Mad Marketing Podcast #10: Crazy Social Media Stories, SEO, and More!

by Marcus Sheridan


Well it’s podcast time again folks, and boy do we have some GREAT questions that came in from around the globe over these past couple of weeks plus I have to share a CRAZY social media story with you.

So get your iPod or MP3 player ready and let’s have a listen, and if you have any questions or comments, as always, don’t hesitate to leave them below!

Your Questions

On my mind:

1. Most important metrics to measure inbound marketing success

Thanks for the e-book.. looking forward to reading it.



My biggest problem? I feel like I have the content and knowledge but wonder if my phrases are correct for titles and descriptions.



Hi Marcus,

my biggest struggle is getting my colleagues to help me with content creation. Serving as an example (in writing of over hundreds of articles in my career) did not help. They just don’t want to (favorite excuse: “don’t have the time”) contribute, and it’s too much for me to handle and carry the burden. They all “know” the value of content marketing, but it does not help. And when I say “colleagues”, I mean my equals, not my employees – I mean my partners, my co-founders.

Thanks for asking,





My biggest struggle is “finding my voice” – what I mean is what I write on the very first blog?

Greetings from Brisbane Australia

Jamie Hayes



Thanks for another outstanding information piece.  How about this step: What about “be sure to set up your blog to receive/collect reader comments” and “What to do with reader comments when you get them”?



Hi Marcus, I am searching for answers here.

Sorry to bug you.


When titling my blog post for content marketing, should it be a question?

“How much does a personal trainer cost”?

If yes because I am answering questions or concerns most of my competition will not – then good, right?

What do I put in the URL?

Is this right?  Or just the keywords   (

I am wondering as well, how long it takes to rank on google 1st page and do you require to send this post (URL) to search engine submission sites / directories?

Thx, always love your content!!!


Note*** The podcast mentions an upcoming speaking event I have in Washington DC on Nov. 15th. Read more about it here if you’re interested in attending, as I’d love to catch up!
Mad Marketing by Marcus Sheridan, The Sales Lion

Mad Marketing Podcast

If you like the articles, you'll love Marcus' podcast and insightful tips on business and life.

Click to listen

Subscribe to Future Articles

Read Marcus' future articles and stay on the cutting edge of business, marketing, and life success tips!

Click to subscribe

{ 9 comments… read them below or add one }

Wade October 29, 2012 at 12:22 am

I wished I had an opportunity to ask a question here before it aired. Maybe you can answer it here. I’m in that “middle” stage of blogging. I’m not new, but I’m no pro either. However, I understand that great content is the key to any blog.

Still wet behind the ears, I jumped into a “make money” type blog with high volume, high competition keywords. I am just now starting to see results from my efforts on “make money blogging”.

The question I had was this: I have found that people are saying that web 2.0 sites are a great way to build quality backlinks to single posts. What I mean is, when you write your blog article, you would go to three or four web 2.0 sites and create original content that links back to that blog post.

In the past, I have heard that most people would get results from a “Low” competition keyword in as little as a day. In other words, the particular post that they had just written ended up somewhere on Google’s first page. They achieved this through linking from high authority web 2.0 sites.

Since my keywords are pretty well high competition, what would you suggest to get results like this in single blog posts? Is it possible to rank a new blog post on the first or second page of Google with a low comp keyword that fast? What are the particulars in this scenario?


Victoria @ Intersog Mobile October 30, 2012 at 12:45 pm

Great podcast and focuses on really important problems. Thank you for the great guide on titles – it would be useful for all new marketers


Rob Skidmore October 30, 2012 at 3:56 pm

Marcus, you’re such a troll! :-P Haha!

Great podcast as usual. Enjoyed the section about starting a new blog. I think I have written that first “Hey I’m Blogging!” post a few times.


Suzanne October 30, 2012 at 7:20 pm

Finding your voice is what one of my clients is struggling with right now. He is a very talented finance writer for famous financial gurus, but he isn’t sure where his personal passions lay. I’m confident however that we will find his voice together.


Marcus Sheridan October 31, 2012 at 9:25 am

Well good luck helping him get there Suzanne!! :-)


Bella November 11, 2012 at 11:55 pm

Well lookie lookie…. I was mentioned. Downloading now to listen. Does your family know you are spending your Sunday night with me? LOL… I have been reading your site and blogging for the past two hours now!!!!!


Marcus Sheridan November 12, 2012 at 10:33 am

Hahaha, yes,they are aware I go with people in diverse places Bella! ;-)

I didn’t know you were a podcast listener too, so that’s awesome!

And I’m soooooo happy you’re getting something out of the content here. Seriously, it thrills me. :-)



Adil February 27, 2013 at 1:47 pm

Nice. Listened half and downloaded to listen remaining tommarrow; as going to the bad :D

Marcus as I am new on your blog don’t know how to ask questions from you? Through email? or any-other? Moreover it would be nice to in your friend list on facebook. My ID is /Adilims



mobile developer February 25, 2014 at 6:22 am

Fantastic post however , I was wanting to know if you could write a litte more on this topic?

I’d be very thankful if you could elaborate a little bit further.


Leave a Comment

Previous post:

Next post: