Mad Marketing Podcast #14: Simon Sinek, Blogathons, and More!

by Marcus Sheridan


Mad Marketing PodcastIt’s podcast time again my friends! And for this  episode I’ll be covering a variety of subjects we’ve recently been discussing:

  • The Content Arms Race and the Death of Single Author Blogs
  • Disarmament is the key to great content—but it’s a skill
  • CEO Involvement is becoming bigger and bigger

Furthermore, we’ll be chatting about the unbelievable Simon Sinek who I saw speak this week plus the following questions from readers. As always, if you enjoy the podcast, I’d be very grateful if you took a moment to give it a review on iTunes and if you’re looking for another great podcast, I’d suggest you consider Chris Brogan’s newest show–The Human Business Way.

Thanks everyone!

Your Questions


We did our all staff and had three blog a thon’s (1.5 hours each).  40 people participate in one session each.  Over 250+ questions generated – over 150 answered on the spot…totally awesome.

Hub spot has been crazy – I sat down with my brother-in-law (the one from Google) and showed it too him .  He pulled up some other google tools – you can absolutely see the day we went live with hub spot…we now have 35 words ranked in the top 3 and 62 in the top ten…

You rock!




First off, TheSalesLion and Mad Marketing have struck a major chord with me because you’ve put into words what I’ve always innately felt about honest, effective marketing on the Internet. Great job!

I begun ghostwriting a blog/site as a favor for an old friend of mine who runs a pest control business in your neck of the woods…

The nature of his business makes it difficult to discuss pricing, as a job can range from a few hundred to many thousands of dollars, and there is no way to estimate a price sight unseen. Similarly, it is difficult get information to compare companies other than what they have publicly available on their websites.

My question is: what other sorts of comparison articles would you recommend when the competition companies are competent and ethical (as
far as I know), use different but equally-effective methods, and most other factors, such as pricing, are unknown?

Thank you so much,


Hi Marcus,


I think your website is a dream come true. It isn’t only insightful and full of easily digestible knowledge, but it is also fun and engaging. I love it!

In regards to your question, I would have to say my biggest struggle with Inbound and Content Marketing is inspiration. I have already read this section of your ebook and am completely up for trying each one of them. The reason that this is my problem is that I feel like I keep saying the same thing in almost every post. My repetition is becoming a curse I am endlessly trying to remedy. I am a one-man department, so idea generation is strictly up to me. I am attempting to find a way to get in touch with the sales, customer service, and any other helpful departments to assist with topic generation. Any ideas on a way to do this without taking too much of their valuable selling time out of their day?

Thanks for the help!

Mad Marketing by Marcus Sheridan, The Sales Lion

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{ 7 comments… read them below or add one }

Mark January 27, 2013 at 11:29 am

Hi Marcus,

It’s great to see some like minded thinking here… I’m not too far off base :o

I’m just a few weeks away from launching a platform for bloggers that will leverage the talent of many – hundreds, thousands, ten’s of thousands, or more..?

We’ll see… I’ve been working on my first online based business for a few months now, from idea/ concept to coming up with a viable product to launch that would create huge value for, specifically, the blogging community we’re part of.

It has to do with leveraging the talent and efforts of many to more effectively get what it is we’re all working for; exposure and financial rewards by creating valuable content for the marketplace and building relationships in the community.

Thanks the timely blogcast, Marcus : )


Marcus Sheridan January 28, 2013 at 10:24 am

Sounds like a GREAT project Mark! Happy for you bud and I’ll be cheering you on my man. :-)



Rob Skidmore January 28, 2013 at 11:49 am

I’m really bummed that I had to leave the twitter chat right when all the action started. :-)

Thanks for sharing.


Marcus Sheridan January 29, 2013 at 9:59 am

Was just glad to have you there brother…but yeah, it was a fun banter.


Ian Cleary January 30, 2013 at 10:51 am

I just downloaded it and looking forward to it on my way home!


Don Staney February 3, 2013 at 4:19 pm

Dude, this is AWESOME! I just watched Simon’s talk. I teach the same neuroscience and Diffusion of Innovations topics in my classes at UW but haven’t thought of sharing it with clients (bad on me ;-). His examples are fantastic. Proof in the pudding. Love it! Keep teaching the WHY!


Marcus Sheridan February 4, 2013 at 11:36 am

Thrilled you saw the talk brother. It’s powerful and moves people, that’s for sure.

Have a great week buddy!



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