Mad Marketing #9: Underwear in my Fanmail, Branding, and More!

by Marcus Sheridan


As my daughter was rummaging through the mail this week, she happened to stumble upon a package that ended up having a pair of Bentley’s Underwear in it, a gift from the company’s founder, who just so happens to be a TSL fan and reader. Needless to say, her reaction was worth the price of admission. :-)

Anyway, that story plus many of your awesome questions (shown below) are the subjects of this episode of the Mad Marketing Podcast.

I hope you enjoy everyone and as always, if you have any questions or comments, don’t hesitate to leave them below or content me directly!


Hey Marcus,

The biggest struggle with inbound and content marketing on my end is simply creating the content. I’m the marketing guy for a law firm and can’t just publish blogs anytime I want. Normally I need the attorneys to do most of the writing, which is pulling teeth in and of itself, but for the times I actually can write my own content, I need to make sure the info is vetted by the attorneys before it’s published (Bar Association regulations and all that.) We’re working on a system but it’s slow. Aside from that I’m working on keyword research and trying to think outside the box for keywords to target, but again, it’s a struggle sometimes.

I loved your presentation at inbound 2012 and you really fired me up to kickstart my own marketing career. As a young guy right out of college I still don’t have a clue what I want to do with my life but you really got me excited to get more into inbound marketing, so thank you for that.




Hi Marcus, long time no chat. Excuse the ignorance, but what is an exact match domain?

-Wade in Australia

Hey Marcus,


Thanks for sharing your insights. Here’s my biggest struggle:

I’ve got a WordPress site, LinkedIn and Facebook pages. Now what? Where do I start to get inbound sales for a software services (ie, mobile app) business? I’d like to put a process in place that can bring in new customers on a regular basis. Has anybody come up with straight-forward instructions that gives me the information I need to put a full inbound marketing process/system in place? (Maybe it’s in your book?)

Lemme know. Thanks!

Jason in Colorado


Hey Marcus,

I listed to a podcast this morning in which you were being interviewed and it prompted me to download your e-book which I am looking forward to reading.

so here’s my question:

Do you believe that for content marketing to work that the company you are representing needs to have a clear brand identity? And if yes, why?

I have a POV on this and I would be interested to hear yours. I work for an agency that doesn’t really have a clear defined identity and I find creating content a struggle. I believe that it’s imperative for a brand to have a clear identity and it’s this that will fuel how you present yourself to the world. Without it, content is confused.

I look forward to hearing from you.

Anna in the UK

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