Hubspot Tipping Point App
As I’ve stated in other articles here on TSL, Content is the Greatest Sales Tool in the world today. You see, many people understand how content (blogs and such) can bring new visitors to your site and help them enter ‘the top of the funnel’, but most don’t conceptualize the power of that same content to literally ‘push’ leads down that funnel, ultimately become a ‘customer’.
It is for this reason that I developed for all my fellow inbound marketers what I call the ‘Tipping Point‘ App (only available for Med and Large customers because it uses an API).
The story behind this app is simple. After 2010, I took a look at my Hubspot analytics and compared all my leads vs customers that year. Upon doing this, I realized my customers essentially had one ‘magic number’ that lead to their buying decision: Page Views. In fact, I found that if a customer read about 30 pages of my website, the closing rates for sales appointments was around 80%, a drastically high number for the swimming pool industry. (Watch the following video!!)
Once I understood that 30 page views was a ‘tipping point’, my entire content campaign was built around helping my leads reach the magical number. As you might imagine, this had a major impact on my company and bottom line.
Over the last year, I’ve been teaching folks about tipping points and content all over the country, and the results have been obvious– In every industry in niche, and with every product or service, their is a tipping point, especially when it comes to page views.
So that’s what this app does. It tells you, as a Hubspot customer, the difference from your leads to your actual customers in terms of page views (Keep in mind, this app won’t work unless you’re marking your leads as ‘closed’ in Hubspot). Once you starting looking at the data, you’ll quickly learn what your customer tipping points are and be able to plan your content marketing strategy around this simple yet business-changing reality.
Oh, and did I mention the app is FREE? Yep, free. My gift to fellow Hubspotters because ya’ll rock!! 
