Mad Marketing #25: Finding Your Voice, Crazy Speakers and Bad Job Coaches!

by Marcus Sheridan


mad marketing podcasatWell it’s podcast time again my friends, and you’re guaranteed to have a smile on your face as you listen along this week. :) In this episode, I talk about some of the crazy things I’ve been seeing on the road while traveling these last 3 weeks and as always, we’ll address some of your excellent email questions as well.

Have a great week everyone!!

Your Questions

Hey Marcus,

Regarding my main concern or trouble with content, it has to be tone of voice. My main experience in writing has been academic and professional so writing blog posts, whilst fun and liberating, can seem a little odd. I’m not sure on how colloquial/informal i should be. I know i’m very new to blogging and once i establish an audience i can feel it out a little better but it’s probably the one thing that is causing me the most worry at the minute.

Hope you have a great day and thanks again!



Reread your 5 Reasons Your Content Marketing Must Address Price, By Marcus Sheridan Published March 7, 2012, then looked at your website and sure enough you do clearly delineate the service and prices. My job coach recommended against this practice (of price listing on website). She says it’s all fine for something like swimming pools, something you use in your article but for professional services better to try and make your sales pitch and pricing explanation on the phone. Your current thoughts on this 2 yrs. since the article?


Hi Marcus,

Hope you are well.

I have been working on your ‘they ask you answer‘ strategy and I love it.

The issue here in Ireland is very few people are aware there is a pet sitting and dog walking service in Ireland. So while we continue to answer questions, we need to capture the attention of people who aren’t looking.

So I need to create awareness for our service. I have been writing articles about common questions a pet owner would ask, like should my dog sleep in the bed, how to crate train my dog, how to stop my dog chewing etc. Also doing comparisons of kennels v pet sitting.

Is this the right thing to do? How else can I create awareness using content marketing??

Thanks, Kate

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{ 9 comments… read them below or add one }

Kate March 24, 2014 at 1:10 pm

Great Podcast! Thanks for answering my question :-) Great info!


Troy S. March 24, 2014 at 4:19 pm

Regarding pet sitting in Ireland… I wonder if Kate could write guest posts or such on local vet websites? Maybe for local feed stores? Real estate offices?


Kate March 25, 2014 at 6:58 am

Great idea Troy. I have done a Guest Post for Dog TV – but it’s definitely something I want to do more of.


Roman March 25, 2014 at 2:02 pm

I never ever laughed so much during a jog…

Marcus, you Rock the house…!

Would love to know how successful is the women whom coach the person who said we should not talk about price ;-)

And also, if that guy you met does not have time for Content Marketing, it’s also that he does not see the value for his company and as soon as he would find out, he would not have much time for other things i guess… Marcus, Dang, you rock!


Marcus Sheridan March 26, 2014 at 4:14 pm

Roman, glad I could help the jog my friend!! Hope the family is well!!


Roman March 28, 2014 at 6:31 am

Marcus, laughing during a jog is not very helpful, but i could not resist !


Kevin Carney March 27, 2014 at 2:58 pm

Kate…. Don’t think just in terms of acquiring links from local related businesses. Think in terms of giving links to those same businesses.

It’s the old adage… The best way to find a friend is to be a friend.

The best way to obtain links is to give links.


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