I have really had this problem with my company. I have recently been assigned to start our new office in Oslo, Norway. This will be our first office in the country and is a part of the new focus we have put on the Norwegian market.

The goal is to have 20 full-time salesmen in the first year of operations.

To my help I have gotten coaching and will get help in sorting CVs.
Other than that I am all alone (Just like I want it). I will get to create the atmosphere I think we need to sell.

The problem is though that I have no budget for recruitment. I am expected to get 20 top performers without spending a dime.
Sure it will hopefully work, but to do it I need to get the word out and start a buzz.
As you know I own the sales blog; http://lookingtobusiness.com. It is a perfect platform to get salespeople in Norway to visit the site and see how we work. If they find it interesting they might spread it to their contacts and/or apply for a job themselves.

I pitched this idea to my boss, wanting him to add my blog address to my business card. The answer was, just like you write in your article, no. We have no use for that in our company.

So now I am quite stranded without budget and with few options.

Luckily the Norwegian state runs a free job board, which is surprisingly effective, and it will hopefully be enough.
The sad part is that it might be going a lot better if we woke up and smelled the 2.0.

Thanks for your article Marcus.

//Daniel