13 responses

  1. Craig McBreen
    May 28, 2014

    Hi Marcus,

    I love the idea of “Content Quotas.” :)

    I also like the idea of eliminating (or at least reducing) the “walls” that are erected between departments in a company or organization, especially when it comes to an ongoing marketing effort.

    Yes, a campaign needs just a few key decision-makers to keep the project on track, … BUT when it comes to building a brand in conjunction with SEO, content marketing and all the fun that comes with that … I want to talk to as many people as I can within the company. (I also want to speak with satisfied clients). This is how you start.

    When you start talking to employees (not just management) it’s amazing what bursts forth. Great information, valuable insights and things the higher-ups haven’t even thought of. Pure gold.

    • Marcus Sheridan
      June 1, 2014

      Yep, pure gold is right my man.

      So let’s keep digging, shall we? ;-)

      Thanks for stopping by bud,

      Marcus

  2. Rich Littlefield
    May 28, 2014

    Great points, you really clarified the structure and goals that make up the direction I’ve been moving in with our company. Trying to break sales out of their mentality of just following leads, into a more comprehensive plan, is challenging.

    I’m confident, though, that as they see the better ROI, in both time and money, for them, they will be fully on board.

    • Marcus Sheridan
      June 1, 2014

      That’s the thing Rich, hold the course and show the ROI and eventually everyone that is a “winner” will buy in, and those that still don’t get it will simply be a bad organizational fit…

      Continued success bud!

      Marcus

  3. Chris Heiler
    May 29, 2014

    Great article, Marcus. You really clarified the transformation that’s taking place. I passed this on to a small group of clients. This is the direction we’re really focused on heading. Thanks for your insight.

    • Marcus Sheridan
      June 1, 2014

      Thrilled to hear it bud, hope the clients actually do something with it!! :-)

      Marcus

  4. Vince Green
    May 29, 2014

    Finally!!! Marcus stating what a lot of folks are thinking.

    The more important businesses department is Marketing.

    Sounds like between Marketing and “salesperson of the month” we better retrain the role of sales … oh, yes that’s done in points 1 through 5

    So sales should be supporting marketing, meeting the new quotas, and be so heavily involved in producing content that … hmmm

    … sales is creating content, meeting content quotas AND meeting their sales quotas …
    What is Marketing doing? [running the internet, our “salesperson of the month”]
    So … now Marketing is responsible for business sales? Isn’t that Sales?

    It can be a fuzzy line between Sales & Marketing [for some, when it suits]. It’s usually a hard, well defined line when reviewing financials.

    I guess if you pay attention long enough what’s old is new again –
    “interdepartmental cooperation leads to better overall results”.

    Signed,
    A Marketer [with Sales blood]

    • Marcus Sheridan
      June 1, 2014

      Appreciate your passion Vince:) And yes, much of what I’m saying (heck, most of what’s on this site) is not anything new.

      Generally, principles of success are timeless, it’s just a matter of changing the vernacular so as to fit the day ;-)

      Marcus

  5. Ian Adams
    June 1, 2014

    I see this many times over on a daily basis. Smart content is so important to help educate your prospective customers. Since information is so easily accessible these days, if you’re the one company without any, you’ll likely be overlooked for the next guy.

    Ian

  6. Howie Goldfarb
    June 2, 2014

    Hi Marcus

    Being a 14 year B2B sales vet I completely disagree with ‘Marketing is more important than Sales’ quote. It is deceptive and just untrue. Sorry for my honesty. I love ya dude! But if I can afford direct sales people vs marketing people I will choose the Sales Rep who can personally close deals and do various sales skills like cost/benefit analysis.

    I haven’t been reading many blogs lately and recently had the epiphany that content marketing is much more expensive than paid advertising in terms of reach and conversions so been teasing hubspot a bit. So when I think of them I think of you and thought I should stop by!

    Anyway LOVE the site so different from my last visit. I will be back. Sorry I was a runner stamp RahRah this time!

    BTW I ran social for 18 months for a new pool company (1 Stop Pool Pros though before this the founders were heavv hitters out west) and I see so few of River’s peers (Shasta in Az is a gem) who do the social/email/content well. I just knew that Todd Noesser taking the top brass of Associa out to dinner in a Limo was going to trump anything I could ever do for that company in terms of gaining commercial pool business. Kind of reinforces my above statement.

    Cheers dude!

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