With Content Marketing becoming such a major part of the business success culture in the digital age, more and more companies are now doing whatever they can to infuse content marketing knowledge, passion, and vision into their organization so as to achieve greatest returns and stay in front of the competition.
In order to do this, companies will often do one or more of the following:
1. Hire an in-house content marketing director (CMO, CCO, call it what you will): This person is generally in charge of the company blog, eBooks, whitepapers, possibly social media accounts, and potentially any other digital marketing component.
2. Bring in a Content Marketing Speaker: Getting buy-in top to bottom can be a real struggle with content marketing, mainly because most folks can’t answer these 3 critical questions that any great speaker should be able to disseminate:
a. What is Content Marketing?
b. How is Content Marketing done effectively and what does that look like?
c. Why should the company, and the employees individually, participate in content marketing?
3. Ongoing Content Marketing Consulting: Just as Rome wasn’t built in a day, great content marketing campaigns and results generally take time, which is exactly why an outside consult with a fresh set of eyes is very common and often times critical in helping an organization, large or small, reach their digital potential.
How Much Does a Content Marketing Speaker Cost?
Instead of focusing on all the of the above subjects, I’ll specifically address here the question of cost.
What’s interesting about this question is the fact that content marketing, at least how it’s used in the business sense, is a newer phrase. The principles may have been around forever, but the fact that it’s now done in digital form on the internet is what has changed the entire ball game.
Because of its novelty, there are less speakers and consultants that have a specialty in the content marketing arena than some other important business verticals, such as “sales training” or “management best practices.”
Depending on what your needs are, hiring someone to come into your organization and speak about content marketing can vary drastically. Typically though, if it’s for a simple, 1 hour presentation, you could expect to spend in the 1-10k range, plus whatever the travel expenses are for the individual.
On the other hand, if you’re looking for a full-blown workshop that is hands-on with quite a bit of depth, you will generally find that most speakers are going to be in the 3-20k range for a half to full-day workshop.
How to Choose the Right Content Marketing Speaker
As with everything in life, there are many, many factors that will dictate what each individual will cost, but I can tell you the key barometer that will allow you to assess the value of a content marketing speaker is found in the actual results and case studies of their current client base. Remember, just because someone might be a great presenter or blogger doesn’t necessarily mean they are great at getting results for the bottom line of a company. This is why before you hire anyone, you should talk to at least a few of their clients and get a much truer feel for how they work, speak, and are able to achieve success.
As for me personally, I don’t have a set price when I speak about content marketing. If I’m speaking at a conference I’ll typically charge less than if I’m speaking to an individual company. The reason for this is because conferences will often lead to multiple other speaking and consulting opportunities, whereas individual businesses have less immediate reach. This being said, whether I’m doing a 1-hour event or a full day workshop, I’m typically in the 5-15k range for the service rendered, not including any ongoing consulting that comes after the initial workshop, if necessary.
If you’d like to get an exact price for me speaking at your company or event, please contact me here and I’ll be in touch immediately.