Mad Marketing #16: The Magical Chain of Success, SEO, Rejection, and More

by Marcus Sheridan

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Mad Marketing PodcastIt’s podcast time folks, and if you’ve never listened to one of these episodes, do me a favor and listen to this one. It’s personal, it’s real, it’s passionate, and it represents every reason the Mad Marketing podcast is so different than many other podcasts out there today. Just you, me, and a conversation. Oh, and btw, make sure you read the email I received at the bottom of this post from a reader, and then watch the video, you’ll be moved and inspired, seriously.

As always, if you have any thoughts or questions, I’d love to hear them in the comment section below.

Your Questions

Hi Marcus,

My biggest struggle for inbound and content marketing is creating an all-encompassing strategy that can be implemented with a reasonable time commitment.

Thank you for sharing your content. I look forward to future articles.

Best,

LUCY

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Marcus,

Something on the homefront I wanted to get your advice on. All of 2012 we were rolling with content marketing. Had 3 pieces of premium content put out. We were averaging 1-2 posts a week and 2 job posts a week. Generated about 800+ new leads.

At the end of January we had an upper management change. I had printed off some ROI reports on the marketing we have done. I proved about 1.1M in revenue in 2012 produced directly from inbound leads. The new CEO essentially threw those in the trash and said he didn’t care.

Since then my budget has been cut, and I have been told that I need to run errands and support our sales team. I’m trying to figure out how to pitch them back on inbound marketing, but no one seems to want to listen to me and my direct boss. I’m getting very discouraged.

The CEO says we are taking a “new direction” Have you ever dealt with a client who had a regime change? Any advice?

____________________________________________________

Hi Marcus,

My biggest challenge is having the energy to produce my own content when I spend most of my time creating content for others as part of my web marketing company. That’s the darn truth. Great to see you on the NYT. Much success to you.

cheers

~ julian

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Hi Marcus, just read your PDF book in 2 sittings, do you have any tips for a very local business when it comes to blogging.  For example, I have a dentist that wants to rank organically in his town and 2 surrounding towns but feels that general topics are a waste of time.  How could we structure his blogging to accomplish his goals?

Take Care and Enjoy Your Day!

Warmest Regards,
David

_____________________________________________________

Cheers Marcus,

I’ll look forward to reading the ebook and congrats on all your hard work. I became aware of you from a blog I subscribe to from Bob Lefsetz. I’m an artist, musician and well I guess I’m a tech guy as well all due to my passion of supporting ‘Outsider Artists’ I’ve learned a lot about the digital world.

Rudely Interrupted, my band is different in some ways, but if you have a moment to listen to our music you wont hear the story behind the group. Our vocalist was born without eyes and lives with Aspergers, our drummer Josh lives with an intellectual disability and we have Sam, a punk rocker down syndrome entertainment explosion. The UN in new York invited the band to play 2 years after I started the group and as a result the momentum has carried the group around the world many times performing and breaking down barriers and rocking out places that need to be rocked, like the UN.

Just thought I’d connect before reading the ebook, and thanks again Marcus.

Rohan

(Watch this video, seriously, this is what it’s all about my friends…)

 
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{ 17 comments… read them below or add one }

Angela Booth March 16, 2013 at

Marcus, you gave great advice in response to Lucy’s question: “the feeling of overwhelm doesn’t go away”.

I write my own content, and content for others, so I’m always overwhelmed. I’ve been trying to eliminate that feeling, without success. You’ve made me feel that it’s OK to be overwhelmed, and to roll with it. Thank you for that.

Wonderful, inspiring podcast. :-)

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Marcus Sheridan March 18, 2013 at

Angela, you’re so kind to stop by and let me know your thoughts here. Thank you!!

And have a wonderful week,

Marcus

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Mark March 17, 2013 at

Another banner podcast, Marcus… The video was just awesome! : )

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Marcus Sheridan March 18, 2013 at

So glad you watched the video Mark, it touched me deep man.

Stay well brother and I hope your week is a great one,

Marcus

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Rob Metras March 18, 2013 at

Love this podcast Marcus. Its like geting to sit down for a coffee with you buddy.

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Marcus Sheridan March 18, 2013 at

And that is exactly the goal I want to have Rob, thank you!!

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Catherine Jacquemain March 18, 2013 at

Three words come to mind immediately after reading and watching Rudely Interrupted… Goosebumps, awesome, inspiring. Chasing the dream no matter what obstacles you are faced with in your journey.

A nice tie in to your podcast to encourage us to keep working at it to get over those obstacles. Success however you define it will come with time and honest hard work.

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Rob Skidmore March 18, 2013 at

Great podcast Marcus. I can’t wait to find my own story. Thanks for sharing yours.

I really appreciate your response to “Jack” I’m in a similar situation. It’s super frustrating when the people above you don’t get it. Luckily I’m working on getting out of it and making a lot of progress.

Thanks for being a mentor to me and so many others.

Also love the voices you do. :-) Excited to hear more about your conference.

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Marcus Sheridan March 20, 2013 at

Thanks so very much Rob, really. This podcast thing is so very different than writing, and the fact that you are willing to stick with me through this process is honestly profound to me.

Again, thanks for all your support bud, and I’ll see if I can keep the voices coming ;-)

Marcus

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Joe March 18, 2013 at

Hi Marcus,

Thanks for the motivation, Bro! Over the last 6 months I’ve taken what I’ve learned from you and a few choice others and completely refreshed my VMware for Beginners blog. I can honestly say I was ready to give up when I saw it flat line after Google’s updates. It’s no where near where it was but I’m not bottom feeding anymore thanks to listening to your podcast.

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Marcus Sheridan March 20, 2013 at

Awesome Joe!!! Big smiles on my end buddy!! :-)

Marcus

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Dan Bischoff March 18, 2013 at

Marcus, this is awesome. I was reading your blog before CMWorld and I was at your first first CMWorld presentation. It really was as good as you say. ;) Really happy, and somewhat jealous, of your newfound fame. Keep rockin’ it, man.

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Marcus Sheridan March 20, 2013 at

Dan, my friend, you’ve been such a support to me for so long. I genuinely hope I can repay at some point. I really mean that man. Thank you.

Marcus

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David Weinhaus March 19, 2013 at

Hey Marcus,
Was in that room back at the Friday Hubspot TV appearance where in your story the sequence begins. Indeed there was some magic going on in that room.

That recording lives on by the way :-).
http://blip.tv/marketing-update/hubspot-tv-can-your-pool-man-blog-with-guest-marcus-sheridan-3684333

Keep it rocking Marcus.

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Marcus Sheridan March 20, 2013 at

David, this comment gave me such a big smile my friend, really, a big one. That day started me down a path I’ll never forget, and I’m so glad someone else was watching in the background with a smile. :-)

Marcus

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Saundra LaLone March 21, 2013 at

Hi Marcus,

You have an amazing gift. You are inspirational and motivating whether it is through your writing or speaking. Thanks for sharing your passion and using what you have been given. It does a lot of “good” for those who come across your work and those of us who are trying really hard to grow a business.

Saundra

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Mark Sheldon March 21, 2013 at

Marcus just listened to your latest podcast in my car on a grey and cold wednesday on a busy motorway in England.
The emotion and passion in this podcast was real, raw and honest.

Thanks for sharing this so openly, you made my drive an extraordinary one as I arrived at my destination pumped & motivated but also with a better insight (I feel) into the real Marcus as you came across so real.

Look forward to more

Cheers Mark :)
ps Left a review on iTunes as you deserve your message to be widely heard

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