Great Brand or Great Inbound Marketing: Which comes first?

by George Thomas

Note from Marcus**** This interview is done by TSL team member, George Thomas, who will be doing video interviews with businesses and thought leaders for the TSL learning channel going forward. We hope you enjoy…

Great brand or great inbound marketing, which comes first? That is the question.

Have you ever wondered as a company where to get started in the brand vs. marketing debate?

“I should work on my brand!”

“No! I should work on my inbound marketing strategy!”

Well in this interview with Remington Begg from Impulse creative we wrestle with this age old question. Should a company have their branding polished and “great” or should they get people looking at whatever they have at that point in time?

We talk about how no matter which way you focus some of the key principles are the same. You have to be be focusing on consistency, simplicity, being memorable, and contagious. If you focus your efforts in those directions you will quickly find your company killing it.

Enjoy, and look for the next interview coming soon.

-George

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{ 7 comments… read them below or add one }

Kaloyan Banev June 30, 2014 at 5:27 am

Both are part of one complete strategy. Have to work on both in parallel. This is my opinion. Every strategy have short and long term goals.

Reply

Siraj Wahid July 1, 2014 at 2:17 pm

I think if we need to enjoy the success then both things should be perfect. If you fail at providing a great brand and market it, it won’t help and if you provide a great brand and do not market it, it won’t help as well. But if you become perfect at both then you are more likely to enjoy success.

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Sam Edge July 2, 2014 at 5:25 am

Hey Marcus,

I’ve just stumbled onto your site recently and you’re very refreshing. I love the listen, communicate, educate, help model. I’ve put it to work myself.

Best Sam

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Bill July 2, 2014 at 8:59 pm

Wonderful interview, this is the age old question and it is great to hear some opinions on it. Thanks for sharing!

Reply

George Thomas July 7, 2014 at 1:58 pm

Bill,

I am glad you enjoyed the interview. We have a ton of interviews coming that we hope will help you and your business journey.

George

Reply

Jemma July 3, 2014 at 12:10 pm

If you have a memorable brand and url it makes life easier. That is why I would first invest in a good domain, name, website and logo. Without marketing it is silly to expect people find you and remember your business.

Reply

George Thomas July 7, 2014 at 1:59 pm

Jemma,

Good points for sure. Thanks a ton for sharing your thoughts.

Thanks,
George

Reply

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