Mad Marketing #25: Finding Your Voice, Crazy Speakers and Bad Job Coaches!

by Marcus Sheridan


mad marketing podcasatWell it’s podcast time again my friends, and you’re guaranteed to have a smile on your face as you listen along this week. :) In this episode, I talk about some of the crazy things I’ve been seeing on the road while traveling these last 3 weeks and as always, we’ll address some of your excellent email questions as well.

Have a great week everyone!!

Your Questions

Hey Marcus,

Regarding my main concern or trouble with content, it has to be tone of voice. My main experience in writing has been academic and professional so writing blog posts, whilst fun and liberating, can seem a little odd. I’m not sure on how colloquial/informal i should be. I know i’m very new to blogging and once i establish an audience i can feel it out a little better but it’s probably the one thing that is causing me the most worry at the minute.

Hope you have a great day and thanks again!



Reread your 5 Reasons Your Content Marketing Must Address Price, By Marcus Sheridan Published March 7, 2012, then looked at your website and sure enough you do clearly delineate the service and prices. My job coach recommended against this practice (of price listing on website). She says it’s all fine for something like swimming pools, something you use in your article but for professional services better to try and make your sales pitch and pricing explanation on the phone. Your current thoughts on this 2 yrs. since the article?


Hi Marcus,

Hope you are well.

I have been working on your ‘they ask you answer‘ strategy and I love it.

The issue here in Ireland is very few people are aware there is a pet sitting and dog walking service in Ireland. So while we continue to answer questions, we need to capture the attention of people who aren’t looking.

So I need to create awareness for our service. I have been writing articles about common questions a pet owner would ask, like should my dog sleep in the bed, how to crate train my dog, how to stop my dog chewing etc. Also doing comparisons of kennels v pet sitting.

Is this the right thing to do? How else can I create awareness using content marketing??

Thanks, Kate

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