Mad Marketing 34: SEO, Train Rides, and More

by Marcus Sheridan

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Mad Marketing PodcastWell, it’s podcast time everyone and as always, this episode ended up have a great mix of education, laughs, and some typically random thoughts from yours truly. :)

I think you’re going to love this episode and as always, if you have questions for the podcast simply contact me here.

In fact, here are a few of the topics we’re going to discuss:

Your Questions

Hi Marcus, I’m hoping you can help.

Like you I’m a firm believer in the power of online marketing, so much so that I’ve set out on my own to make it my livelihood.

I have a website for my agency, as well as a blog that I’m filling with content my audience wants to hear, but it’s a slow road being that the “digital/content marketing” space is so saturated right now.

I’m going into my second year, but I’ve only got a handful of clients, and it’s barely enough to feed the family.

The problem I’m facing is this… As a one man show, it’s difficult to sell larger businesses on my services, and the smaller businesses that will listen have small budgets and unrealistic expectations.

How and where did you eventually find your “sweet spot” and how did you reach them?

Much love and keep on crushing it!

-J

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Hi Marcus,

There’s one simple reason that I’m writing you, to thank you…

Without even knowing it, you’ve had a tremendous impact on the direction of my life. We’re living almost on the opposite sides of the world. I live in a small european country, Denmark, and you live in USA, Virginia. Despite of the long distance, you somehow made a way into my life and for that I am thankful.

About three years ago, I saw an interview you did with a danish guy called Michael Aagaard. It was a coincidence, but after 10 minutes you began to share knowledge that drastically would change the way I work and think in terms of marketing.

As the interview progressed, you talked about how answering your customers questions had saved your business. Back then, me and my colleague was in trouble like your business. Not due to the financial crisis, but rather a surge in competitors with the same business model; acquire customers online in order to sell ethanol fueled fireplaces.

I was under pressure as I didn’t know how to sustain our business, but as I thought about all the questions we received on a daily basis, I really had one of those a-ha moments.

Shortly after the video was done, I jumped right into word an began to answer the questions we receive in relation to our fireplaces. Having written more than 100 articles about safety, explosions, problems and more, our business is doing really well. With a focus on the customers problems, objections and concerns, I hold nothing back and share all my knowledge. I know that not every prospect will become a customer as other fireplace types might be a better fit – but I am completely at peace with that, and it really helps me focus on the ball.

We’re getting inquiries from all over the world, and we’re helping so many people. As I’ve continued to learn so much more about content marketing, I recently booked my first speaking gig as I shared my story about blogging. It later led me to start a podcast, help companies achieve the same results, become certified by Copyblogger, speak at one of the largest events in Denmark about online marketing and so much more.

Can you believe that one short video in low quality would change the course of my life so much?

-Mikkel

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I heard on your podcast episode that I need to blog about questions people constantly ask.  However, I am a virtual assistant and I am having a hard time coming up with blog posts that talk about that subject. I have expanded my blog post to cover topics more along the lines of productivity, living life, business building, etc with a few posts about how a virtual assistant can help.  Is this practice frowned upon by Google?

-Jess

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Hey Marcus,

A couple guys I really respect, Brian Dean and Neil Patel, teach that you should only write a post if it’s going to be sharable and something people will link to.  They say that otherwise, it can actually hurt your site.

Where do you stand on this?

 

Chris

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