you’re looking for content marketing advice or just want to get inspired, give it a listen and if you’re able, please review on iTunes. (or find it on Stitcher here)

Thanks and have a great week everyone!!!

Your Questions (Answered in this Episode)

Hi Marcus

Great presentation today. Thank you.

My biggest struggle with Content Marketing (don’t know what “Inbound Marketing” is – can you explain?) is TIME! So much to do at work that doesn’t involve publishing, plus the learning curve is significant (especially since listening to #SSMS13)! I feel like I have to take a week (or maybe a month) off after the Summit to actually put what I’ve tried to learn into practice. I know, “Patience Grasshopper”.

Again, thanks for the great info. Look forward to reading your eBook too.




Hi Marcus,

I just discovered you via the writtent website and promptly visited your site and subscribed. I love that you did this for your own business and have results to prove its efficacy!

My main fears are:

A blog that no one reads

This is all so complex I need to study this for months to start!

Any Advice?

I’ve recently discovered the term content marketing and have been reading up vocariously. I subscribe to a number of content marketing blogs and writers…Its interesting that you’re the first person who’s said:

Ask me if you have a question.

So Thank you.




My biggest struggles are: 1) a lack of comprehensive step-by-step roadmap/outline, as seeing the specifics of how I get there will diminish the uncertainty and apprehension surrounding embarking on the journey and, 2) the fear that somewhere along the line (as with so many other worthwhile intentions), I will fall off the wagon for what really needs to be a permanent “from now on…” change in my daily/weekly task behavior.




Hi Marcus,

I attended one of your talks last March.

We have a website now, but it sucks to be frank.

I would like to start making a difference getting noticed on the web. We do not have a big budget.

So, who or how do I get to making our site great and begin do the Inbound you speak of.

I am terrible at writing and design, my brain is technical, not creative communications.

Help, Help, Help



Hi Marcus,

I actually have a client that has a very unique business service offering, they’ve struggled with SEO and Content management. The biggest struggle I’ve had is 1. Getting them to create the content & 2. Convincing them that this form of marketing is valuable (as they don’t think their audience will be Googling for this type of service.)

After watching your Webinar from on Spin Sucks, I thought your tools (particularly you’re e-book) would give me the correct ammunition to convince the clients on this strategy.

So thanks in advance! By the way I’m a huge fan of your strategies.

Thanks again,




I attended the webinar Monday and it was very good.  Our engineering company provides professional services so I was trying to understand what I could put on our website and LinkedIn page to help attract more potential customers? I know you mentioned pricing regarding your pool company but in my mind, not sure we could put pricing on engineering services because there are so many variables when designing a project.


Itunes Dowload



Mad Marketing Podcast

If you like the articles, you'll love Marcus' podcast and insightful tips on business and life.

Click to listen

Subscribe to Future Articles

Read Marcus' future articles and stay on the cutting edge of business, marketing, and life success tips!

Click to subscribe

{ 9 comments… read them below or add one }

joe large October 21, 2013 at 9:47 am

Nice podcast appreciate you doing this. I really enjoy podcasts. Jose’ Grande’


Mark Reutzel October 21, 2013 at 10:56 pm

Yea, verily, it did come to pass that Marcus once again waxes eloquent upon the mount. And the people who were of like minds applied his teachings and likened themselves to be like him, but he would not accept the glory, he knew where the glory was to be given. It did come to pass, as well, that those who didn’t not know the power of content, did take to their various screens of communication and wrote at whatever station they were at and as they wrote, they waxed stronger and stronger in writing content. And the multitudes did continue to gather and rejoice and lift up their voices for they had been blessed by power of the word.

Okay, so I will leave that there, but this episode will go down as one of the good ones to get people fired up and producing. I am no longer sitting idly by, I will create and as Seth Godin says, “Ship!” Thanks again for your words, Marcus.


James Seo October 22, 2013 at 12:50 pm

Great FAQ with some of your followers. On the point of having a blog that nobody follows, I would suggests always offering something of value to your subscribers (offers, advice, etc). Keeps ‘em coming back!


Marcus Sheridan October 22, 2013 at 2:01 pm

Absolutely James, good point and thanks for stopping by!


James Seo October 23, 2013 at 3:24 pm

Sure thing! Keep up the great work, Marcus! Any upcoming posts on content marketing? I’m starting to get more in-depth with it at my agency.


Dan Franks October 24, 2013 at 7:28 am

Hey Marcus, love your contents!

It’s always a great treat to see a new episode in my podcatcher.

Actively planting seeds,


Marcus Sheridan October 27, 2013 at 11:49 pm

Dude, this comment made me laugh out loud, seriously :-)

Have a great week bud,



STEVEN J. FROMM, ATTORNEY, LL.M. (TAXATION) October 31, 2013 at 8:37 am

Oh yeah, this is what I like-fast, furious and fun. Very nicely done.


Marcus Sheridan October 31, 2013 at 10:14 am

Glad you liked it Steven :)


Leave a Comment

{ 6 trackbacks }

Previous post:

Next post: