Mad Marketing #19: The Future of Content Marketing, Blogging Mistakes, and More

by Marcus Sheridan


Mad Marketing PodcastIt’s podcast time again everyone, so for those of you looking to make your drive to work go quicker tomorrow, I hope you’ll be tuning in. :-)

Like most episodes, the topics of this week’s conversation vary, with thoughts on bringing my family with me on a road trip to HubSpot’s Inbound conference, to the future of Content Marketing, and many other subjects.

Here are a few of the questions you sent in that I discuss in this episode, and as always, if you’d like a question answered on the podcast don’t hesitate to shoot it to me here or leave your comment below!


What is the future for Content Marketing?

-Arnie Kuenn, Vertical Measures


Thoughts on Blogs Getting Poor Results and Why…

Hi Marcus,

Many thanks for the ebook :-). To answer your question, my biggest struggle with inbound and content marketing is that I don’t seem to be getting enough audience for my blog, presumably due to high competition.

I blog about a specific niche (.NET programming) in the broader topic of software development
I thoroughly research my content before posting genuine topics, but still its been about 3-4 years since I’m blogging regularly and the hitcount has barely reached 30k!

May I request you to go through my blog-posts and give me some helpful advice. Is this topic worth blogging?





Thoughts on Marketing a Small Business when You Know Nothing About that Business

Hi Marcus,

Right now by biggest struggle with inbound and content marketing is getting started with adequate research to create content, and tools. I  graduated in May and have recently been hired as Marketing Coordinator for a small business. I am currently in charge of all of the web content, advertising etc. My boss wants a new website and new online marketing practices, I attended the Inbound conference last week which is how I came across your blog & e-book.  I am having trouble trying to form content for the blog, and putting together a strong and meaningful marketing campaign using blogs/newsletters and web design.



Thoughts on Finding Balance Between Personal and Professional w/ Content Marketing

Hi, Marcus.

I really enjoyed your session at the BDN conference, well done!

Biggest struggle with Inbound & Content Marketing:

1)      striking the balance in the content of our webpage to be hip and yet professional.  Transitioning the personality so to speak.

2)      Pulling enough involvement of our practitioners into the mix so we deliver the best information we can.

I just changed our about us page from “old style” content to a different twist on our core “about us” statements.



Thoughts on Becoming a HubSpot Partner and Starting a Marketing Agency

Marcus, I work in advertising sales for a large media company. My focus at the company is digital media sales and we have a lot of solutions to offer our clients, from online display to SEO and SEM to name a few. However, I’m a big fan of content and inbound marketing, and know in my heart this is the way to go. I’ve started a side gig where I created my own online community running site which helped me to land a local running store as a client, as well as some other local small businesses to help with their web design and content marketing and they have all seen great success. Even though I have a good income and benefits I’m not satisfied with my job because I know that interruption advertising isn’t efficient and content/inbound marketing works. I’m considering resigning early next year to start my own consultancy and would like to become a Hubspot partner. It would be just me in the beginning but I have contacts who I could send out work to if needed. Do you recommend becoming a Hubspot partner if I’m only a one man show? Is there anything that I need to consider that I may not be thinking about? Also I see that most Hubspot partners focus on larger clients with retention packages being from $2K to $10K per month. Obviously this is a good strategy since you don’t need a whole lot of clients at that rate. However, being a one person operation initially I thought about focusing on smaller businesses with a lower hourly rate than most agencies are charging. A few smaller clients would be enough for me to make it on my own since I won’t need to pay a staff. What are your thoughts on this?

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