Mad Marketing Podcast #11: Thanksgiving, Content Creation Tips, and More!

by Marcus Sheridan


Mad Marketing PodcastWell it’s the first “Thanksgiving” episode of the Mad Marketing w/The Sales Lion podcast this week my friends, and it’s a fun one, so I hope you’ll check it out and have an enjoyable listen while on vacation or on your way to work as well. As always, don’t hesitate to leave your questions below or email me directly.

And please know that I’m grateful for all your support these past 3 years online, they’ve been amazing!!!


Hi Marcus,

As requested, out biggest struggle with inbound marketing and content is probably one you hear all of the time…. Creating content!

However, the reasons behind our issue may be slightly different. Myself and a colleague head up the digital marketing team here and we are passionate inbound marketers. We have convinced senior managers and the board to commit to HubSpot and are using various elements now. However, we work in the clinical diagnostics industry and find that, even when reusing existing content, we struggle to create blog posts etc due to our lack of technical knowledge. We have a small marketing team here (approx 10 people) who have become disengaged with marketing and focus more on product management. Our biggest struggle is motivating and re-engaging them with marketing and, more specifically, inbound marketing! We have a breakfast workshop set up at the beginning of December to try to achieve this but I don’t imagine it will be easy!

If you have any advice, I’d love to hear it!




Marcus, hey Bro,

Why do you use aWeber?

I’ve heard some marketers complain about aWeber, and they went with other companies.

I’m currently considering Mail Chimp, Constant Contact, and Get Response.





My biggest dilemma at the moment is the best places to advertise for an Excavating Company. I am helping my brother with marketing his company and am self taught. Did a website and am presently paying for google ads.

Thinking about Face book Linked In etc. Just getting started.


Marcus, thinking about Hubspot and I currently use WordPress. Should I switch from the WP blogging platform to HubSpot?


Hi Marcus,

I’m going to answer your question, I read about you and what you’re doing in the book “The rebels guide to email marketing” and my biggest struggle is that I don’t like marketing emails when I get them into my inbox. I have unsubscribed from practically everything that I ended up being opted into. I only read a handful of people, and when they start to bombard me, I unsubscribe to them too. (e.g. Brian Tracy, John Assaraf – I love them both, I’d go see them if they came to Ireland like a hot shot however two, three emails a week, more even, is too much for me and I just unsubscribed from both of them.)….

How do I make my emails stand out from the crowd? Keep them coming back without making them feel like I’m selling them anything?



How do you get buy-in for content marketing from sales and marketing departments where sales are only interested in something if it directly produces revenue and marketing will only do something if they can track the number of leads it generates.  Is the only way you can track the direct impact of each article by using something like Hubspot?

Chris Heffer

Mad Marketing Podcast

If you like the articles, you'll love Marcus' podcast and insightful tips on business and life.

Click to listen

Subscribe to Future Articles

Read Marcus' future articles and stay on the cutting edge of business, marketing, and life success tips!

Click to subscribe

{ 10 comments… read them below or add one }

Matthew Stock November 22, 2012 at 2:05 pm

Listened this morning en route to hockey this morning. Not my typical Axl Rose adrenaline fix, but great stuff as always. Your recommendation to the excavator was dead on. Especially the part about making their site conversion ready before attempting PPC and face to face networking (that’s how I met mine).

I like the direction you’re going with being more full service. Next I see adding on PPC pro (I might know someone) and a web designer.

Happy Turkey to you and your fam.


Marcus Sheridan November 25, 2012 at 10:26 pm

Sorry not to have the “Welcome to the Jungle” intro my man :-)

Appreciate the kind words though bud…and you’re right about the direction, and I hope it pays off :-)

Have a great week in the windy city,



Jon Loomer November 24, 2012 at 5:50 pm

Good stuff, Marcus. Congrats on three years and your financial success! I’m thankful for you, my man.


Marcus Sheridan November 25, 2012 at 10:22 pm

Dittos buddy :-)


Jason Diller February 15, 2013 at 10:24 am

Hey Marcus…

Do you recommend sending out our newsletters via aweber or hubspot. I think this would be a good blog post.

We use hubspot pro at our agency, but we blog on wordpress’ blog cms, because it’s crazy we cant change the urls of the blog, as they have to match the title when someone uses hubspot.

I know you send out your blog newsletters via feedburner, but the list segmentation and analytics aren’t good there.

what are your thoughts on this?

I’m not talking about lead nurturing emails. I’m talking about email blasts and blog post notifications.

Thanks Marcus.


best nitric oxide June 23, 2014 at 5:12 am

Hi! This is my first comment here so I just wanted to give
a quick shout out and tell you I truly enjoy reading your articles.
Can you suggest any other blogs/websites/forums that cover the same subjects?
Appreciate it!


how to get better memory retention July 18, 2014 at 10:39 pm

Hi, this weekend is nice designed for me, since this point in time i am reading this fantastic educational article here at my residence.

Reply July 25, 2014 at 10:04 pm

An impressive share! I have just forwarded this onto a friend who has been doing a
little research on this. And he actually ordered me lunch due to the fact that I stumbled upon it for him…
lol. So allow me to reword this…. Thank YOU for the
meal!! But yeah, thanks for spending some time to talk about this matter here on your


Lawyer Names Peoria Il July 26, 2014 at 1:26 am

Hey superb website! Does running a blog like this take a lot of work?
I’ve no understanding of coding but I was hoping to start my own blog soon. Anyway, should you
have any recommendations or techniques for new blog owners please share.
I know this is off subject nevertheless I simply needed to ask.
Thank you!


dui lawyer fees August 29, 2014 at 2:10 am

Hi there, constantly i used to check blog posts here in the early
hours in the morning, for the reason that i enjoy to learn more and more.


Leave a Comment

{ 3 trackbacks }

Previous post:

Next post: