The Hubcast #5: HubSpot IPO, Listening as a Content Strategy, & Great Teaching

by George Thomas

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The Hubcast Podcast Episode 005

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Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Hubspot IPO

Can you believe it? We are amazing and can tell the future. Does this mean the HubSpot leaders are listening?

Inbound 2014

Inbound 2014 is very excited to announce their closing INBOUND 2014 keynote speaker: Shiza Shahid

There are no Superheroes, Just Us: My Journey with Malala – Shiza Shahid at TEDxMidAtlantic

HubSpot Tips & Tricks

Attribution Reports Now Available

HubSpot Attribution
Now available in HubSpot are Attribution Reports. Attribution Reports allow you to pinpoint exactly which URLs and referring URLs are viewed the most before a conversion. Note that on September 3, Attribution Reports will replace Conversion Assists.

Watch Video Tutorial here:

Disclaimer: My tutorial might look different than your screen. Professional customers will receive a lite version allowing them to create reports by URL based on all interactions (think Conversion Assists) or the referral page that led to a conversion. Enterprise customers will get the full report tool.

Here is some extra information to get you started with these reports:

HubSpot Strategy

Listening as an Inbound Marketing strategy.

HubSpot Updates

(Each week on the Hubcast, George and Marcus will be looking at HubSpot’s newest updates to their software. And in this particular episode, we’ll be discussing 2 of their newest updates)

Updates to Social Inbox

HubSpot released several improvements to Social Inbox that affect Monitoring, Publishing and Inbox.

Tabs

HubSpot Tabs

Monitoring now features tabs so you can more easily cycle through your streams. You can choose a new stream to add to the list in the “More” tab, which will “pin” the stream as the first stream to cycle through, and move the 5th and last stream off of the list.

Suggested streams

Suggested

In your new tabs, you’ll notice three new streams in Social Inbox that are pre-populated with some information we’ve gathered about you, your contacts and your competitors from other HubSpot data in your account. These streams, which you’ll need to edit and actually create, are “About me”,“Contacts” and “Competitors”. If you’ve already created these types of streams, you can click “I’ve done this” in stream edit mode, which will dismiss the stream.

Expand / Collapse items in Inbox

HubSpot Expanded

You know that awesome “New!” feature in Inbox that tells you when something’s new that you haven’t seen in Inbox yet? Before, when you passed it by, it lost it’s “New” tag. Now, it’ll collapse to save room for New Interactions, Conversations, New Followers and Stream Matches on your social media accounts. You can choose to expand or collapse all of your items in Inbox with the button in the upper left-hand corner of any item type in Inbox.

Tagged content and campaigns

When you attach a blog post or landing page that’s already tagged as part of a campaign in HubSpot while composing a social message, that message will also tag itself with the campaign name. You can always choose a different campaign from the drop-down list, if you’d like your social message to be tagged as something else.

SnapEngage Integration Now Available

Available now for all customers is a brand new integration with SnapEngage, a chat platform that enables its users to easily connect and communicate with their website visitors and customers using live chat. Using this integration you will be able to:

  • Automatically create a new lead when they chat with a new website visitor or customer
  • Record touchpoint and transcripts and attach them to contacts
  • Assist customers & visitors on their website without them having to call support
  • Provide a personalized experience to returning visitors & leads
  • Leverage HubSpot list segmentation and workflows to nurture their chat contacts

All SnapEngage chat properties will be available as HubSpot contact properties. Check out this quick video on how SnapEngage works:

An account with SnapEngage is required to use this integration. If you don’t have a SnapEngage account yet, you can sign up and start your free trial today.

Help Resources

HubSpot Wishlist

1. More information on contact interaction in new lead emails.

2. Social Share Icons – Customization
In the Blog template, Email, Sidebars heck everywhere!!!

Screenshot 2014-08-25 13.24.23

Screenshot 2014-08-25 13.47.24

Cool HubSpot & Inbound Tweets

HubSpot Question of the Week (answered in this episode)

Seth asks: Should an email come from a person or a business for a better open rate?

Well Seth it depends. We suggest you A/B test like a mad monster. However we also fall back on our default status… Focus on Human 2 Human email marketing to win more.

If you’d like a HubSpot strategy or tool question answered in a future episode, email us at info@hubcastpodcast.com.

Where else can you find the Hubcast Podcast:

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

 


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{ 2 comments… read them below or add one }

Tiffany Cavegn September 3, 2014 at 12:14 am

It drives me crazy to have to create a custom rich text module to simulate a lovely follow me style plugin I used to use in WordPress. I love this feature suggestion!

Just registered for #inbound14 today! Totally pumped for the experience. It was career-changing for me last year. Plus, I got to see Marcus get teary-eyed over his family (so sweet).

Awesome podcast, love love love it!

Reply

George Thomas September 3, 2014 at 2:23 am

Tiffany,

I am glad to hear that you will be joining us at Inbound this year. Make sure you hit me up on Twitter and we can get coffee or chat at Club Inbound.

Also I totally agree with you that using rich Text Module sure doesn’t feel very HubSpotish… either does the custom html module. Where is the Custom Social Module! : )

Also Tiffany, I am very happy that you are enjoying the Hubcast. The next episode will be out on Thursday.

Thanks,
George

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