The Power of Content Marketing Workshops to Impact Profitability and Eliminate Silos

by George Thomas

How Can a Content Workshop Effect My Company Profitability?

Sales teams want marketing teams to make it RAIN! Marketing teams want sales to make it RAIN! See the dilemma in that?

This, as you’re likely aware, is a big problem around the globe for businesses big and small, which is exactly why the act of eliminating silos and getting sales and marketing on the same team is critical. But how does this happen? Watch this awesome interview with Krista Kotrla, the Senior Vice President of Marketing from Block Imaging and see the possibilities for your organization…

Content Marketing Workshops: Changing The Game

As you’ll see from watching the video, Krista Kotrla shares her story about her company’s fascinating journey to success through content marketing. We talk about how a major pain point was company wide buy-in and sales and marketing were not on the same page. Even better, we talk how they fixed this problem. The catalyst for this change was having a content marketing workshop(with our very own Marcus Sheridan), an event that had a dramatic effect and impact on company employees and ROI.

Questions answered in this interview:

  • What was the biggest pain point with trying to move your company into that content marketing direction?
  • Where did you first hear about content marketing workshops and why did you think it would solve your problems?
  • Why did you choose the TSL team aka Marcus Sheridan for your company workshop.
  • After your workshop can you talk to me about some of the changes that took place?
  • When you were on your content journey were you surprised by who emerged as champion content contributors?
  • How was your companies brand been impacted in terms of the way their industry peers view them.
  • What advice would you give to companies that have a gap between “leadership buy in” and potential “content contributors” that don’t have buy in.
  • What advice would you give to a company when they have leadership and contributors buy in but, the company experiences declines in enthusiasm/production over time? Basically they have stalled out.
  • What type of financial impact has the content marketing and implementing a content workshop paid back to the company? Can you share a bit of the ROI with the viewers?





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{ 9 comments… read them below or add one }

Ruban Kt July 28, 2014 at 7:28 am

Hey George,

Big fan of content marketing here.

Reply

George Thomas July 28, 2014 at 2:06 pm

Ruban Kt,

Glad to hear it.

George

Reply

Sid Jobs July 28, 2014 at 3:42 pm

Hello,
First time poster, long time reader.

I have followed your blog for a while and I must say that the value I have received has been tremendous. I really appreciate the tons of valuable content you are giving out.

Regards,
Sid from Hiring Simulation Assessment

Reply

George Thomas July 28, 2014 at 3:48 pm

Sid, I am so glad to hear that you value our content. We look forward to offering you more great content in the future. We have a bunch of great ideas coming for our community.

Thanks,
George

Reply

Jeremy Abel July 29, 2014 at 12:19 pm

Hey George,

Excellent interview and great topic for discussion; I’m sure a lot of companies who are considering an inbound/content marketing strategy want to hear about this. Loved the questions and was blown away by the numbers Krista shared from her experience implementing a content marketing plan.

Just a heads-up: the email pop-up in the video player was a little distracting, as it paused the video while I was listening to it on my drive into the office yesterday (I tried hitting “skip” but it didn’t resume the video).

Again, great stuff, and thanks to you (and Krista) for sharing!

Jeremy

Reply

Marcus Sheridan July 31, 2014 at 11:09 am

Thanks so much for the reply bud and appreciate the note about the pop-up!!!

Reply

Chris Heiler August 8, 2014 at 9:04 am

Hi gang. How about making the audio available for download? I can’t sit still for videos :-)

Reply

Marcus Sheridan August 13, 2014 at 9:07 am

Sorry bud, we’re working on it ;-)

Reply

August 22, 2014 at 5:08 am

しかもCD買えば一人何票も投票できる仕組みで選挙とか言うし
そんなかで購買者が飽きないように手を替え品を替え工夫してるんだから文句いわずに働け!!
近野は使えない奴の更にもう何ランクか下に位置するぐらいの不人気だから運営の悪ふざけでJKT行き

Reply

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