The Reality of “I Just Don’t Have the Time to Blog”

by Marcus Sheridan

Dirty Dancing and Marketing

Nobody puts Baby in a Corner ;-)

Before initiating today’s post, I’d like to dedicate this photo (taken during a training seminar I gave in Michigan last week and maybe the coolest ever in the history of TSL I might add :-)) to all my rockin friends (Howie, Gini, John F, Eugene, Ameena, and Bran)that like to make Dirty Dancing jokes whenever I’m in the room. Laugh away ya’ll! :-)

Now back to the business at hand…

“Marcus, I simply don’t have the time to blog.”

or

“Marcus, my company is already stretched too thin. We just don’t have the time to write blog posts.”

Such are easily the most common words I’ve received from business owners again and again and again over these past couple of years as I’ve been preaching from the rooftops the benefits inbound marketing. Simply put, we’re all too busy to produce content. There just isn’t enough time to write blog posts. There aren’t enough minutes in the day to shoot educational videos. There’s….just….no….TIME.

Pshh…

If you’ve told yourself any of these statements before, you may just want to stop reading now, because I’m likely going to offend you.

Still reading? OK, well then here goes:

You’re lying to yourself. Yes, lying, with a capital ‘L’.

Here’s an interesting fact to consider—In all of my conversations with successful entrepreneurs and businesses that understand content/inbound marketing, I’ve never had a single one tell me they didn’t have time for blogging.

On the other hand, those companies seemingly struggling the most in this economy are also the ones that infer, constantly I might add, that there’s just no time to produce content.

So what’s the difference between the two? Ahhh, so glad you asked. :-)

The following video is only about 3 minutes long, but answers this very question, just as it was posed to me as I was speaking in Boston at the Hubspot User Group Summit this past week.

The clip is funny and fast, so just relax for 180 seconds and enjoy…

YouTube Preview Image

 

Your Turn:

First of all, what did you think of my latest and greatest Dirty Dancing photo? Awesome, ehh? ;-) But seriously, why is it that we’re so quick to talk about the lack of ‘time’ for blogging and content production as individuals and companies? And what can a company do to change this culture and make content production as natural and consistent as something like payroll?

As always, I’d love to hear your thoughts, if only to tell me you think I’ve gone off the deep end. ;-)

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{ 106 comments… read them below or add one }

Michael Schechter September 22, 2011 at

More often than not, “I don’t have time” is an easy way of saying, “I’m freaked out and have no idea what I’m doing”. The time thing is the easy excuse. Lately our corporate blog has suffered. Not a good thing, but the problem is time, it is us. Thanks for the smack upside the head.

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Marcus Sheridan September 22, 2011 at

Smacks are free Schechter. :-) Btw, you were a blast at the #bwechat last night. They said it was their most successful and active ever. Good times man.

Marcus

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Michael Schechter September 22, 2011 at

One of the better chats I’ve sat in on in a long while. More often than not, they are semantic debates. LOVED how polar opposite you and Jason were and how I couldn’t really disagree with either of you (yet enjoyed trying to disagree with both :) ). We need to foster more conversations like that. Hard conversations handled with respect… who knew that could happen.

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Marcus Sheridan September 23, 2011 at

Amen to that brother. Honestly, I don’t understand why we can’t have more of it, especially with our own friends. After all, aren’t our friends supposed to be the ones we can be MOST honest with??

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Michael Schechter September 23, 2011 at

Not really sure, fear of being disliked, fear of having your mind changed. I think the biggest problem is friends often tend to think alike (or at least focus on commonality) rather than pushing each other to grow.

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Eugene September 22, 2011 at

I love the analogy in the video. Most things businesses people do are either optional or could be automated to some degree. Creating content shouldn’t be one of them – especially if you are trying to create an online presence. Your content is the face of your business.

I’m glad you lured me in with that picture to watch the video :).

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Marcus Sheridan September 22, 2011 at

Yes Eugene. Exactly. Content is the face of your business. Or, as someone recently said, ‘It’s the soul of your business.’ Either way, it’s IMPORTANT!! :-)

Yeah, I’m feeling that brother. Appreciate you stopping by my friend,

Marcus

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Gini Dietrich September 22, 2011 at

What I really need is a picture of you doing the lift with your brother. Can you make that happen?

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Marcus Sheridan September 22, 2011 at

That’s a tough order Gini…Will work on it … (Not sure if YouTube has the bandwidth to handle the action that clip would get though ;-) )

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Gini Dietrich September 22, 2011 at

Oh I think you let YouTube worry about that and you worry about getting the clip.

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Davina K. Brewer September 23, 2011 at

I’d watch that – think Marcus, you might dethrone some cute cats with that action.

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Ameena Falchetto September 22, 2011 at

I’m with you on that Gini!

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Steve Roy September 22, 2011 at

Hey Marcus,
You’re a hell of a speaker, my friend!
Let’s face it, we are all busy. It just comes down to making time. That’s it. I, like you, have a family, multiple projects, responsibilities, and a million other things going on.

Like you said, it’s where your priorities lie. Are you committed to creating (valuable) content? If not, you need to ask yourself a few very important questions.

By the way, are you going to be up in my neck of the woods any time soon? Would be great to hook up.

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Marcus Sheridan September 22, 2011 at

Hey Bud!! Appreciate your words about my speaking, as it’s something I truly love to do.

And yes, it’s simply a matter of priorities. For me, as a business owner, the priority is sales. Nothing happens without sales. And sales don’t happen without marketing. And marketing, in these days, doesn’t happen without content. ;-)

I’ll let you know when I’m up there again bud. I’d LOVE to hang out and chat for a bit.

Marcus

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Jack @ TheJackB September 22, 2011 at

If people had a better understanding of the importance and value in producing content they would be more likely to engage in it. Although to be fair I should add that I think Michael is correct about people getting freaked out about blogging.

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Marcus Sheridan September 22, 2011 at

True Jack. I think the ‘It freaks me out excuse’ is probably the second most common, behind the ‘time’ issue. But in reality, I think when someone really ‘gets’ the power of content, both these concerns can be overcome.

Good to see you bud.

Marcus

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Jk Allen September 22, 2011 at

Hey Marcus,

Love the video my friend. And of course the photo is spot on!

You always offer a simple way of seeing things. In this case, when it comes to finding time to blog you share that it’s as vital as payroll. If you don’t do it, you’ll quickly feel the repercussions of employee backlash. For blogging, if you don’t do it, you’ll find that you won’t be able to capitalize off of the beauty of inbound marketing.

And many businesses aren’t already using a blog as a marketing strategy. For those folks, you shared that it’s about sacrifices your time to make it happen. We can always make time for whatever it is that we really want to make time for. Lord knows that I could say I don’t have the time to coach my son’s football team this season…but I’m doing it. It’s a sacrifice that comes with a big reward. For businesses that want big rewards, they have to be willing to make some sacrifices.

All in all, good stuff here Marcus. I can really feel the change in energy since you’ve set yourself a bit more free from the swimming pool company day-to-day operations.

Keep flying!

PEACE

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Marcus Sheridan September 23, 2011 at

Hey bud, your words always mean the world to me man, because I know you keep ‘em real.

So you’re coaching your son’s football team ehh? OK, I gotta know, what offense are ya’ll going to run? BTW, I’m going to be in the announcer’s booth for the WVU vs LSU game tomorrow. I’m so stoked man!!!!

Talk soon,

Marcus

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Stuart September 22, 2011 at

I always smile when I listen to you speak Marcus, your voice gets incredibly high-pitched at times! As long as you don’t start squeaking, you’ll be fine ;-)

And of course, your message is a good one – if blogging is something you’d ‘like’ to do, but you think it’s not that important, then it won’t get done. It’s the same with every other action.

But, if you think blogging is something you ‘have’ to do, and you think it’s very important, then it will get done. Simple in theory!

We can apply this to anything else in the world – give it more importance in our lives, and it’ll get done.

Good stuff Marcus, how’s the preparations for BlogWorldLA coming on? :-)

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Marcus Sheridan September 23, 2011 at

Stuart, good to see you bud, and thanks for picking on my voice. ;-)

Nah, I love speaking man. Really, it’s my absolute passion. You asked about BWLA, and to tell you the truth, I’m already done. Seriously, at this point most of my presentations don’t require much prep, other than a few slides (I use very few). After yapping and writing about this stuff for two years now, it really is like breathing.

Appreciate you my friend,

Marcus

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john Falchetto September 22, 2011 at

You said it buddy. Priorities!
The other I was having an initial call with a client and he asked me one thing
“How do I know I will find the time and do the work?”
He was worried he wouldn’t put the work working on his expat business.
Priorities. If watching the game on TV, mind-numbing TV shows or whatever people do in the evening comes first, well it’s not going to work.
Prioritize your values- if having fun comes before success, well buddy it aint’ going to work.
If the priorities don’t support the long term vision, again it ain’t going to work.

There is time, BUT and this is a big BUT. The priority needs to be growing the business, success and patience. Because it ain’t going to happen overnight and many evenings you are just going to think, this sucks.

You know Marcus, this advice in your post goes for many other things. How many people say I have not time to exercise, or have fun with my kids or eat healthy?

Great post and thanks for busting a huge myth in the blogging world.

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Marcus Sheridan September 23, 2011 at

I’m smelling a blog post with this one my friend. ;-)

if having fun comes before success, well buddy it aint’ going to work.

Love that line bud. It’s for this same reason I don’t do TV, sports, or anything like that (unless I’m on the elliptical). The way I see it, if I’m not creating, I’m not doing it.

Great chatting yesterday btw my friend.

Marcus

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Steve Scott September 22, 2011 at

Nobody puts Marcus in a corner

Love what you are saying. It is not a question of time, but one of priorities Here here brother!

No truer words have been spoken. Anything worth doing takes time and effort, but if it is worth doing or NEEDS doing you find the time. It is that simple.

BTW, you are a great speaker. Very energetic.

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Marcus Sheridan September 23, 2011 at

Appreciate your kind words here Steve, especially about my speaking. To tell you the truth, I’d rather speak than write any day of the week. It’s something I absolutely love and never grow tired of doing. And hopefully there will be more and more videos like this one in the future for everyone to laugh about my quirky ways. ;-)

You’re a dedicated, rockin guy Steve. Appreciate ya bud.

Marcus

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Tom Ewer September 22, 2011 at

Well I definitely think you’ve gone off on the deep end, but that’s okay ;)

Seriously though, passion is good, and you have it in spades. You have wonder why people are there if they are asking “how do you find the time?” Time is always found for anything that is important enough. I think the question that guy should be asking is, “Why do you consider it so much more important than me?” If he understands the answer to THAT question, then he’s golden.

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Marcus Sheridan September 23, 2011 at

You’d would think that would be the case Tom. You would. But I’m telling you man, I’ve seen so many folks say, “I get the importantance of blogging but I don’t have the time.”

That’s when I say, “No you don’t get it. Because if you did, we wouldn’t be having this conversation.”

Vision and priorities. Moral imperatives in this world of business we’re all in.

Thanks for being an awesome and constant support Tom,

Marcus

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Grady Pruitt September 22, 2011 at

I made excuses for a long time when it came to working on my site. But when I made it a priority to work it, I started accomplishing a lot in just a short period of time… About 10x (conservatively) more!

Thanks for sharing!

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Marcus Sheridan September 23, 2011 at

Well congrats to you then Grady. That’s awesome my friend!!

Continued success,

Marcus

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Brankica September 22, 2011 at

You should totally be an army drill sergeant.

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Marcus Sheridan September 23, 2011 at

I had someone tell me once that I reminded them of the gym teacher on Beavis and Butt Head. I thought that was pretty epic. ;-)

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Christina Pappas September 22, 2011 at

I was seriously going to ping you sometime this week with this veery question and then I come to poke around your blog and lo and behold – look what we have here! ‘As soon as your blog becomes optional, then its an option’ <- AWESOME!

I am seriously struggling to maintain my blog, tweet at the volumes I am used to, consume content, leave comments like this, respond to comments on my blog, do my day job, drive to work, drive home from work, cook dinner, and get 7 hours of sleep. I hardly watch tv anymore and I cannot remember the last time I read a book (that's a lie, it was the hunger games about 4 weeks ago before I came back to work) so I am already squeezing hours. I want to start running and if I do that, then I have even less time. Sincerely didnt mean to use your blog to rant :)

Im not backing down though. You know I dont give up :)

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Marcus Sheridan September 23, 2011 at

Oh Christina, I had a feeling you’d hit this wall soon. Fret not my friend.

Here’s the thing– As you know, while you were job hunting, you could completely dedicate huge time to all of this stuff. Now you’re back in the full swing and you’re simply not going to be able to spend the same amount of time you spent before. Trust me, I know exactly what you’re going through. I’ve experienced this in the past being a pool guy–no time in the summers and lots of time in the winters to invest in TSL. Now I’m able to spend more with TSL than before because of my new role with the company, but it’s still something I’ve thought about again and again and again.

My honest answer is that you’re going to have to look hard at Pareto’s Law. You’re going to have to analyze how you spent your time before and see what 20% gave you 80% of your results. And as to the other 80% of your time that only produced 20% of your results..well, you’re just going to have to let that go. Seriously. Just let it go.

But the good thing, to look on the bright side, is this:
1. You’ve got an established blog now.
2. You’re employed
3. You have a large existing community
4. You’re awesome.

That’s ain’t too bad, ehh??

Have a wonderful weekend my friend….and get that running going! ;-)

Marcus

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Ameena Falchetto September 22, 2011 at

Awesome Marcus!

I agree with you 110% – not having the time to blog is not true … seriously, look at the time people put into writing emails to their friends, updating facebook, commenting on other peoples posts/status updates/blogs etc … there are surely 200 words to spare for a blog post?

If you feel passionately enough about something you will find the words – time is the EXCUSE… what is the real reason? Lack of direction? Lack of inspiration? Direction … the list goes on … time is an easy cop out!

Love the video … you OWN that room … love it!

BTW – One thing your comments are liking is a LOVE button!

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Marcus Sheridan September 23, 2011 at

Yo Ameena! LOVE your words. That make me smile. :-)

Glad you saw the video. You’ll have to come to one of my speaking gigs sometime. That way I can yell and scream at you ;-)

You’re a no-nonsense girl Ameena. You get stuff done. Marketers, if they want to be great, have to share the same mentality. Get…Stuff…Done.

Cheers lady,

Marcus

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Jens P. Berget September 22, 2011 at

Hey Marcus,

Awesome picture, and the video is fantastic. You’re so passionate and no wonder why you’ve become such an successful speaker. I’ll bet you’re going to be invited to a major conference in Norway soon ;-)

I believe that there are two problems to your question about not having the time to blog. First, it’s like you say when it comes to priorities. That’s exactly what I’m experiencing at the college. We do a lot of marketing, and we use a lot of resources (people and money), but blogging… nah (until now). The other thing is that many people are thinking that blogging will take a lot of time, and that they need to publish two times a day and write very long posts etc..

What’s interesting though, is that many people are starting to understand the importance of blogging, even the CEO :)

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Marcus Sheridan September 23, 2011 at

Hey Jens, thanks buddy. Speaking of Norway, I had a gentleman contact me from Amsterdam this week and asked me to speak at one of his conferences out there. So if I make the trip across the pond, I’ll certainly be letting you know!

What you’re doing for your college btw is amazing man. I predict that you’re going to get a major pay bump because of the results this content and inbound marketing strategy of yours will bring is going to be awesome. You’re in many ways a visionary guy for your country Jens. I really mean that man. So just keep it up buddy.

Marcus

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Jens P. Berget September 23, 2011 at

That would be awesome. I have never been to Amsterdam, but some of my friends have, and they say that it’s a fantastic city.

Thanks a lot for your support Marcus, it means a lot to me.

Jens

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Ben @ Quick Blog Tips September 22, 2011 at

Hi Marcus – found your blog via Brankica. Inspiring video. As an active blogger I’m already very much on board with blogging, although I have some work to do in this area for my day job. But I’m on it ;)

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Marcus Sheridan September 23, 2011 at

Hey Ben!! So glad you found me. Bran is awesome, isn’t she?!! Love that gal!

And good luck with your blogging endeavors man. We’re all on this journey, just trying to make it happen. :-)

Appreciate the comment,

Marcus

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Craig McBreen September 22, 2011 at

Keep the videos comin’, Marcus. I think you are lighting up the room in this one. You are definitely full of steam and that train just keeps on rolling.

I think you kind of scared that guy though:) Reminds me of R. Lee Ermey in Full Metal Jacket :) Well, maybe not THAT strong, but man you go after it! Impressive!

If you have the desire, you will find the time, but you have to push through, which means hard work and giving up some other things in your life. There are plenty of time-wasters to chuck out too.

I just wish I had a small percentage of your energy. Anyway, I think your message is starting to resonate.

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Marcus Sheridan September 23, 2011 at

Hahaha Craig, yeah, he is still having nightmares of that freak in an orange shirt hunting him down ;-)

But I really do appreciate your kind words regarding speaking. As you know, it’s something I’m very, very passionate about, and look forward to a long future of it.

And btw, you’ve got just as much energy as me my friend, we just happen to show it differently at times. ;-)

Marcus

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Craig McBreen September 23, 2011 at

Well, you certainly leave an impression on someone!

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Farnoosh September 22, 2011 at

My goodness, you are on fire, Marcus. THANK YOU, thank you so much for saying it like you do, with that passion, that fire, that sense of urgency and importance. I will be referring to this one a lot!

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Marcus Sheridan September 23, 2011 at

Oh Farnoosh, your kind words just have this way of making my entire day. Maybe we could share a stage together sometime, what do you say? ;-)

Thanks for being such an awesome person and support,

Marcus

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Steve | ROI detector September 22, 2011 at

I really love the energy! You’re absolutely right…no business would ever stop paying their employees (unless they ran out of cash). Until the “pain” of not blogging becomes as obvious to businesses as not paying their customers…we’ll continue to see the “no time” complaint. But yeah – it comes down to being committed and realizing how important it is.

Now, if they saw a huge drop in sales- that would keep them blogging :-)

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Marcus Sheridan September 23, 2011 at

Yep, PAIN has a lot to do with it Steve. In fact, I’ve had many conversations with business owners that though inbound marketing would be a ‘nice’ idea, but because they hadn’t experienced enough pain yet in their business, I could tell they wouldn’t also make the commitment to change, develop, and try a new way of thinking and marketing. Alas, such is life my friend. ;-)

Thanks so much for stopping in Steve, always great to see you bud.

Marcus

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Harleena Singh September 23, 2011 at

HI Marcus,

Inspirational post!

You have an awesome commanding voice that makes everyone stop and listen to what you are saying! The video is awesome and so is the meaning behind the post. I totally agree that there are no ‘ifs and buts’ – if you know you have work, if you know you have to blog, if you know you have to do certain things, then YOU have to make that time and simply get down to it. It is as simple as that!

Thanks so much for sharing :)

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Marcus Sheridan September 23, 2011 at

Hey Harleena! So glad you took a moment to drop by here today, and it sounds like you really understand just how much a priority content is. For some folks, the way I talk about blogging and time, it may seem very cold and too frank. But as you know, the days of content being a ‘nice option’ are gone for good. It’s expected. Consumers and google are both looking for it. And if they don’t get it, there’s a good chance they’ll be moving on.

Keep rockin Harleena, your attitude is going to do huge things for you in this business,

Marcus

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Andrew Walker September 23, 2011 at

You know, if you said you don’t have time for it, it’s really a hard thing to believe. But if you said that you can’t update it frequently, that’s still acceptable.

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Lee Kirkby September 23, 2011 at

I note that your comments about blogging as a necessity were done at the Hugs conference. I would think that people who made it there already understood the need, just needed to be helped to get it done. I guess I was wrong…I fully understand how hard it is to make sure the blogs are done, but without them my marketing efforts are only 10% of what I want to accomplish and I don’t like going home feeling like I only got 10% done…so blog on.

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Marcus Sheridan September 23, 2011 at

Hey Lee, so glad you asked this. You may be very surprised to hear this, but most folks, even though they ‘get’ inbound marketing, still don’t have good content practices. The majority don’t blog regularly. And why? Well, like the guy said, he’s having an issue with ‘time’. And I get it, but we simply can’t allow time to hinder the most important aspect to any business, which is marketing that sells.

Keep up the great work my friend, glad you’re blogging and really appreciate your support here as well. :-)

Marcus

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Mark September 23, 2011 at

Hi Marcus,

Just an observation; but I think you would be more effective if you were a bit more confident when you’re speaking.

LOL!

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Davina K. Brewer September 23, 2011 at

And he needs to quick walking around the room engaging the audience; it’s very distracting.. he should go back to hiding behind a podium, reading from slides. ;-)

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Marcus Sheridan September 23, 2011 at

Hahaha Davina, you’re so awesome. ;-)

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Davina K. Brewer September 23, 2011 at

I WILL quote you on that.

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Mark September 23, 2011 at

I actually thought he was going to slap somebody – LOL, just kidding…

Nice to see you Davina : )

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Davina K. Brewer September 23, 2011 at

Nice to see you too.

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Craig McBreen September 23, 2011 at

Yeah, I think Marcus needs to join Toastmasters. He’s seems way too introverted :)

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Marcus Sheridan September 23, 2011 at

Mark!!!! Hey buddy!!

Uhhm, to answer your question…..I guess I’ll work on that one. ;-)

Take care my friend,

Marcus

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Mark September 23, 2011 at

Some folks have confidence and some don’t Marcus, it’s nothing to be ashamed of…

P.S. I’m killing myself here, sorry for taking privileges on your blog!

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Traci Wheeler September 23, 2011 at

Great post, Marcus..as always!

First, I want to say…I LOVE the dirty dancing photo. Always been a big fan of “nobody puts baby in a corner”! Thanks for keeping it real.

Second, we are a small business (less than 10 employees). My colleague and myself are responsible for all sales and marketing efforts within the company. When we suggested a blog a year and a half ago, because we believe in the power of content marketing. We post three times a week. We always have things on our plate and most weeks we are scrambling to get posts written, but we have never failed to deliver. We continue to try to improve what we are delivering and add value for people interested in what we do. It is a priority! It can be done….and I encourage all small businesses to follow your advice and don’t look back. They won’t be sorry!

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Marcus Sheridan September 23, 2011 at

Hey Traci!!

Thrilled you approve of the DD photo. Got to pay homage, ya know?? ;-)

Your mentality, and that of your colleague, are spot-on. 3 posts a week is a big task. But you’ve found the time. You’ve carried work home with you again and again. And I know you’ve fallen asleep in front of your computer more than once, right??

But you ‘get it’, which is why you rock Tracy. :-)

Have a great weekend!!!

Marcus

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Sal September 23, 2011 at

Great post, as usual. One of the biggest hurdles I have found to this question is that people don’t ask the right question. You make mention that it is not the problem of not enough time, but the problem of setting your priorities straight.

I think there is a basic question that is not being asked, but should be – and although the answer is still the same as what you gave, I would bet that there is still a huge disconnect on the other end because the right question is not being asked. People don’t want to know how to manage the time to create content. A monkey can create content for 30 minutes a day and slap it up on a site. What people are struggling with is finding the time to become effective and efficient at producing content.

Basically, the question needs to be: “How do you find the time to learn about how to blog effectively, the strategies behind it, the areas for interaction – how do you find 10,000 hours to become great?”

People, so often, do not begin to see results after 100 hours because they are missing key components, such as commenting strategies on other blogs, developing relationships with others in their industry and complimenting their industry and even those who are substitutes for their industry. So they give up. And they can’t figure out how to find the time to become good at it.

What do you think? Not based on the questions asked, but the experience you have reading people, have you found that to be the case?

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Tammi Kibler September 23, 2011 at

I agree, Sal, the question must be asked on behalf of those whose writing and blogging skills are not up to par yet. Do they want to invest all those hours to learn a new skill? How many hours will it take them to become proficient enough that they don’t risk embarrassing their business?

Perhaps they don’t want to be bloggers.

I am a freelance writer and I would assure any business owner that writing is a professional task that can be hired out like payroll and filing quarterly tax returns. If your business has an advertising spend, content for your inbound marketing is a wise investment.

Nice speaking, Marcus. You sure can work a crowd.

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Marcus Sheridan September 23, 2011 at

You bring up a good point Tammi. As I said in the video, if someone ‘gets it’, this means they’re going to do whatever it takes to have content, good content, on their site. For some, this may mean outsourcing, for others it may mean late nights, and for others, it may mean getting a whole group of employees trained with the vision of content marketing.

Thanks so much for adding to the value of the discussion here Tammi, you’re awesome.

Marcus

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Sal September 23, 2011 at

Tammi,

“I am a freelance writer and I would assure any business owner that writing is a professional task that can be hired out like payroll and filing quarterly tax returns.” Basically, it is your business to understand writing, so learning to blog and developing a marketing and social media mindset comes extremely natural to you (I’m a writer by heart too ;) )

But if you take someone who is (we’re going to poke the snake with this one), let’s just say, in swimming pool sales… *ducks* who doesn’t understand the ebbs and flows of online information, the task of them learning to blog and develop a community is much bigger than it would be for, well, the master of this blog :)

You are right in assuming they probably don’t want to be bloggers, they are good at selling pools (although the blog has the opportunity to bring more customers so they can be even better at selling pools). It isn’t so much that they don’t want to blog, but they don’t want to take the time to learn the art of blogging. It all comes down to perceived opportunity costs. Basically, they feel that the time it would take to learn to blog, even though they know they need to, doesn’t seem like it would make up for the difference in time they are out there hitting the ground hard with sales.

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Marcus Sheridan September 23, 2011 at

Sal, awesome comment, and I appreciate you posing this question/thought.

Some industries are pretty cut and dry in my opinion when it comes to content, especially the blue collar ones out there that have few folks stepping up to the plate to be ‘teachers’ within their field. At that point, it’s literally taking the time to think like a consumer, list their questions, and then turning the answers to those questions into blog posts. That’s all I did in the swimming pool industry and it worked very, very well.

But then again, there are other industries where straight ‘content’ won’t suffice, and other skills like great networking, guest posts, commenting, etc come into play– Sales and Marketing are two industries that come to mind here. (That’s why this blog was slow for the first year, as I thought I could dominate with content alone…and I was dead wrong.)

Despite all of this though, content cannot be on option in my opinion. And it’s not just about SEO. I’d argue it has just as much to do with one’s ability to push potential clients ‘down the funnel’.

I think we all need to have a teacher’s mentality first Sal. I think we need to start with content, making no excuses. Once we’ve laid that foundation, then we can branch out further.

Hope this somewhat answers your question. Again, that’s so much for dropping by Sal, I’m grateful.

Marcus

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Sal September 23, 2011 at

Hey Marcus,

I agree with you – content should not be an option. Everyone knows that is where we are headed and the first ones in who can get it right will benefit BIG TIME. I think people don’t see the opportunity cost between taking the time to learn it and the payoff it can yield. I’m not sure if that comes with trusting the system or if people just don’t understand yet. Still.

You can almost take it down to the old adage – You have to spend money to make money – but don’t you want to make more money first before you have to spend it. The answer, as we know it is NO WAY. You need to be able to give up some time, energy and money in order to make more of it with long-term vision.

It isn’t so much about finding time to blog as it is being willing to give up some of your time and maybe even sales over then next couple years learning and mastering the art of content so that when you get to the other side, your sales are even more massive than what you missed out on.

And about your teacher’s mentality comment, definitely. You have to start somewhere and they best way to learn is by doing (faith without works…). Sure, you can take the time to build up a ton of head-knowledge, but unless you know how to apply it, it doesn’t do you any good.

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Jason Diller September 23, 2011 at

Marcus,

We’re you shouting me out when you pointed to the camera and said “Jason, same thing!” at 2:20 in the video???

I have spent so many nights doing keyword research and blogging!

Excuses are for losers. Winners blog, losers manage Adwords campaigns.

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Marcus Sheridan September 23, 2011 at

Excuses are for losers. Winners blog, losers manage Adwords campaigns —Dude, you seriously need to trademark that, because it’s one of the best dang statements I’ve read in a long time. In fact, just to let you know, I will be borrowing that one. ;-)

As for the ‘Jason’ I mentioned, that could have certainly been you bud, but I was actually referring to my biz partner Jason Hughes who was holding the camera. But yeah man, you’ve certainly paid the price…But now you’re off to the races. BTW Jason, when are we going to share a stage together sometime? I think that’d be awesome. :)

Marcus

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Jason Diller September 23, 2011 at

Glad you liked my comment. Feel free to use it whenever you want!

Hopefully we can meet up soon. I’d love to share a stage with you. Speaking at events is def. something I’m looking to get into. I have a great story to tell and a real passion for inbound marketing.

Right now our mulch company’s sales are up 320% this month vs last september (we started using hubspot in oct 2010).

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Marcus Sheridan September 23, 2011 at

I’ll keep my eyes opened for an opportunity bud. Just make sure you start getting out and putting yourself in a position for speaking success. Once you get the snowball rolling, it will be just like blogging. :-)

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Davina K. Brewer September 23, 2011 at

Prioritizing the ‘time’ to blog isn’t the problem, or even the solution. It’s making inbound marketing a priority part of the game plan, realizing that if you ain’t paying the SEO dues, then for many businesses – you are not really marketing. Or at best, you’re only doing it halfway.

That said, SEO is great but that can’t be only reason for doing a blog. The other side of this equation = business goals, and looking at whether or not blogging will help achieve them. See above, Sal’s excellent comment. Doing it right – YOU know all the WORK that involves – that does take a TRUCKLOAD of time, which IMO requires a plan, some strategy.

Let’s face it, many SMBs marketing plan – the part that costs money – can fit on a beverage napkin these days. ‘No time’ is an excuse not to blog, just like ‘don’t have the content.’ Really it’s they don’t have or want to spend that time – or often, don’t know HOW to – do all the other things that blogging requires to get real results for their business.

You did a great job in the video Marcus, and yet I think payroll is routine, an obligatory expense of the business whereas a ‘blogging as inbound marketing” initiative – designed to ultimately produce leads and sales – (h/t to Gini) that’s an investment in the business. And there should always be time for that. FWIW.

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Marcus Sheridan September 23, 2011 at

Hey Davina, so very great to see you bud, as always, and your thoughts always inspire.

The reason I use the payroll analogy is because I really do feel blogging needs to be automatic, scheduled, and viewed as an imperative to an organization…similar to payroll. And I really do feel that if companies had this paradigm, their blog would be huge.

But yes, blogging is way more than SEO. It’s content for sales. It’s the soul of an organization. It’s really become so much more than words.

BTW, I just realized I haven’t been getting your blog post email notifications. Did you change something up or am I going crazy?

Marcus

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Davina K. Brewer September 23, 2011 at

I get it, you think blogging/inbound marketing should be part of the regular routine, not an afterthought or add-on.

FYI my blog is so jacked up, somehow the RSS feed broke and I can NOT seem to fix it. Trying to get it done but it’s one of those back-end tech things I that I have no clue beyond the few things I’ve tried. Oy.

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Sal September 23, 2011 at

Davina,

Thanks for the mention ;) I wanted to add something to this:

Let’s face it, many SMBs marketing plan – the part that costs money – can fit on a beverage napkin these days. ‘No time’ is an excuse not to blog, just like ‘don’t have the content.’ Really it’s they don’t have or want to spend that time – or often, don’t know HOW to – do all the other things that blogging requires to get real results for their business.

SMBs, I find, are also trapped in a mindset of “I’m too late to the blogging game to make a difference…I’ll wait for the next big thing.” Well, the problem with this is that once the next big thing gets here, they don’t realize it is the next big thing until it is too late again. So they make excuses to wait again and never get around to doing anything other than what they have already been doing – yet they expect different results. Sounds like the definition of insanity. :)

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Davina K. Brewer September 23, 2011 at

Agree Sal, it’s also nuts to think that ‘just’ starting a blog or running an ad will be a silver bullet, make it all better – So much more to it than that. You and our host are right – an some people I suspect are about to run out of excuses.

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Keith Davis September 23, 2011 at

Hi Marcus
Good to see you up and at em.

Sorry I’ve not been over for a while, you know how it is….
“Marcus, I simply don’t have the time to blog.”

Anyway about your post… LOL

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Marcus Sheridan September 23, 2011 at

Ahhh Keith, my awesome fellow speaker. How are you friend?!! Seriously, it’s great to see you bud. And when I get across the pond to speak in your neck, I still hope very much we’re able to meet up man. :-)

Cheers,

Marcus

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Keith Davis September 23, 2011 at

Good to be back over in the den.

I thought that you might have slowed down a little… but not a bit of it.

I’ll come clean, not watched your video yet – I’ll pour a long glass of white wine and sip it as I watch.

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John Sherry September 23, 2011 at

I guess they may actually be telling the truth when the say they haven’t got time to blog Marcus. This is down to them not seeing the value and reach of a blog and so they are busy doing all the traditional, old school type of activities leaving blogging till last when, sadly, time has run out that day or week for them. When business people view blogging as a core strategy (and see the massive range of benefits) then the business world will take a huge leap in advancement but, alas, the Drak Ages of trading still exists. Stellar blog post Marcus (er, sorry Patrick)…I’ve had the time of my life ;)

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Marcus Sheridan September 27, 2011 at

‘I’ve had the time of my life’…Hahahaha, awesome John!

Yeah, the ‘Dark Ages’ is right man. It will happen, and I’m not sure when, but it’s going to happen.

Cheers brother, and thanks for all your support,

Marcus

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Mark September 23, 2011 at

Any establishment “worth it’s salt” HAS to make time for blogging.

Blogging has become THE fundamental branding technique in my opinion and a visitor can quickly size up the level of professionalism of an establishment very quickly when they visit it…I believe.

Thanks for pointing out this as a necessity Marcus.

Good information…:)

Mark

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Marcus Sheridan September 27, 2011 at

Mark, I really, really like how you said ‘THE fundamental branding technique’. Yes, that’s absolutely true. And because you see that vision, I’m sure you’re doing whatever it takes to get your content out there.

Keep spreading the good word brother and thanks so much for taking a moment to stop by here.

Come back again,

Marcus

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Hajra September 23, 2011 at

Really, but I seriously don’t have the time to blog…seriously! After 60 hours of work this week, all I want to do is eat, sleep and watch Dirty Dancing ;)

The only way to get things done… tell them, they might be fired… and that they are under constant surveillance…. that’s what the HR manager did with a few non worker workers in our company…it was a joke, but the productivity of the department increased manifold in the last month…. so people do get scared that way!

P.S: The photo is awesome! really… serious face… :)

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Marcus Sheridan September 27, 2011 at

I think watching Dirty Dancing is the one exception to the rule every time Hajra!! ;-)

Your comments and support rock lady, I appreciate ya!! ( and hope you’re enjoying the new job!)

Marcus

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Julie September 23, 2011 at

I agree with you 100%. Prioritize and give up some of the TV or Sleep, neither one will make you money or run your company.

Thanks.
Julie Ramirez
The Sign Studio
info@signstudiola.com

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Marcus Sheridan September 27, 2011 at

You got that right Julie. ;-)

Keep up the great work,

Marcus

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Jeff Molander September 23, 2011 at

Look– I don’t know why we’re all dancing around the real subject here. That is this: Marcus Sheridan is the Jeffrey Gitomer of social media marketing… or of online content marketing.

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Marcus Sheridan September 27, 2011 at

Jeff, this was really, really cool of you man. I’ve read and listened to all of Gitomer’s stuff, so I take that as quite a high compliment.

Talk soon brother,

Marcus

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leon Noone September 23, 2011 at

G’Day Marcus,
Now mate, I don’t want you getting a swelled head. But you’re absolutely right. In this day and age any business that doesn’t have a blog has got its priorities all wrong. I do think that the very thought of a blog scares the pants of a lot of people ’cause they imagine that they’ve gotta be able to write like Ernest Hemingway in order to write a blog. And both you and I know that’s certainly not the case!
The other thing is that lots of these people are so busy doing things that they actually pay employees to do that they’ve barely got time to scratch themselves.
They just don’t delegate. You know my position on this. There’s no such thing as a manager who can’t delegate. There are only managers who wont.
If you wont delegate you’ll be unable to manage your time and vice versa. Delegation and time management are part of the same issue. And as you say, it’s tied in with priorities too. I’ve written a few blog posts abut this.
I’m pleased to see that you look to be having fun.
Regards
Leon

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Marcus Sheridan September 27, 2011 at

Hey brother for down under, I’m having fun, heck, too much maybe. ;-)

Love what you’re saying about delegation. That’s huge. People have no clue how to tap into their employee base to produce tons of awesome content. (but I guess that’s ok, because then they pay me to come show them how ;-) )

Oh, and you mean to tell me you’re not the Ernest Hemingway of Australia Leon?? What?? And this whole time I thought…..

Great to see you mate,

Marcus

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judi @ farmnwife.com September 24, 2011 at

I think that people/businesses see blogging as frivolous since anyone can have a blog. If anyone can do it, it must not be that important.

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Keith Davis September 24, 2011 at

Judi
That’s a great point.
Frivolous, geeky or they don’t know what it is.

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Marcus Sheridan September 27, 2011 at

Yep, many may think that Judi, but in reality, the same argument could be made for having a website, ya know. But hey, I’ll let ‘em think what they’d like, which leaves tons of opportunity for the rest of us. ;-)

Thanks for stopping by Judi!

Marcus

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Mitch Mitchell September 24, 2011 at

Man, with so many comments before mine I’m glad I’m near the end! lol You hit it on the head; blogging isn’t an option, it’s a necessity, especially for businesses that care about their online presence. Heck, I’m now writing 5 blogs and I make sure I keep regular content going on all of them. It does have to be a priority along with everything else, and I make it so. And I’m nothing special so if I can do it, so can others.

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Marcus Sheridan September 27, 2011 at

5 blogs Mike? Dude, I seriously don’t know how you do it…..(Oh wait, you make the time!! ;-) )

Way to set your priorities my friend. Seriously though, you’re an example of someone who is doing what it takes, plain and simple.

Best,

Marcus

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Jason Konopinski September 27, 2011 at

I’ll offer an alternative viewpoint – it’s less about not having the time or resources, but about having reservations in the quality of the content. I write all the time – snippets of ideas, brainstorms, etc – but not everything makes the cut to publish.

I know I break the rules of blogging by occasionally posting erratically, but I want to feel good about the content that I’m publishing. Sometimes that means I’ll post three times in a week, sometimes several weeks will go by without a new post. Hitting a cadence is challenging. I’ll get there someday. :)

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Marcus Sheridan September 27, 2011 at

Hey Jason, good to see you man. The way this company is doing it is that they have a schedule. In other words, they have 200 blog titles that are scheduled to release. Each one of those titles has an employee that is assigned the topic, with an assigned date as well. This way everything is orderly and easy to follow for the employees. Also, each week the employees get a newsletter explaining what went well that week, what articles were rocking, and what leads came from said content. By constantly being in the loop and seeing results, the momentum keeps going and going.

Marcus

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Jason Konopinski September 27, 2011 at

Thanks Marcus, good to be here. I suppose we should thank Gini for introducing us – but she doesn’t need the ego trip more than usual. ;)

I’m jealous of having such a finely oiled machine such as your example. Simply posting with regularity to my own blog is challenging enough at times let alone the Correctnicity one!

Speaking of which, you should poke around there a bit. I think you’ll enjoy the competition. :)

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Marcus Sheridan September 27, 2011 at

I’ll have to do that brother. ;-)

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Jimmy October 1, 2011 at

You have put it front, right and centre, Marcus. People need to get their priorities straightened out. If the why of blogging is big enough there is no such thing as ‘no time’. That’s really the death of your company sales.

In fact, thriving companies with good inbound marketing and blog platforms will face a very good problem – too much content to deliver. I find that if the passion is there ideas and content will come thick and fast. It becomes a problem not having enough time in the day instead of having no time to blog.

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Timo Kiander October 18, 2011 at

Marcus,

As others have already pointed out, it is a matter of prioritizing and having a plan in place.

I guess it is still a general mindset for many people, that blogging is somehow a burden. It requires too much effort and the benefits it returns are unpredictable.

Obviously, this isn’t so and having one requires long term commitment. And there will always be time – if you are willing to find it.

Timo

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Marcus Sheridan October 18, 2011 at

…if you are willing to find it

That’s exactly it Timo. We find what we look for, don’t we? ;-)

Thanks for dropping by sir!

Marcus

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Leigh December 20, 2011 at

I guess you would have to ask the question of what they have got time for. Google is a content machine the more content the better. Curation seems to be very popular at the moment so maybe they should look at buying services such as that. Without content they are dormant – if they are dormont no business. Guess people just don’t like the choices they have sometimes ;-)

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Marcus Sheridan December 21, 2011 at

Nice points Leigh. Dormant and static no longer are an option. Consumers expect real-time. They expect movement. They expect continuous value.

Without content, none of this can occur.

Thanks so much for dropping by!

Marcus

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