Husband, Father, Blogger, Business Owner: A Sales Lion Close-Up

by Marcus Sheridan

Larsen, Dad, and 'Pink'

Monday February 21st 2011

7:30am—As I feel a tiny set of fingers tickling the bottom of my feet this morning, my eyes begin to open and a smile immediately comes to my face. Larsen, my 4 year old daughter, has taken it upon herself to wake up ‘Daddy’ this morning, just as she always does about this time.

I’m feeling really good today though. Yesterday, like most Sundays, I caught a nap, and today I arise invigorated, just knowing that everything on this day is going to fall into place. For some reason, I can’t help but to smile.

8:15am—I skipped breakfast this morning. I’ve got writing on the brain instead. A post is due and I can see it already written in my head. I’m going to write today about an experience I had on a sales appointment Friday. This article will be fun.

8:40am—Article is done. Wow, that was fast. Yeah, it really is going to be a good day. A few more minutes to get this puppy up on WordPress and we’ll see if she’s got legs. Blog day is always fun. Never quite sure of the reaction, but I feel good about this one.

9:15am—‘Publish’ button has been hit….Need to tackle a few emails for my swimming pool company before writing my next article this morning.

9:40am—Wow I’m feeling stoked to write an article that has been building up within me for quite some time. Despite the fact that I run the most popular swimming pool educational blog in the world right now, none of the manufacturers/vendors in the industry want to offer content for guest posts. I’ve offered and almost all have said no. I want to give them a free platform to spread the word yet their minds and marketing methodologies are so antiquated that I’ve been stonewalled. Well enough is enough. Time to call ‘em out. The article will be called, “There is Something Very, Very Wrong with the Swimming Pool Industry.” I think it’s going to cause a stir, but that’s OK, it needs to be said, and it won’t be the first time the status quo and I will butt heads.

10:05am—850 words later and she’s done….and I really like this article. It just feels right. I’m going to throw it up on my blog, which is a Hubspot platform, and see if she’s got legs…..TSL article already getting comments. Patricia is the first to jump in. What a great lady she is. I like her a lot. Joe and Robert quickly throw in their thoughts as well. Looks like this article might do well. I’m excited….and still smiling.

11:15am—Back upstairs to grab a bite. My kids and I chat and play a little. I eat fast, but that’s me. I hate wasting time on food, especially on a day like this when I’m so excited as to the possibilities.

11:45am—Time to head to the office building of my swimming pool company. As I’m walking to my car, I look out and see Larsen on her swing. Alone. I better take a minute and give a few pushes before I leave. She needs to know I care.

12:30pm—At the office. I’ve got some new employees to meet today as pool season is about to explode yet again. I don’t come here much anymore. My business partner Jim handles the day-to-day for our company. At this point I’m either selling or producing content. It allows me to work at home quite a bit. The office is a cage for me at this point in my life. Soon, I will hire a full-time sales person and my duties will almost be completely filled, thus allowing me to further focus on other areas of my life. Although River Pools has been great to me, this stallion is ready to run…

3:00pm—After following up with the weekend leads from our website I’ve decided to spend about an hour or so floating around the blogosphere. My first stop is Ingrid’s blog, NittyGriddy. Man this girl is good. Really good. She has posted a ‘weekly roundup’ of great articles from last week and included my fun little spat with Mark Harai on avatars. That’s awesome. So nice to be recognized. It’s weird how these types of mentions happen all the time these days, especially considering for the first year of my blog I could only hear the crickets. Funny how quickly times can change.

6:00pm—Still sitting here. Everyone has left the office and it’s about time I started to head home as well. I’m hungry. For some weird reason I want McDonald’s French fries. Hmm, that’s weird, I don’t know when was the last time I actually had the urge to eat anything from McDonald’s.

6:30pm—Sitting in McD’s eating French fries and their new Oatmeal. Don’t ask me why. I’m still trying to figure it out myself.

7:30pm—Home with the fam. Time to read some books and wrestle with the kids, depending on who’s climbing up my back. I enjoy this part of the night, and their smiles indicate likewise.

8:00pm—Notice an email on my blackberry. It’s Jk from Hustler’s Notebook. Despite also leaving a comment on today’s post, he has taken a moment to privately tell me he thinks I should write a book about the ideas I’m teaching on TSL. I can’t believe how kind and thoughtful the guy is. Unbelievable.

8:30pm—Kids are now in bed. My wife Nikki and I are on the couch talking while the baby, ‘Pink’ as we call her, rests on Mommy’s lap while eating. This is our special time together each night. No distractions. Just light conversation and simple observations of our newest child while whispering on the couch. The lights are now off in the house. Peace resides.

9:30pm—I’ve just started my workout downstairs after saying goodnight to my dear wife. Just like every night at this time, I’ll be on the elliptical for the next hour. This is also my time to watch TV while working out. Thank goodness for TiVo.

10:40pm—Elliptical done, now I’m in the sauna. 180 degrees in here with Bach playing in the background. This is my spiritual and meditative time of the day. It’s great.

11:15pm—Feeling refreshed again. Ready to catch my second wind. I’m debating over whether to write blog articles for my real estate business, write a guest post for another popular blog, or answer an interview request from another blogger.

12:00am—Chose the interview first. I’d been putting the guy off. It took a little time to answer his questions but it was fun. Now time for the guest post.

1:00am—Guest post written. That’s a relief. My eyes are now hurting. Real Estate articles will have to wait till tomorrow.

1:30am—Slowly tip-toe in bed. While I lay here I take a deep breath. One in. One out. I’ll be asleep in 30 seconds. It was a good day. And I’m still smiling.

______________________________________________________________________________________________

Your turn: I’ve talked about my average day, but would love to hear about yours as well. As always, comments are very much appreciated and if we’re not yet friends on Facebook, let’s take the next step ;-)

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{ 48 comments… read them below or add one }

Danielle February 24, 2011 at

YES! I AM THE FIRST ONE TO LEAVE A COMMENT!!
That was just like always, GREAT!

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Marcus Sheridan February 24, 2011 at

Thanks little lady, I’m a lucky dad ;-)

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john Falchetto February 24, 2011 at

Nice planning. At lot more like me than waking up at zero dark hundred hours like Gini.( Love you Gini :)
Quite impressed by how fast you churn out posts. And you don’t write Seth Godin length stuff, congrats, getting quality and quantity at the same time.
Funny how evening times are more or less the same everywhere. You have a great family Marcus, good to read how you manage it all.

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Marcus Sheridan February 24, 2011 at

Thanks John. I think you and I share quite a few similar interests.

I didn’t always write this fast. I think most of it has to do with the fact that I’m usually just regurgitating a personal experience, so it’s not like I’m writing Jane Austen prose (Love that woman btw).

Plus, I’ve written over 200,000 words on this blog since its inception, which is roughly about the same as 3 normal sized books. I don’t say that to brag, but I’ve just gotten so much quicker with practice. I used to take much more time.

Thanks for the kind comment and support John.

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Eric Pratum February 24, 2011 at

Dude, 7:30am?! You pool business guys sure do sleep late :-P

Of course, to compare my day to yours, we’d have to shift it 2-3 hours earlier, remove the kids, remove the sauna, remove the employees…and well, everything but the work and wife. THEN, we can compare ;-)
Eric Pratum´s last [type] ..How I went from 70 to 1-400 subscribers in 60 daysMy Profile

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Marcus Sheridan February 24, 2011 at

Ha Pratum! The reason why I get up a little later is because:

1. I can ;-)
2. I usually go to bed between 12:30-2am (I work during this time so as to spend more time with the fam during the evening hours)
3. It seems to work for me.

Speaking of kids, I’m looking forward to reading your blog posts when you decide to have those little guys. Funny how they can change a schedule. :-)

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jonathanfigaro February 24, 2011 at

You have your entire day planned to a T! That is awesome. Do you always fall asleep at 1 am Marcus or was it just that day?
jonathanfigaro´s last [type] ..Are You A WeaklingMy Profile

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Marcus Sheridan February 24, 2011 at

Hey Jonathan, good to hear from you man. Yeah, I usually fade off between 1-2am…just depends really. The later in the week, the earlier it gets, as the fatigue starts to set in.

How about you? What’s your typical time to crash?

Thanks for the comment bud.

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jonathan figaro February 24, 2011 at

I would say around the same time.

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Jens P. Berget February 24, 2011 at

Looks like you have the life most people are looking for. At least that’s a life I dream of. You can set your own time schedule, and you have the freedom to almost do exactly what you enjoy the most. Wow. I want that too :-)

I get up at 5 am, and to bed around midnight, so my schedule is a little different than yours.

I have been thinking about getting a elliptical trainer. What’s your experience with it?
Jens P. Berget´s last [type] ..A Bulletproof Plan Is Always Specific About the DetailsMy Profile

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Marcus Sheridan February 24, 2011 at

Wow Jens, that’s awfully kind of you man… I’d be lying if I said I wasn’t greatly blessed though. Sometimes I just shake my head wondering what I did to deserve this.

Regarding the ellipitcal—yes, it has been a godsend. I used to run a ton but my knees really started bothering me. But because I love to eat whatever it is that I want (see above ;-) ), and because my mental state is so dependent on my physical state as well, I knew I had to continue to get great exercise.

The elliptical is incredibly easy on the joints and always gives me a great workout. I’m religious about it and because I bought one, it also eliminates the need to go to the gym, as I simply don’t have the time for that these days.

If you get one though, don’t go cheap. Mine is commercial grade. I bought it used, it was refurbished, but it still cost about $1600….worth every penny though.

Thanks so much for your continued support Jens.

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Lori Gosselin February 24, 2011 at

Marcus,
What a cool layout of a day! It must be a challenge to balance work and TSL and young children. I always find it hard to work when the kids are around. My son is home for his spring break from university and the only reason I’m in here rather than sitting at the other end of the kitchen table where he is working just gazing at him is that he has a lot of work to do so I’m getting out of his way. We’ll have a nice supper later when he takes a break. Man! I miss the kids these days!
You’ve got everything going for you Marcus, so nice to witness. Carry on!
Lori
Lori Gosselin´s last [type] ..How to Stay InspiredMy Profile

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Marcus Sheridan February 24, 2011 at

That’s so cool Lori. I think you’re just like my wife. She is already missing the day when our youngest leaves….and considering our youngest is a whopping 8 months old, I can’t imagine what things will be like around the house in 18 years. But hey, I guess that’s why they make grandkids, right? ;-)

Please tell your son I said hi and to enjoy college. Oh, and have a wonderful supper tonight as well.

Big smiles to your comment Lori. :-)

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Lori Gosselin February 24, 2011 at

I need to talk to you wife! I totally get it. I grieved for five years before my oldest left. C’est la vie. Sometimes I think we should have had more children! Either way, there is a considerable gap between their flying the coup and their returning with grandchildren – at least we hope there is!

Seriously, I have loved every stage of life so far, and hope I will continue to love the stages as they come and go. However, as your wife well knows, there is something to be said for that stage of life when your arms are full – of children! HUG LOTS while they let you!
Lori
Lori Gosselin´s last [type] ..How to Stay InspiredMy Profile

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Mark Harai February 24, 2011 at

It’s all in a day’s work, eh Marcus : )

Agree with you – that Griddy gal has some serious writing chops and is a big ball of personality… I dig hanging with her. I feel so privileged to part of some awesome people like the two of you and several others — I see Mr. Falchetto dropped by and I’m looking forward to getting to know more of the folks in your tribe Marcus… Birds of a feather flock together : )

For me, I can’t last much past 9PM and usually up and at it by 5AM. It looks like you squeeze a couple more hours out of a day. I never skip a meal, although could benefit by missing a few :p — I try to exercise at least an hour a day and I just have to get a dose of the beach in everyday too. It’s very inspirational for me : )

You have a beautiful family and have done very well in life Marcus… and you’re just getting started. I think you’ll leave one heck of a mark in the world before you’re done.

Congrats and cheers to your success!
Mark Harai´s last [type] ..Startup Tip Series- How to Raise Money for Your Startup NowMy Profile

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Marcus Sheridan February 24, 2011 at

Wow Mark, this was great. The beach huh? Tell me, (as I’ve never asked), where do you live that gives you access to the beach everyday. (I have a feeling your answer will lead to much jealously amongst the community here ;-) )

Tribes of a feather flock together

I like that Mark. And I’m seeing it more and more. With the interaction you and I have had over the past month or so I’ve been pleased to see a crossover of tribes, which is really, really cool.

Guess that’s why I love social web. It makes me smile just watching it.

Thanks for all your support Mark. :-)

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Mark Harai February 24, 2011 at

I had no idea you didn’t know where I’m located Marcus… It’s on my Twitter profile – although it just says Costa Rica – not Playas del Coco, Costa Rica [one block from the beach : ]

I’ve been hanging with the local monkeys here for almost 5 years with 4 of my 7 kids and my wife of almost 14 years. You can learn a bit more about me from this guest post I did over at Troy Claus’s blog today: http://dimepr.com/x/1a8

I did a guest post here over on John Falchetto’s blog here too a while back: http://dimepr.com/x/1a9

I need not leave your blog to find out all about you! I’m getting some inspiration on how I can make my blog a bit more informative about me. I’m a slow learner, but I’ll get there sooner or later : )
Mark Harai´s last [type] ..A Dose Of Inspiration- Make A Decision Already!My Profile

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Marcus Sheridan February 26, 2011 at

Kind words Mark…but you’re doing pretty well boss. :-)

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Mark Harai February 27, 2011 at

I’m doing better and improving because I have access to great people like you who are constantly improving, in hot pursuit of excellence and sharing the journey with others.

I’m very thankful to have met you — you’ve been a big inspiration to me and I’m always learning and improving as a result of the connection — I’m just plain excited to have the opportunity to share in this life/ business/ growth experience with you Marcus.

I appreciate you very much – thank you!

P.S. I forgot to mention this on my reply to your comment re; Twitter — people, personalities and engagement determine the difference between creating value and wasting time on on the platform… Some tools can help you be more effective, but they can’t change who you are and that is what matters most. You’re going to produce Twitter gold my friend.
Mark Harai´s last [type] ..Twitter Tip Series- Please Don’t Shout – EngageMy Profile

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Keith Davis February 24, 2011 at

Great kids Marcus – a chip off the old block.
You should be very proud.

“Real Estate articles will have to wait till tomorrow.”

Come on Marcus… push yourself man, push yourself. LOL

That’s me away now for a weights session.
Always relaxes me.
Oh, cup of tea first.
Keith Davis´s last [type] ..Great Speeches in FilmsMy Profile

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Marcus Sheridan February 26, 2011 at

You’re a weight guy Keith? Should have known it brother ;-)

Thanks for the kind words and support man.

Enjoy that tea…

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Joe D. February 24, 2011 at

Glad you don’t “hear the crickets” anymore…

Thanks for this glimpse into the day in the life of Marcus.
Joe D.´s last [type] ..Thoughts On Work Ethic- My Grandfather’s Hands- And Stone Cold WintersMy Profile

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Marcus Sheridan February 26, 2011 at

Yeah, me too Joe. It can be tough when you’ve written over 100 articles on a blog spent about 300 hours or so on it….only to have a dribble of action.

Thanks for the comment Joe. :-)

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Jk Allen February 24, 2011 at

That was a great “day in the life” article Marcus…you have a lot going on: biz coaching, this blog, pool company, real estate…man – a Sales Lion you are! I love the transparency you offered in this blog – giving us fans a closer glimpse into what drives your frame of mind – in terms of your everyday life. I loved your challenge article to the swimming pool industry. That was entertaining…the comments/replies especially! I thought I was just going to scan it…but I got sucked in and read it all (including the lengthy comments string.

Thanks so much for offering this view into Marcus Sheridan, fondly known as The Sales Lion. The man who can whip up powerful content in the blink of an eye!

P.S. Can’t wait until you make it happen with the book!
Jk Allen´s last [type] ..A Framework for Tackling Tasks and Getting Positive ResultsMy Profile

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Marcus Sheridan February 26, 2011 at

Thanks so much JK, and I’m glad you got a chance to check out the swimming pool article, which was a subject of great importance to me. I think when it comes down to it, if we don’t have people disagreeing with us on occasion, we may not be opening our mouths enough, ya know what I mean?

Anyway, you’re a rock of support around here bud, and you’ll be one of the first to hear the book news when it all goes down. ;-)

Thanks for the comment bud.

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Patricia@lavender-oil February 24, 2011 at

Hi Marcus

What a beautiful post. Your life appears well balanced and even though you are a busy successful business man wonderful to see you making time for your precious family.

Was wonderful to get a glimpse into how you fill your days and how you get so much done within 24 hours!

Thanks for sharing with us Marcus and thanks for the mention too. Appreciated.

Patricia Perth Australia
Patricia@lavender-oil´s last [type] ..Create Impact- Not Traffic SpikesMy Profile

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Marcus Sheridan February 26, 2011 at

You’re very welcome for the mention Patricia, as it’s well deserved. You’re doing great things and are a great example, and people can learn quite a bit from you..

Balance in life is a huge deal for me. Honestly, many of my days aren’t quite as good as this one was. Everything lined up, and I knew after the day that it had been a good one and for me it would be of great benefit to write about it– thus forcing me to consider why it was what it was….therefore learning even more…ya know what I mean?

Anyway, your support is wonderful lady! :-)

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Stuart February 25, 2011 at

Marcus, I now expect a book titled “A Year In The Life Of Marcus ‘The Sales Lion’ Sheridan” ;-)

Seriously, this was quite a read, thanks for being so transparent and open with us. We all can take a leaf out of your book (can’t stop mentioning ‘book’!) and be more open. You’ve got a lot to offer the world my friend :-)
Stuart´s last [type] ..Why Motivation Is OverratedMy Profile

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Marcus Sheridan February 26, 2011 at

Thanks Stu. ‘Openness’ is certainly my style. I guess it’s all about creating strong relationships and being real. I want people to say ‘Marcus that Lion guy sure is as real as they come!!’

Grateful for your support friend.

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William Tha Great February 25, 2011 at

Hey Marcus,

This is fantastic! I love how you always switching things up around here. It’s never boring in fact I’m always excited to read your post, because I know your going to smack me with someone classic! ( :

You seem to have a really balanced life, and I bet that’s why your a successful man. You have beautiful kids too they look just like you! Your son looks like your twin hehe. I always say time management plays a big role in your success.

Thanks again!

God bless,
William Veasley
William Tha Great´s last [type] ..Go 100 Percent All Day Every Day!My Profile

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Marcus Sheridan February 26, 2011 at

Kind words William. You’ve made me smile.

I do like switching things up around here, that’s for sure. It may bother some of my readers but I write about what inspires me. And this particular inspired me….so I had no choice but to put it to pen, ya know what I mean?

Anyway, thanks for all William. You’re a good dude. :-)

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SharkFuel @ iPhone Game for Kids February 25, 2011 at

Very interesting shcedule of the day. Also it is a big pleasure to see the photo of a happy family provided in this post, where a happy dad with two lovely girls. Such moments are the most exciting in our life.

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TJ McDowell February 25, 2011 at

It’s crazy how fast a day is spent. Sounds like you’re pretty well in the swing of things with your business(es). How long has it taken you to get this far?
By the way, I’m right with you on the antiquated marketing methods that people are still holding on to. I really think that companies are going to start turning more to blogging and other education friendly platforms to start doing their promoting. A 30 second spot on tv isn’t holding consumers’ attention like it used to.
TJ McDowell´s last [type] ..1 on 1 SEO Training For PhotographersMy Profile

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Marcus Sheridan February 26, 2011 at

Thanks for another comment TJ, appreciate it man.

The pool company took me over 9 years to really become successful—mainly because I made every mistake possible….and almost went bankrupt multiple times….but inbound marketing saved out company.

Once everything changed with inbound marketing (blogging, social media, video, etc) and I got really good at this stuff, then the other businesses occurred naturally and easily….and then the financial peace just naturally follows. It has been an amazing 2 years for me.

Thanks again for your thoughts TJ, very kind of you sir.

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Ben Lang February 25, 2011 at

Cool seeing what you do hour by hour. Good luck ;)

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Marcus Sheridan February 26, 2011 at

Thanks Ben!

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Angela Artemis February 25, 2011 at

Hi Marcus,
All I can say is wow! What a busy you had and it was Sunday. You’re doing amazing things – can’t wait to see what comes next!
Angela Artemis´s last [type] ..Take Control of Your Manifesting GenieMy Profile

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Marcus Sheridan February 26, 2011 at

Thanks Angela, I’m trying, we’ll see what happens, but I have a really, really good feeling…. ;-)

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Theresa Bradley-Banta February 25, 2011 at

The first thing I expected was that you would mention Monday was a ‘holiday’ and I’d be reading about your day off. Isn’t that funny? You didn’t even mention it. Entrepreneurs don’t take bankers holidays, do they?

I’d never make it to 1 or 2 a.m. I’m usually up around 5am and on blog post days I’m doing a final re-read and making last changes to the posts I wrote earlier in the week. I’ve got to let them sit, at least overnight. Just as I do with artwork and designs. It really helps to come back with a fresh perspective. And for me, mornings are really great. I love it when it’s still dark out.

By 6:30 a.m. I’m in my gym for an hour’s workout. And then in the office by 8, ready for all those other people who are just getting to work :)

I really enjoyed hearing about a typical day Marcus. I feel as though I’ve been getting to know you over time here and that was a wonderful thing to read. What a nice day. Glad to hear you are slowly replacing yourself at work and moving on to the next thing you can really feel passionate about.

~Theresa
Theresa Bradley-Banta´s last [type] ..17 Reasons Why You Really Want A CoachMy Profile

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Marcus Sheridan February 26, 2011 at

Thanks so much Theresa. The feeling is mutual. I think that’s what the blogosphere is all about–we have the ability to truly build stronger relationships based on what we ‘expose’ of ourselves and our minds and what’s in our heads. I think you and I share many similarities in our way of thinking, which lends itself to connection and trust.

I’m so glad you’re a reader here Theresa and we’ve made a little friendship in this corner of the ‘clouds’. 2011 will be a great year for us both ;-)

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Dia February 25, 2011 at

Hi Marcus,

You have good routine here. Reading the article, I can tell that you are excellent at time management my friend. The way you manage your time is incredible. I love also the fact that you take around half an hour or so at night to relax and meditate in the sauna. Thanks for sharing Marcus :)
Dia´s last [type] ..Does visualization really workMy Profile

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Marcus Sheridan February 26, 2011 at

Glad you liked this Dia. Time management is a struggle, especially as new opportunities present themselves on what seems like a daily basis, but I think if someone knows what’s important to them, and I mean ‘truly’ important, things have the ability to fall into place.

You’re a great support Dia. Thanks for all.

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Jon February 26, 2011 at

A day in the life of the Lion. Thanks for sharing your journey with us. Good for you recharging your batteries around 10:40pm; that quiet time really helps synthesize all the inputs from the day until then. We all need those moments of escape.

I get up a tad earlier but go to bed around 11pm; no way would I be able to function hitting the hay at 1:30am.
Jon´s last [type] ..How To Jump-Start Your Advertising CampaignMy Profile

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Marcus Sheridan February 26, 2011 at

Yes Jon, we no doubt need those moments of escape…all of us.

I’m glad you liked this. I’d be hitting the sack around 11ish as well if it wasn’t for my workout, because usually by then I’m pretty stone-tired. It’s amazing the invigoration such a workout can bring. I know late night exercise ain’t for everyone, but boy has it made all the difference for me.

Grateful for your support Jon.

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Harriet February 27, 2011 at

Your day is very busy! Its awesome that you’ve documented your whole day so specifically, it’d be nice for you to look back on that in years to come!

As for my daily routine… to be honest it changes from day to day! I’m at university majoring in Music at the moment and my rehearsal schedule is very very busy! Most nights I don’t get in before 10pm and therefore rarely get to bed before midnight as I always have loads of things to do when I get in!
Harriet´s last [type] ..Debt Advice Services In Turmoil after Government U-TurnMy Profile

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Christina Crowe March 21, 2011 at

Hey Marcus,

Thanks for giving us a glimpse of your life as a blogger, father, husband, and business owner. I loved how you tied everything together at the end, and it’s really amazing how things have turned out for you.

I wish you the best, and I’m sure you’ll accomplish way more in the months to follow. :)

Christina
Christina Crowe´s last [type] ..Understanding Link Wheels and Avoiding Sandboxes- The Beginner’s GuideMy Profile

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Yvonne Bennett April 21, 2011 at

Hello Marcus,

I was late reading this one, excellent article. You are one busy man, but very organized with a well balanced life.

You have a beautiful family by the way.

Keep up the good work.

Best Regards,

Yvonne

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Marcus Sheridan April 21, 2011 at

Thanks Yvonne, I just appreciate you stopping by and for the kind words as well. Have a great rest of your week.

Marcus

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