Before initiating today’s post, I’d like to dedicate this photo (taken during a training seminar I gave in Michigan last week and maybe the coolest ever in the history of TSL I might add :-)) to all my rockin friends (Howie, Gini, John F, Eugene, Ameena, and Bran)that like to make Dirty Dancing jokes whenever I’m in the room. Laugh away ya’ll!
Now back to the business at hand…
“Marcus, I simply don’t have the time to blog.”
“Marcus, my company is already stretched too thin. We just don’t have the time to write blog posts.”
Such are easily the most common words I’ve received from business owners again and again and again over these past couple of years as I’ve been preaching from the rooftops the benefits inbound marketing. Simply put, we’re all too busy to produce content. There just isn’t enough time to write blog posts. There aren’t enough minutes in the day to shoot educational videos. There’s….just….no….TIME.
If you’ve told yourself any of these statements before, you may just want to stop reading now, because I’m likely going to offend you.
Still reading? OK, well then here goes:
You’re lying to yourself. Yes, lying, with a capital ‘L’.
Here’s an interesting fact to consider—In all of my conversations with successful entrepreneurs and businesses that understand content/inbound marketing, I’ve never had a single one tell me they didn’t have time for blogging.
On the other hand, those companies seemingly struggling the most in this economy are also the ones that infer, constantly I might add, that there’s just no time to produce content.
So what’s the difference between the two? Ahhh, so glad you asked.
The following video is only about 3 minutes long, but answers this very question, just as it was posed to me as I was speaking in Boston at the Hubspot User Group Summit this past week.
The clip is funny and fast, so just relax for 180 seconds and enjoy…
First of all, what did you think of my latest and greatest Dirty Dancing photo? Awesome, ehh? But seriously, why is it that we’re so quick to talk about the lack of ‘time’ for blogging and content production as individuals and companies? And what can a company do to change this culture and make content production as natural and consistent as something like payroll?
As always, I’d love to hear your thoughts, if only to tell me you think I’ve gone off the deep end.