My Kids Know My Name

by Marcus Sheridan

A photo after our most recent game--smiles all around with my daughter, Danielle, bottom right.

I got home at midnight last night after having coached my daughter’s (Danielle) All-Star softball team to what was a tremendous game and team victory. And as I drove home and contemplated the hours and hours I’ve spent coaching these wonderful girls over the past 3 months, my mind kept coming back to one theme:

My kids know my name.

You may be thinking this statement doesn’t make a lot of sense, but let me explain.

In 2005, my swimming pool company had just gone through a major embezzlement that crippled the company financially and put me and my business partners on the brink of losing everything.

In order to recover from this terrible event, we only had one solution—work harder.

So that’s what we did.

From 2005-2007, 60+ hour weeks were common-place. If my kids were able to see me late on Saturday and on Sunday nights, that was a good week.

The stress was unbelievable and frankly, the relationship I had with my kids was practically nonexistent.

In other words, they barely knew my name.

Luckily, with the help of some tremendous marketing that saved our company as well as a renewed life-focus on my part, things have really turned around these last few years. In fact, as I write this sentence, it comes to me that everything in my life changed almost perfectly in conjunction with the first article here at The Sales Lion in 2009.

Despite burning the midnight oil countless times to “get out another blog post,” The Sales Lion has forced me (as I am this morning) to take a hard look at my business, and life, again and again and again.

Simply put, there is incredible power and strength that comes from forced cognition.

3 months ago, when I agreed to coach my daughter’s softball team, it would have been incredibly easy to say I didn’t have the time.

And, in reality, I didn’t.

But like everything else in life, we simply must find the time for those things that are most important to us.

Joy and Happiness

I’m 34 years old. I’m a husband of 1 and a father of 4.

In my mind, I’ve got one shot to make this right, and I don’t want to screw it up. Furthermore, I don’t want to look back and say, “I wish….”

Although this blog talks so much about business and marketing, the core motivation that drives me to write and communicate with the passion I share stems from the real purpose we’re all here—to experience true joy and happiness—with our families and loved ones.

Yes, becoming a renowned expert in your field is a wonderful thing. Getting tweeted a million times can seem pretty cool. And making lots of money can certainly have its benefits.

But when all is said and done, no temporal success will override what we’re able to achieve within the walls of our own home.

Last night, I was on a ball field not to satisfy my own vanity, but rather to let my daughter Danielle know how much I care.

I want her to know I’m there.

And I want her to know my name.

Your Turn

A simple question friends– What do you do to ensure your loved ones and children “know your name?”

Jump in, I’d love to know your thoughts.

Have a great week everyone. :-)

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