You’re Going to Stop Reading My Blog Soon

by Marcus Sheridan

change

Yep, that’s right, you’re going to be moving on from The Sales Lion soon. It may be a few weeks. It may be a few years. Either way, I hope you’ll be able to take something with you no matter how long you stayed.

Me

I’m a completely different person than I was in November of 2009. Back then, I was a pool-guy who needed a platform, and that’s about all I knew.

I wrote about retail sales.

And in-home sales.

And other business stuff too.

But within months, I knew my passion was centered in other areas—namely inbound and content marketing.

Occasionally, I would interject personal development stuff too.

Regardless, the theme of TSL evolved and evolved and evolved—and it still does to this day as it reflects so much of where I am in business and life.

With each one of these changes, readers would come and readers would go, and that’s OK.

YOU

One of the reasons why it’s OK is because you’re changing as well. Many early readers of this blog have now changed their field, their passions, and their goals.

Some, although they’re still in marketing, have grown bored with my message, my style, or my shtick.

Others, simply don’t have the time.

Again, that’s OK.

When businesses and individuals start the process of blogging and producing content they often are paranoid with keeping readers, having everyone like them, and therefore defining their success metrics on empty numbers.

But I think with time and maturity we all go through a change in our focus, our values, and how we measure “true success.”

To grasp for a moment what I’m saying, just look at any blog you see in the “Articles that Roar” section in the sidebar to the right of this post. See how many comments those have? Yeah, they’ve got a bunch. But if you look at the commenters back then compared to the ones that swing by today, you’ll see that the majority of the past are no longer here today.

Yep, most don’t comment anymore.

People Change

This doesn’t mean I’m not close with some of these folks still, it just means we’ve changed.

Gini Dietrich, who is one of the kindest people I’ve ever met online, used to comment here all the time. Today, she’s so inundated in managing her blog, business, book, and everything else that she simply doesn’t have the time to stop by.

JK Allen is a good friend. He used to practically write posts in the comment section of this blog. But his life has since changed and in addition to another little one running around his house, he started a web design company (on top of his 9-5) and business has literally exploded.

John Falchetto is someone I grew up with in this world of blogging. We would talk often about the posts we were writing, our plans on making it big, and any strategy we we could think of to  reach our goals.

But these days John is doing amazing things, not in front of a computer, and his priorities have changed. And for John, I couldn’t be happier.

The Digital Circle of Life

I could literally list hundreds of people that have been a part of this community for a period of time and then moved on.

Such is the digital circle of life so many of us are a part of, and in order not to drive yourself crazy, you have to come to understand the ever-changing flow of your audience and readers as well.

Ultimately, all you can do is give the most value you can and let the chips fall as they may.

If someone unsubscribes for your blog or newsletter, let them go. Wish them well. Be grateful for their time.

When I send a newsletter out to my list these days, there are always notifications from people who have unsubscribed. I used to read what these notifications said. Usually they blamed their full inbox, or a career change, or the fact that they didn’t find the content useful.

At first this always bothered me, but eventually, I stopped looking at those emails. Now, as quick as they come in, they get filed away.

Frankly, at this point, it simply doesn’t matter. I do my best and happily accept the actions of others. No fault to them, no fault to me.

They’ve changed, and so have I.

Your Turn

There are so many questions I’d love to ask each of you that made it through this post but I’ll keep it to just this one, and you’re more than welcome to share whatever else is on your mind.

How has your outlook and perspective on readers, subscribers, etc. changed since you started blogging?

 

Mad Marketing Podcast

If you like the articles, you'll love Marcus' podcast and insightful tips on business and life.

Click to listen

Subscribe to Future Articles

Read Marcus' future articles and stay on the cutting edge of business, marketing, and life success tips!

Click to subscribe

Previous post:

Next post: