In a recent video interview with my friend Srini from Skool of Life and BlogcastFM, I was reminded of a question that I’ve been asked again and again over the past 2 years but has honestly never made much sense to me. It goes a little like this:
Marcus, how did you do so well blogging about an industry (swimming pools) that is, let’s face it, kind of boring, and really not at all sexy?
Ahh yes, the ‘sexy’ myth we hear so much of when it comes to blogging and content marketing.
But I understand the question, as it was a good one by Srini, because so many people are thinking the same thing when it comes to their niche, industry, or product. In fact, I’d venture to say I’ve heard a derivative of the following statement at least 50 times:
“I’m in a boring field Marcus, this blogging stuff isn’t going to work.”
Alas, how very misguided you are my friend.
Fact is, every, and I really do mean EVERY, industry can be sexy.
How is it possible? Let’ me cut to the chase:
- Not making a huge mistake when buying a product is sexy.
- Purchasing an item or service without stress is sexy.
- Saving $10,000 is sexy.
- Saving $1.00 is sexy.
Catch my drift? (If not, watch the video below!)
People search all day online to save $5 on a book they could have bought from amazon in 60 seconds.
And when they do it, they go and brag to their friends and family.
Don’t ask me why this is the way that it is, because I can’t explain the logic, it’s just the truth.
So don’t fall into the trap of thinking your industry, product, or niche is boring; as there are plenty of people just waiting to be fed great information and be taught from someone who actually cares about their well-being and wallet.
I spoke about this topic and more in a recent sit down with Srini while attending Blog World, so check it out here:
Do you think some industries are just ‘boring’, or do you more share my take on the matter? And if this is a subject you’ve been struggling with in the past, what are you doing to make your content more interesting? As always, your thoughts are welcome and appreciated below.
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