Mad Marketing #32: Legacy, Leadership, and Staying Way Ahead of the Competition

by Marcus Sheridan


Mad Marketing PodcastHello everyone! It’s podcast time again which means your drive to work just got a lot quicker with a few more smiles hopefully mixed in as well. ;-)

In this episode, I’ll be riffing away on a variety of subjects, including:

  • Lebron James’ example of how one man can change through personal development and what that means for his legacy
  • The importance of being “thoughtful” in business and life
  • The issue of Content Marketing Buy-In
  • How Podcasting builds more trust than blogging– and why that is.
  • The incredible necessity to always stay at least 5 years ahead of the competition

As always, if you have any questions regarding the podcast or have a question you’d like answered on a future show, please let me know!

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{ 8 comments… read them below or add one }

Joe Large July 18, 2014 at 10:35 am

Marcus, may I ask the equipment you use for your podcast.? Any software or particular set up you do?

I thought back to the preachers that do their sermons on radio how my father/mother would react, stayed stuck to the radio to hear every word, would even follow along with their bible.

Have a great weekend.


Marcus Sheridan July 18, 2014 at 6:28 pm

Hey Joe! Actually, I’m a little bit of a slacker when it comes to the podcast audio and need to do a bit more to get it sounding a 10 out of 10, but I use a simple Blue Yedi USB Michrophone (about $130) and audacity(free) to do the recording and editing—which is minimal, as I never actually edit anything, it’s just a matter of adding the intro and outro and then uploading. Pretty simple process actually.

Thanks for asking Joe and hope you have a great weekend,



Don Stanley July 18, 2014 at 3:26 pm

Darn! I was already to come to your workshop but since you aren’t offering a Firewalk, I don’t think I can haha ;-) The Tony Robbins reference is too funny.

I’m trying to juggle some things planned for November because I REALLY, REALLY, REALLY want to make it to RGE. The purpose and mission you, Ian and Joey represent is what the world needs more of. And I know the business value you all bring is going to be amazing.

Enjoyed hearing you riff as always! Keep changing lives.


Marcus Sheridan July 18, 2014 at 6:25 pm

Thanks Rhino, you’re the best bud!!! :)

Hope all is well for you and your fam,



PaulJosaph July 19, 2014 at 3:58 am

Nice article, Thanks for sharing with us, added a lot to my information


John Kenner July 26, 2014 at 11:20 pm

Wow! Thanks a lot for sharing these wonderful tips. This is a nice tutorial! I’m really happy to had found yor blog! :)


Mike Gingerich August 5, 2014 at 6:53 am

This is the second time you talked about the Sheetz convenience stores and I love it!

I lived in the Pennsylvania state capital area of Harrisburg for 12 years and my wife’s family is still there. So a couple times a year we make trek from the Midwest to Pennsylvania and I tell you I’m always looking for a Sheetz stop. When I’m on the road doing distance driving, my stops, which I try to make as few as possible, are all about efficiency. I want to be able to get gas and send the other four members of my family in where they can quickly get to a clean bathroom, get in and get out, in a nice experience and Sheets does that for me!

It was one of those things that was always in the back of my mind that I really like but until I heard you talk about it I never really reflected on the uniqueness and the value that they offer that attracts me and makes me so loyal to them!!

Enjoyed that so much and also any time you can weave in leadership and basketball with guys like LeBron James I’m all in!!!


Marcus Sheridan August 13, 2014 at 9:10 am

Mike, appreciate the words and thanks for having me on your podcast bud. You rock!!!



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