Mad Marketing #21: Success in 2014, Content Creation Tips and More

by Marcus Sheridan


Mad Marketing PodcastAs many of you read in my recent post, one of my biggest disappointments of 2013 was my lack of content at times, especially with my podcast. So to start this year off right, I’ve got a new episode live today, which I hope you’ll find makes your drive to work this week a quicker one. :)

In this episode, I discuss my disappointments of 2013, some goals for 2014, the sellout of The Remarkable Growth Experience and how it happened, and of course– your questions.

So enjoy everyone, and have a GREAT 2014!!!

Reader Questions Answered in this Episode

Biggest challenge for content marketing –

-I work for a medium sized law firm – 37 lawyers (typically) and NONE of them provide regular CONTENT – for me to use – so I am always borrowing, or re-publishing work from other authors.


Hi Marcus,

Thanks for the ebook. Looking forward to reading it.

My big content marketing challenge is finding a way to get non-marketing staff motivated to consistently contribute content. I’m working in marketing for a company in a quite specialised field (gold prospecting equipment) which I’m new to so I don’t have the technical knowledge to create decent content on my own. I really need to be getting material from the staff who’ve been using the equipment regularly for years and are engaging with customers all the time but of course helping with marketing isn’t high on their priority list.





Whats your take on links and link building?

You the Man!




I have my staff brainstorming on the 100 most often asked question by our patients.  They gave me answers that were not written as a blog format and some were short.  Is there a minimum number of words that a blog should have?  I know the answer is whatever it takes to make a point.  But is 100 words too short.  I have 100 answers and plan on posting them all on our blog this month so there will be a lot of contents ( I listened to you podcast… Hahaha) but the content /blogs might not be long, is that a concern or just get er done?


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{ 30 comments… read them below or add one }

Kalpesh Thasariya January 3, 2014 at 11:25 pm

Thanks Marcus for providing your tips for better and best content creation. I haven’t tried this method. I have spent good money only on campaign. Now, I will consider content as King.


Jayesh Khakhi January 3, 2014 at 11:29 pm

I think Marcus, You have right points. Content can make your blog as well as article can be go viral. Most of people should consider this point to become successful in the business.


Heather January 4, 2014 at 7:29 pm

Hey Marcus, Really looking forward to more podcasts from you this year. Great job as always. As someone in the boating industry (rentals, not manufacturing), I had to laugh at your description of going through fishing boat manufacturers’ websites and seeing their lack of content. It’s definitely a problem throughout our industry. I look forward to that (hopefully) changing in 2014! Happy New Year!


Glenys January 6, 2014 at 12:13 am

Thanks for the podcast Marcus.
I found your answers to the questions very informative. I totally agree with your points about link building. It’s really a shift in perspective and I think 2014 will see more and more emphasis on social metrics.


Janessa Russomanno January 6, 2014 at 4:19 am


Exactly content plays an important role in blogging, Content Is The King and distribution is the Queen”. It depends on us how can we effectively use in our business.


sofiaherrla January 6, 2014 at 5:50 am

Mad marketing is the most important part of the Content.
Thank you so much Mr. Marcus Sheridan to share the great information, I have continuously read your blog . You have write the great article .


Rob Rance January 6, 2014 at 11:25 am

Content is becoming a big deal now just as it always should have been. Thank you for the tips and this information will keep me coming back to your blog to see what you think.


Dragos January 6, 2014 at 11:44 am

Hello Marcus! Happy to see you start strong the New Year! Thank you for the great tips and hope to hear more soon!


Shiv Sharma January 7, 2014 at 4:44 am

Hey Marcus, Happy New Year with a great start… Nice article with very useful information…


Shalin January 7, 2014 at 4:51 am

Content is the key, the idea came up in 2013. Think you will be ok with the year 2014 with changes to algorithms and all. Keep publishing quality stuff and you will survive. Podcast are a great way to express it


Vicky January 8, 2014 at 6:39 am

I am also guilty of this. I haven’t maintained my blog due to lack of content to my posts. I feel like my brain’s isn’t working.


seo agency birmingham January 8, 2014 at 7:37 am

Hi Marcus, great tips- i blog regularly for all my clients and sometimes hit a brick wall, it can get difficult keeping things interesting. I also find it difficult to really get massive engagement and often wonder if i am doing something wrong?


Angelina January 9, 2014 at 4:21 am

Content is the key, the idea came up in 2013. Think you will be ok with the year 2014 with changes to algorithms and all. Keep publishing quality stuff and you will survive. Podcast are a great way to express it
thanks forthe wonderfull tips .thanks for the post..


Alexandra Nicola (@lexxy_squirrly) January 10, 2014 at 7:01 am

There is also something to learn from the things that we wanted but did not accomplish. And it is also important that the content is created from inside the company. Also I agree that the satisfaction of your work is more important the money you get. Becoming better is more important than becoming rich.


Naveen Kulkarni January 12, 2014 at 8:59 pm

First of all, wishing you a Happy New Year Marcus,

Great podcast to begin the new year Marcus. I checked your site after a gap, and as usual, I enjoyed listening to your podcast.

Great work and thank you so much for revealing secrets of succeeding in 2014 with the content creation strategy.


Adam Kielich January 15, 2014 at 1:08 am

With regard to the reader with the question with the law firm, there are some particular issues in our (legal) industry with content being pulled from other sources or repackaging content where the message may change. Once that content gets attributed to the law firm it can create professional liability issues for the law firm.

I think the video recording idea is a particularly good idea when dealing with law firms. Lawyers love to tell war stories and talk about the law but when it comes to writing about it we tend to get very stilted and writing that doesn’t translate into a billable hour is likely to end up at the bottom of the to-do list.


Marcus Sheridan January 15, 2014 at 10:10 am

Appreciate you chiming in Adam, and thanks for you points as well.

Hope you 2014 is off to a great start bud!



Angelina January 15, 2014 at 3:10 am

Keep publishing quality stuff and you will survive. Podcast are a great way to express it
thanks forthe wonderfull tips .thanks for the post.


Veeramanchineni Lalitha January 20, 2014 at 9:41 am

I completely agree on this The main point of nowadays marketing is to capture attention and in order to succeed your content must be of a perfect quality and headlines must attract and make people want to read your valuable information.


Chris January 20, 2014 at 11:05 pm

I can relate to the first reader question. It’s important for the client to be involved if you’re to create content that aligns with their business objectives. I find that starting a campaign with an in-depth brainstorming session can go a long way.


Marcus Sheridan January 21, 2014 at 5:21 pm

Yep, the brainstorming activity is a HUGE deal Chris, I’m just surprised it’s not used more often in marketing departments globally.

Thanks for dropping by,



katherine heigl May 9, 2014 at 5:06 am

I agree that the satisfaction of your work is more important the money you get. Becoming better is more important than becoming rich.

Reply May 13, 2014 at 2:04 pm

At this time it sounds like Movable Type is the best blogging platform available right now.
(from what I’ve read) Is that what you are using on your blog?


@Hina June 30, 2014 at 4:51 am

I recently found that commenting on related blogs is useful for ranking or promoting but often my comments started going in spams after reading this article it seems like I got direction how to post comments.


ruhna August 23, 2014 at 8:21 am

Great blog created by you. I read your blog, its best and useful information. You have done a grate work. Super blogging and keep it up posting


joya August 25, 2014 at 3:21 am

Nice information, I really enjoyed and shared with my friends.


Saya August 27, 2014 at 3:47 am

hi guys
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Reply August 31, 2014 at 11:34 pm

Howdy outstanding blog! Does running a blog such as this take a lot of work?

I have very little knowledge of computer programming but I had been hoping to start my own blog soon. Anyways, if
you have any recommendations or techniques for new blog owners please share.
I know this is off subject nevertheless I just wanted to ask.
Thanks a lot!


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